- Social media usage among live event attendees, including sporting event attendees, increased significantly from 2011 to 2013 based on an online survey.
- 60% of live event attendees now use Facebook daily, up from 43% in 2011, and 19% use Twitter daily, up from 9% in 2011.
- Sporting event attendees have more Facebook friends, follow more people on Twitter, and use these platforms more frequently compared to 2011 survey results.