7. Language is a system of units and
rules. The units are words and the
rules are the forms of grammar which
order words. In different languages the
grammar rules are different, as are the
words, but the structure is still the
same in all languages: words are put
together within a grammatical system
to make meaning.
11. Writing obscures language
• To Saussure spoken
language is superior
to written
• The (western) alphabet
Tiger
r
only simulates the sounds
of the language
12. Writing obscures language
• Alphabetic
writing is like a
photograph
– An automatic
record of the
surface of
language
19. Typografi is what language looks
like:
Dramatize the intrusion of visual
form into verbal content, the
invasion of ”ideas” by graphic
marks, gaps and differences.