Getting social with the U.S. live event fan

SOCIAL MEDIA AND THE LIVE EVENT FAN
AUGUST 2014

Executive Summary
2© 2014 Live Nation Entertainment
Overall social media site usage remains fairly constant, but fans are using social media sites to share their live entertainment experiences
more frequently compared to last year. This report elaborates these trends.
Social media site usage remains fairly constant. YouTube and Facebook are the most popular social media sites among live event attendees,
with 85% using YouTube and 83% using Facebook. Twitter is the only social media platform that has shown notable growth, with 40% of
live event attendees using it compared to 33% last year. Live event attendees have the most friends/followers on Facebook (335 friends),
Instagram (135 followers), and Twitter (114 followers). 13-24-year-old live event attendees have more connections than older attendees,
with 514 friends on Facebook, 270 followers on Instagram, and 226 followers on Twitter.
Engagement on Twitter is up. 61% of live event attendees have followed a live event-related Twitter account, compared to 56% last year;
43% have tweeted that they are planning to attend a live event, compared to 37% last year. Concert attendees and sporting event
attendees are much more likely to use Twitter for live event-related activities. They are most likely to follow an artist or band / a team,
league, or player on Twitter.
Facebook usage in relation to live events continues to rise. 76% of live event attendees, compared to 65% last year, have liked a live event
fan page; 67% (54% last year), have shared the experience or pictures of the event on Facebook. 52% (46% last year) of Facebook users are
Very or Somewhat interested in seeing exactly where their Facebook friends are sitting at live events; 50% (42% last year) of Facebook
users are Very or Somewhat interested in sharing exactly where their live event seats are with their Facebook friends. Concert attendees
are most likely to be interested in an Interactive Seat Map linked to Facebook.
Photo and video sharing on social media has increased. Compared to 66% last year, 73% of live event attendees who took photos and
videos at an event posted them online. 83% (73% last year) of those who post photos or videos online do so during the event. Facebook
and Instagram are the most popular places to post photos and videos.
Word of mouth and deal-of-the-day site usage are up. On average, live event attendees tell 10 people about a live event that they are
interested in attending, compared to 8 people last year. Almost half of live event attendees, compared to about a third last year, have
been influenced to attend a live event by a Facebook post. Facebook is most influential for concerts, and fan reviews are most influential
for live theater or arts event and live family shows. Groupon and Living Social continue to be the most popular deal-of-the-day sites among
live event attendees. 59% have made purchases from Groupon, compared to 50% last year.

An online survey was conducted among North American (US & Canada) Ticketmaster ticket purchasers in order to understand
their social media behavior. This is the third annual iteration of a survey originally deployed in December 2011. 2013 statistics
are provided in colored type and 2012 statistics are provided in black type in parentheses.
Additional questions were added to the 2013 survey that were not asked in the 2012 survey. Questions that were only asked at
one time point are noted.
Attendees to music concerts, professional and college sporting events, live theater or arts events, and live family shows were
surveyed. Survey invitations were sent to 200K US ticket purchasers – 50K per each event category.
2013 data was collected from January 11th to March 31st, 2014.
For calculating overall live event statistics, the collected data was weighted to represent the actual purchaser distribution for
each event type category in the country.
Unweighted sample sizes (2012 sample sizes are in parentheses):
Methodology
MUSIC
CONCERTS
2,575
(2,095)
PROFESSIONAL &
COLLEGE
SPORTING EVENTS
2,225
(1,412)
LIVE THEATER OR
ARTS EVENTS
2,466
(1,747)
LIVE FAMILY
SHOWS
2,055
(1,379)
Table of Contents
Live Event Attendees 4
Concert Attendees 19
Sporting Event Attendees 29
Live Theater or Arts Attendees 36
Live Family Show Attendees 43

LIVE EVENT ATTENDEES

Social Media Usage
Q. How often do you use each of the following:
YouTube and Facebook are the most popular social media sites among
live event attendees. 85% use YouTube and 83% use Facebook.
85% 41%
17%
83%
(83%)
40%
(33%)
9%
44%
(40%)
19%38%
7%
(7%)
YouTube Facebook LinkedIn
SnapchatInstagramTwitter
Pinterest
Vine
Foursquare MySpace

Social Media Usage Frequency
68% (63%) of live event attendees use Facebook daily, 23% use YouTube daily, 22%
use Instagram daily and 19% (16%) use Twitter daily.
23%
68%
7%
11%
19%
22%
12%
5%
2%
1%
45%
11%
19%
15%
10%
9%
5%
6%
3%
1%
13%
3%
12%
9%
6%
4%
2%
4%
2%
1%
4%
2%
7%
5%
5%
3%
1%
3%
3%
5%
15%
17%
56%
59%
60%
62%
81%
83%
91%
93%
YouTube
Facebook
LinkedIn
Pinterest
Twitter
Instagram
Snapchat
Vine
Foursquare
MySpace
Daily Weekly Monthly Yearly Never

0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
13-17 18-24 25-34 35-44 45-54 55-64 65+
Social Media Usage by Age
Excluding LinkedIn, social media usage decreases with age.
YouTube
Myspace
Facebook
LinkedIn
Pinterest
Twitter
Instagram
Snapchat
Vine
Foursquare

Q. How many friends do you have on…
Q. How many people do you follow / subscribe to on…
I follow
145
Follow me
114
friends
41
friends
335
friends
40
Live event attendees have the most friends/followers on
Facebook, Twitter, and Instagram.
Social Media Connections
Q. How many people follow / subscribe to you on…
Note: Population is social media users.
I follow
51
Follow me
55
I follow
28
Follow me
28
I follow
12
Follow me
12
I follow
125
Follow me
135

Social Media Connections Among 13-24-Year-Old Attendees
13-24-year-old live event attendees have more
connections than older attendees, especially
on Facebook, Twitter, Instagram and YouTube.
Note: Population is 13-24-year-old social media users.
I follow
239
Follow me
226
friends
50
friends
514
friends
38
I follow
63
Follow me
73
I follow
40
Follow me
39
I follow
27
Follow me
26
I follow
227
Follow me
270

Twitter Activities
Q. Have you participatedin any of the following activities on Twitter:
Q. How often do you retweet or reply to an artist or band’s / team, league or player’s /
live theater or arts event’s / live family show’s tweet?
61% (56%) of live event attendees have followed a live event-related
Twitter account; 43% (37%) have tweeted that they are planning to
attend a live event.
61%
43%
42%
24%
23%
56%
37%
Followed a live event-related Twitter account
Tweeted that you are planning to attend a live
event
Used a hashtag in relation to a live event*
Interacted with a venue, ticketing service or
customer service team*
Participated in a live event-related sweepstakes*
2013
2012
Q. Do you use Twitter to sign in to other apps or web sites?
Note: Asterisks indicate that this was not a response option in 2012.
Note: Population is Twitter users.
use Twitter to
sign in to
other apps or
websites.
19%
(14%)
have retweeted or replied to
a live event-related tweet.
77%
6% 12% 20% 40% 23%
Every day
Several times a week
Several times a month
Less often
Never

Facebook Activities
Q. Have you participatedin any of the following activities on Facebook:
Q. Do you use Facebook Connect to sign in to other apps or web sites?
Facebook usage in relation to live events continues to rise. 76% (65%)
of live event attendees have liked a live event fan page; 67% (54%)
have shared the experience or pictures of the event on Facebook.
76%
67%
64%
61%
56%
43%
38%
31%
65%
54%
54%
51%
33%
29%
"Liked" a live event-related fan page
Shared the experience or pictures of the live event
Shared that you were going to a live event
Made status updates about live events
Joined/RSVP’d to a Facebook event*
Shared on a live event-related fan page
Shared or invited a friend to a live event
Participated in a live event sweepstakes*
2013
2012
use Facebook
connect to sign
in to other
apps or
websites.
34%
(33%)
Note: Population is Facebook users.

Interactive Seat Map Linked to Facebook
Q. Please tell us how interested you are in using an interactive seat map for concerts / sporting
events / live theater or arts events / live family shows:
of Facebook users are Very or Somewhat
interested in seeing exactly where their
Facebook friends are sitting at live events.
52%
(46%)
interested in sharing exactly where their live
event seats are with their Facebook friends.
50%
(42%)
See Who’s
Sitting Where
Q. If you could see where your friends are sitting on an interactive seat map for concerts / sporting
events / live theater or arts events / live family shows, how likely would you be to:
are Extremely or Very likely to
purchase tickets for themselves and
others to be near their Facebook
friends, if they could see where
their friends were sitting on an
interactive seat map.
54%
(43%)
are Extremely or Very likely
to purchase a single ticket
for themselves to be near
their friends who have
already purchased tickets.
50%
(40%)
are Extremely or Very
likely to upgrade what
they were going to
purchase to be able to
sit in the same area as
their friends.
44%
(35%)
Tag Your Seat
Sec 107, Row A, Seat 2
Is this your seat?
Tag Yourself

Photo and Video Posts on Social Media
Q. Have you ever posted photos or videos from your concert / sporting event / live theater or
arts event / live family show online?
Q. How much do you usually post?
Q. Where do you post them?
Q. Do you post them during the event?
Note: Population is those who took photos/videos.
of live event
attendees who
took photos or
videos at an
event post
them online.
73%
(66%)
8%
6%
24%
20%
52%
47%
17%
27%
2013
2012
Always Usually Sometimes Never
19%
(23%)
post one
57%
(58%)
post some
24%
(20%)
post most
or all
WHERE HOW MANY
83%
(73%)
of those who post photos or videos
online do so during the event.
post on
Facebook
91%
(94%)
post on
Twitter*
19%
post on
Snapchat*12%
post on
Instagram*
38%
post on
YouTube
7%
(7%)

49% (32%) 30% (19%) 46% (30%) 41% (33%)
Word of Mouth
Q. On average, how many people do you tell about a live event that you are interested in attending?
Q. Have you ever been influenced by fan reviews / Facebook posts / tweets to attend a concert / sporting event / live theater or arts event / live family show?
On average, live event attendees tell 10 (8) people about a live event that they are interested in
attending. 45% (30%) have been influenced to attend a live event by a Facebook post; 42% (36%)
have been influenced by fan reviews; 26% (18%) have been influenced by a tweet. Facebook is most
influential for concerts and fan reviews are most influential for live theater or arts events and live
family shows.
30% (20%) 16% (14%) 20% (15%) 11% (12%)
37% (33%) 30% (24%) 63% (56%) 55% (48%)
PERCENT THAT HAVE BEEN INFLUENCED TO ATTEND BY:
Fan
Review

Word of Mouth Awareness Lift
Q. Were you aware of the event before seeing the Facebook post / tweet to attend a concert / sporting event / live theater or arts event / live family show?
Note: Population is those who were influenced to attend an event by a Facebook post or tweet.
50% of live event attendees who were influenced to attend a live event by a
Facebook post were not aware of the event before seeing the post; 47% of
those influenced to attend by a tweet were not aware of the event before
seeing the tweet.
49%
54%
30%
35%
46%
47%
32%
44%
I didn’t know
about the
event…
PERCENT NOT AWARE OF THE EVENT PRIOR TO SEEING THE SOCIAL MEDIA POST

59%
34%
23%
12%
9% 8%
5% 4% 4% 3% 3% 3% 2% 1% 1% 0%
4%
50%
31%
18%
8% 9%
4% 4% 3% 2% 1% 0%
5%
2013 2012
Deal of the Day Sites
Q. Which of the following deal of the day sites have you purchased through?
Groupon and Living Social are still the most popular deal of the day sites among live
event attendees. 59% (50%) have purchased from Groupon; 34% (31%) have
purchased from Living Social. More live theater or arts event and live family show
attendees use deal of the day sites compared to concert and sporting event
attendees.
57% (50%)
34% (31%)
57% (49%)
31% (30%)
64% (51%)
37% (32%)
64% (54%)
37% (33%)

Deal of the Day Site Forwarding Behavior
Q. On average, how many people do you forward deal of the day offers to?
Note: Population is deal of the day site users.
51% (53%) of attendees that use deal of the day
sites forward the offers to others. On average, each
deal of the day offer is forwarded to 2.2 people.
2%
2%
4%
3%
28%
28%
17%
19%
49%
48%
2013
2012
11+ 6 to 10 2 to 5 1 None
51% (51%)
55% (59%)
2.2 (2.1)
2.6 (2.6)
% THAT
FORWARD
AVERAGE #
FORWARDED TO
50% (50%) 2.2 (2.1)
52% (49%) 2.1 (1.7)

Live Event Ticket Purchases on Deal of the Day Sites
Q. How often have you purchased event tickets on deal of the day sites?
Q. Thinking about your most recent live event purchase through a deal of the day site...
Note: Population is deal of the day site users.
49% (42%) of live event attendees that use deal of the day sites
have purchased live event tickets through these sites.
4%
6%
23%
29%
15%
14%
58%
51%
2012
2013
Many times A few times Once Never
of live event attendees who
have purchased live event
tickets on a deal of the day
site were aware of the
event before purchasing
their tickets.
53% (55%) were aware of the artist/team
before purchasing their tickets
on the deal of the day site.
88% (85%)
of those who were aware of
the artist/team had seen
them live before.
42% (46%)

CONCERT ATTENDEES

Social Media Usage
concert attendees. 86% use YouTube and 84% use Facebook.
86% 42%
20%
84%
(85%)
43%
(37%)
10%
44%
(40%)
23%42%
7%
(7%)
Pinterest
Vine
Foursquare MySpace

friends
43
friends
356
friends
39
Concert attendees have the most friends/followers on
Facebook, Twitter and Instagram.
I follow
153
Follow me
123
I follow
53
Follow me
59
I follow
28
Follow me
29
I follow
13
Follow me
13
I follow
135
Follow me
148

Brand Engagement on Social Media
Q. Have you done the following…
Q. Would you do the following…
52% of concert attendees have followed a brand based on an artist’s post on social media; 51%
have engaged with a brand on social media to gain access to music or related concert promotions.
HAVE DONE WOULD DO
51%
52%
65%
56%
Follow/ friend / subscribe to a
brand based on an artist’s
post on social media
Engage with a brand on social
media to gain access to music
related content or promotions

Twitter Activities
use Twitter to
sign in to
other apps or
websites.
20%
(14%)
6% 11% 19% 40% 23%
Every day
Less often
Never
Q. How often do you retweet or reply to an artist or band’s tweet?
an artist or band’s tweet.
77%
73%
49%
46%
27%
27%
66%
42%
Followed an artist or band
Tweeted that you are planning to attend a concert
Used a hashtag in relation to an artist or concert*
Interacted with a venue, ticketing service or artist’s
customer service team*
Participated in an concert-related sweepstakes*
2013
2012
73% of concert attendees have followed an artist or band;
49% have tweeted that they are planning to attend a concert.

84%
73%
70%
67%
60%
49%
44%
37%
74%
61%
62%
56%
39%
34%
"Liked" an artist or band's fan page
Shared the experience or pictures of the concert
Shared that you were going to a concert
Made status updates about concerts
Shared on an artist or band's fan page
Shared or invited a friend to a concert
Participated in a concert sweepstakes*
2013
2012
On average, concert
attendees have liked 13
artist or band’s fan pages.
Facebook Activities
use Facebook
connect to sign
in to other
apps or
websites.
34%
(34%)
Facebook usage in relation to concerts continues to rise. 84% (74%) of
concert attendees have liked an artist or band’s fan page; 73% (61%)
have shared the experience or pictures of the concert on Facebook.

Q. Please tell us how interested you are in using an interactive seat map for concerts:
Q. If you could see where your friends are sitting on an interactive seat map for concerts how likely would you be to:
See Who’s
Sitting Where Tag Your Seat
Is this your seat?
Tag Yourself
UPGRADE
Facebook friends are sitting at concerts.
55%
(49%)
interested in sharing exactly where their
concert seats are with their Facebook friends.
52%
(44%)
See Who’s
Sitting Where
56%
(46%)
53%
(42%)
they were going to
their friends.
45%
(36%)

Concert Lifecycle
Q. Do you do any of the following to get amped up for a concert?
Q. Do you do any of the following after attending a concert?
Note: Asterisks indicate that this response option was only available with regards to one time point.
Attendees get amped up for a concert by listening to music, reading about the artist or band
and watching concert videos. Attendees re-live the experience after the concert by listening to
the music, looking at photos and watching videos from the concert that they attended.
85%
44%
40%
29%
0%
29%
29%
23%
22%
19%
19%
15%
4%
79%
33%
26%
61%
51%
29%
21%
25%
19%
18%
14%
4%
Listen to the music
Read about the artist/band
Watch previous concert videos
Look at photos
Watch videos from the concert that you attended*
Like the artist/band on Facebook
Look for a setlist from previous shows / the show that you
attended
Post/tweet about going to a concert
Watch artist interviews
Read general music news
RSVP on Facebook for the event*
Follow the artist/band on Twitter
Participate in artist chats online
Before
After
BEFORE
AFTER

Tour Tracking
Q. Do you do the following online:
Q. How do you track them?
34% (29%) of concert attendees follow tours online; 27% (22%) keep track of shows that they can’t attend.
Concert attendees that track tours online are most likely to do so via Facebook. Although tour tracking via
the artist websites is still popular compared to last year, fewer concert attendees are using this method
while more are using social media.
66%
56%
27%
2%
15%
59%
64%
22%
2%
19%
Facebook
Artist Web Site
Twitter
MySpace
Other
2013
2012

Q. Have you ever posted photos or videos from your concert online?
Q. Do you post them during the concert?
83%
(70%)
online do so during the concert.
of concert
attendees who
took photos or
videos at a
concert post
them online.
76%
(69%)
7%
5%
23%
18%
52%
47%
17%
29%
2013
2012
WHERE HOW MANY
17%
(22%)
post one
57%
(57%)
post some
25%
(20%)
post most
or all
post on
Facebook
91%
(95%)
post on
Twitter*
20%
post on
Snapchat*14%
post on
Instagram*
41%
post on
YouTube
9%
(8%)

SPORTING EVENT ATTENDEES

Social Media Usage
sporting event attendees. 85% use YouTube and 82% use Facebook.
85%
36% 14%
82%
(79%)
40%
(37%)
9%
44%
(41%)
17%33%
7%
(7%)
SnapchatInstagram
Twitter
Pinterest Vine
Foursquare MySpace

friends
39
friends
315
friends
46
Sporting event attendees have the most friends/followers on
I follow
143
Follow me
99
I follow
53
Follow me
47
I follow
31
Follow me
29
I follow
9
Follow me
10
I follow
107
Follow me
115

Twitter Activities
use Twitter to
sign in to
other apps or
websites.
17%
(15%)
4% 13% 22% 38% 23%
Every day
Less often
Never
Q. How often do you retweet or reply to a league, team or player’s tweet?
a team, league or player’s
tweet.
77%
62%
46%
38%
25%
24%
60%
34%
Followed a team, league, or player
Used a hashtag in relation to a team or game*
Tweeted that you are planning to attend a
game
Participated in an game-related sweepstakes*
team's customer service team*
2013
2012
62% of sporting event attendees have used Twitter to follow
a team, league, or player; 46% have used a hashtag in
relation to a team or game.

71%
65%
59%
58%
52%
36%
29%
27%
62%
54%
48%
48%
27%
22%
"Liked" a team, league or player's fan page
Shared the experience or pictures of the game
Made status updates about sporting events
Shared that you were going to a game
Shared on a team, league or player's fan page
Shared or invited a friend to a game
Participated in a sporting event sweepstakes*
2013
2012
On average, sporting event
attendees have liked 6
team, league, or player fan
pages.
Facebook Activities
use Facebook
connect to sign
in to other
apps or
websites.
34%
(35%)
Facebook usage in relation to sporting events continues to rise. 71%
(62%) of sporting event attendees have liked a team, league or player’s
fan page; 65% (54%) have shared the experience or pictures of the
game on Facebook.

Q. Please tell us how interested you are in using an interactive seat map for sporting events:
Q. If you could see where your friends are sitting on an interactive seat map for sporting events how likely would you be to:
See Who’s
Is this your seat?
Tag Yourself
UPGRADE
Facebook friends are sitting at sporting
events.
54%
(47%)
interested in sharing exactly where their
sporting event seats are with their Facebook
friends.
50%
(42%)
See Who’s
Sitting Where
53%
(45%)
48%
(42%)
they were going to
their friends.
43%
(38%)

Q. Have you ever posted photos or videos from your sporting event online?
Q. Do you post them during the sporting event?
89%
(83%)
online do so during the game.
of sporting event
attendees who
took photos or
videos at a game
post them
online.
71%
(63%)
11%
8%
32%
28%
47%
47%
11%
17%
2013
2012
WHERE HOW MANY
21%
(24%)
post one
57%
(59%)
post some
21%
(17%)
post most
or all
post on
Facebook
91%
(92%)
post on
Twitter*
20%
post on
Snapchat*10%
post on
Instagram*
32%
post on
YouTube
5%
(6%)

LIVE THEATER OR ARTS ATTENDEES

Social Media Usage
YouTube and Facebook are the most popular social media sites among live
theater or arts event attendees. 83% use YouTube and 80% use Facebook.
83% 39%
12%
80%
(76%)
34%
(17%)
8%
48%
(43%)
12%29%
5%
(5%)
Pinterest
Vine
Foursquare MySpace

friends
30
friends
286
friends
41
Live theater or arts event attendees have the most
friends/followers on Facebook, Twitter and Instagram.
I follow
119
Follow me
101
I follow
38
Follow me
43
I follow
24
Follow me
24
I follow
9
Follow me
10
I follow
88
Follow me
91

Twitter Activities
use Twitter to
sign in to
other apps or
websites.
15%
(13%)
5% 11% 22% 47% 16%
Every day
Less often
Never
Q. How often do you retweet or reply to live theater or arts event’s tweet?
an live theater or arts
event’s tweet.
84%
29%
26%
25%
17%
12%
27%
22%
theater or arts event
Followed a live theater or arts event
Used a hashtag in relation to a live theater or arts
event*
Interacted with a venue, ticketing service or live
theater or arts event's customer service team*
Participatedin an live theater or arts-related
sweepstakes*
2013
2012
29% of live theater or arts event attendees have tweeted
that they are planning to attend a live theater or arts event;
26% have followed a live theater or arts event on Twitter.

61%
55%
52%
49%
48%
33%
31%
20%
43%
40%
36%
37%
19%
20%
"Liked" a live theater or arts event's fan page
Shared that you were going to a live theater or arts event
Shared the experience or pictures of the live theater or
arts event
Made status updates about a live theater or arts event
Shared on a live theater or arts event's fan page
Shared or invited a friend to a live theater or arts event
Participated in a live theater or arts event sweepstakes*
2013
2012
Facebook Activities
use Facebook
connect to sign
in to other
apps or
websites.
30%
(28%)
Facebook usage in relation to live theater or arts events continues to
rise. 61% (43%) of live theater or arts event attendees have liked a live
theater or arts event’s fan page; 55% (40%) have shared that they were
going to a live theater or arts event.

Q. Please tell us how interested you are in using an interactive seat map for live theater or arts events:
Q. If you could see where your friends are sitting on an interactive seat map for live theater or arts events how likely would you be to:
See Who’s
Is this your seat?
Tag Yourself
UPGRADE
Facebook friends are sitting at live
theater or arts events.
43%
(33%)
theater or arts event seats are with their
Facebook friends.
41%
(33%)
See Who’s
Sitting Where
46%
(32%)
45%
(33%)
they were going to
their friends.
38%
(27%)

Q. Have you ever posted photos or videos from your live theater or arts event online?
Q. Do you post them during the live theater or arts event?
81%
(71%)
online do so during the live theater
or arts event.
of live theater
or arts event
attendees who
took photos or
videos at an
event post
them online.
62%
(57%)
5%
4%
22%
19%
54%
47%
19%
29%
2013
2012
WHERE HOW MANY
24%
(28%)
post one
58%
(56%)
post some
18%
(16%)
post most
or all
post on
Facebook
93%
(94%)
post on
Twitter*
14%
post on
Snapchat*7%
post on
Instagram*
29%
post on
YouTube
5%
(6%)

LIVE FAMILY SHOW ATTENDEES

Social Media Usage
Facebook and YouTube are the most popular social media sites among
live family show attendees. 85% use Facebook and 83% use YouTube.
83% 49%
12%
85%
(82%)
31%
(28%)
9%
38%
(35%)
10%33%
6%
(8%)
YouTubeFacebook LinkedIn
SnapchatInstagram Twitter
Pinterest
Vine
Foursquare MySpace

friends
38
friends
309
friends
38
Live family show attendees have the most friends/followers on
I follow
132
Follow me
91
I follow
59
Follow me
58
I follow
33
Follow me
27
I follow
12
Follow me
11
I follow
121
Follow me
115

Twitter Activities
use Twitter to
sign in to
other apps or
websites.
15%
(12%)
5% 17% 22% 34% 21%
Every day
Less often
Never
Q. How often do you retweet or reply to a live family show’s tweet?
an family show’s tweet.
79%
16%
15%
15%
11%
7%
17%
14%
family show
Followed a live family show
Used a hashtag in relation to a live family
show*
live family show's customer service team*
Participated in a live family show-related
sweepstakes*
2013
2012
16% of live family show attendees have tweeted that they
are planning to attend a live family show; 15% have followed
a live family show on Twitter.

55%
55%
49%
49%
48%
30%
27%
19%
40%
40%
35%
37%
18%
17%
"Liked" a live family show's fan page
Shared the experience or pictures of the live
family show
Shared that you were going to a live family show
Made status updates about a live family show
Shared on a live family show's fan page
Shared or invited a friend to a live family show
Participated in a live family show sweepstakes*
2013
2012
Facebook Activities
use Facebook
connect to sign
in to other
apps or
websites.
38%
(35%)
Facebook usage in relation to live family shows continues to rise. 55% (40%) of
live family show attendees have liked a show’s fan page; 55% (40%) have shared
the experience or pictures of the live family show on Facebook.

Q. Please tell us how interested you are in using an interactive seat map for live family shows:
Q. If you could see where your friends are sitting on an interactive seat map for live family shows how likely would you be to:
See Who’s
Is this your seat?
Tag Yourself
UPGRADE
Facebook friends are sitting at live family
shows.
48%
(42%)
family show seats are with their Facebook
friends.
46%
(40%)
See Who’s
Sitting Where
53%
(40%)
45%
(35%)
they were going to
their friends.
43%
(32%)

Q. Have you ever posted photos or videos from your live family show online?
Q. Do you post them during the live family show?
82%
(75%)
online do so during the live family show.
of live family
show attendees
who took
photos or
videos at the
show post them
online.
68%
(62%)
8%
7%
22%
19%
53%
49%
18%
25%
2013
2012
WHERE HOW MANY
18%
(20%)
post one
56%
(57%)
post some
25%
(23%)
post most
or all
post on
Facebook
94%
(95%)
post on
Twitter*
8%
post on
Snapchat*3%
post on
Instagram*
31%
post on
YouTube
3%
(5%)

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