LiveLocal Australia

What is LiveLocal?
LiveLocal is a user-generated gig guide site where users can add,
access and share information on live music events around Australia.
LiveLocal is dedicated to informing its online community of the most
up-to-date information on live music events, artists and venues from
all around Australia – as experienced first hand by its users.

LiveLocal Beyond is a proposed expansion of the LiveLocal website
into the global arena.

LiveLocal has been created by a team undertaking a Collaborative
Social Computing Workshop for their DGTL12002 Working with Social
Media course. Please note that the LiveLocal project is still in its
development phase and the actual site is not yet up and running.

What are LiveLocal’s objectives?
LiveLocal‟s objectives are:
 to create a one-stop website that provides ample information to users about
gigs, artists and venues by ensuring users are more effectively connected
with other like-mindedusers, social media sites, technologies and systems,
 to facilitate users being able to add their own gigs, personalize their own gig
guide, and share their experiences and opinions with other users through
reviews, live chats, discussion forums, news, search options, competitions
and links,
 to allow users to add future suggestions for gigs as they would like to see
them appear at a particular venue, and
 to give users a „voice‟ so that they can rally together for additional gigs if
tickets are already sold out for a gig or if a particular artist is not playing at a
preferred venue.

Who is behind LiveLocal?

Coordination Caroline Jepsen Ashley Clark Research

Andrew Reynolds Design Technical Rebel-Blu Woodham

The LiveLocal team all live in different parts of Australia, come from different walks of
life, and have very different life experiences which have contributed to the overall
project delivery and outcome.

Who is LiveLocal’s target audience?

The target audience for LiveLocal was considered to be:
 the adult general public in Australia - of all demographics, cultures,
genders, sexual orientations – for people over the ages of 18 years;
 music lovers who enjoy going to live bands and music events;
 critics and reviewers of live music; and
 online adult users with interests in live music events.

Due to the nature of the live music and the possibility of alcohol
consumption and the research on laws regarding marketing to individuals
under the legal purchase age, children have not been considered to be in
the target audience. This however could be reviewed in the future.

What is the social need or desire being fulfilled by LiveLocal?

In order to understand exactly how we should create our social web page and what it
should include, we conducted a user survey which was handed out to various people over
18 years of age. From this user survey and review, we discovered that:
 the social need or desire most relevant for users was for them to be able to generate
their own personalized gig guide and site,
 incorporation of other media sites such as Facebook and Twitter, was important to
engage more users,
 the site would be user-generated in contrast to one generated or driven by artists,
promoters or venues,
 the site would need to be easily accessible on different devices - whether it is on a
mobile, laptop or computer, and
 the site would need to provide users with up-to-date information anytime and
anywhere.
The fact that LiveLocal is user-generated also allows a community to be created within the
site. Live Local also aims to give independent artists a more level playing field.

LiveLocal’s
1. What are your favourite music genres?
user survey 2. Describe your ideal music venue?
3. What is the most important information you
would like to see on a gig guide website?
Here are the questions 4. What type of artists would you prefer to
from the user survey access information on?
form that was created 5. What areas within Australia would you prefer
to have information about live music
to receive feedback on events?
the social needs and 6. How often should a gig guide be updated?

desires of potential 7. How much would you spend at a gig? What
is your budget?
LiveLocal users. This 8. How much time ahead would you need to
formed the basis of the plan to attend a gig?

structure and design for 9. Are user reviews important? If so, why?
10. Is there any extra information that you would
the site. like to see included in the website? parking,
transport, accommodation, food, maps?

ACCESSING

Putting users into live gigs!
CONNECTING

SHARING
CONNECTING

The one-stop site for live gigs!
EXPERIENCING
EXPERIENCING

How useful will LiveLocal be to users?

LiveLocal is totally user driven and created. LiveLocal Users will be able to:
 provide genuine feedback and reviews for other live music goers by
adding their own gig information,
 generate their own personalized gig guide based on their own
preferences,
 interact with other users via chat and discussion forums,
 rally for additional gigs,
 suggest events for venues, and
 buy music and tickets online.

LiveLocal users will have the ability to influence the future of live music
events.

What uses will
LiveLocal achieve
for its users?

Here is the Use Case
model for LiveLocal
which shows how it
is intended for its
potential users to
interact.

How will LiveLocal function?

The LiveLocal site has a wide range of functions to provide its users with
the one-stop site for all their live music interests:

 search features to find artists, gigs and venues,
 search options to look up gigs based on current timing periods,
 feedback form to add information about gigs to share with other users,
 a calendar of events to show gigs in chronological order,
 a mobile application download,
 a community discussion forum,
 regular news updates with constant news feed available, and
 a live chat facility where users can discuss live music events.

LiveLocal’s
proposed sitemap

Here is the proposed sitemap
for LiveLocal. This shows the
proposed pages that users will
be able access from the
LiveLocal site. Users will have
to sign up to access all of
these pages.

LiveLocal’s proposed
Sign Up / Log In page

Anyone can Find a Gig on the
LiveLocal site. However to
interact and connect with
other music lovers, users will
have to sign up to become
members. Once they have
been accepted, they will need
to log in each time to be able
to interact with other users
and to edit their content or
profile.

LiveLocal’s proposed Find a Gig search options

LiveLocal users can use different search options to find information – via artist, venue,
location (town/postcode) or timings (today, tomorrow, this weekend or this month).

Find a Gig
search result page
(artist)
LiveLocal members will receive
a consolidated search result
about their selected gig, artist
or venue. Here is an example
of what could result if a
LiveLocal member searched for
a particular artist - for
example, clips, posts, photo
gallery/video montage, tweets,
chats, reviews, rally (to make a
new event happen) feature,
calendar, lyrics, buy
music/tickets.

Find a Gig
search result page
(venue)

Here is an example of
what could result if a
LiveLocal user searched
for a particular venue. It
is also proposed that
LiveLocal members
would be able to
suggest future gigs for Suggest
venue here.

Find a Gig
search result page
(timings)

Here is an example of what
could result if a LiveLocal
member searched for live
events for “this weekend”.
From this page, members could
also click on the artists or
venues to find out more
specific information.

Find a Gig
search result page
(location)
(via town or postcode)

Here is an example of what
could result if a LiveLocal
member searched for a
particular location.

Add a Gig page

LiveLocal members can
add gigs by going to the
“Add a Gig” page on the
left menu bar. It has
been proposed that this
menu bar will be
changed to more clearly
identify menu choices.

Add a Gig form

LiveLocal members can
then add information about
a gig on a form to share
their experiences with
other users. Following
feedback from potential
users, it is proposed to split
the comments field into
clearer sections, for
example - food, transport,
parking, atmosphere, etc. Submit

LiveLocal’s proposed Add a Gig result page

After a LiveLocal
member has
searched for
information about
a gig, they will be
directed to a page
that shows them
all their gigs on a
map and a
calendar listing of
their gigs and
corresponding
comments.

Does LiveLocal offer any support to its users?

If users encounter problems, they can go to the Help page which provides
answers to potential questions that users may need answers for. When
LiveLocal is fully functioning, users will also be able to complete a help
form and submit this directly to LiveLocal. Alternatively, users can contact
LiveLocal directly by accessing their Contacts page.

If users encounter inappropriate or illegal content, they can click on the
Site Moderator or Report Abuse link on relevant page.

LiveLocal is currently developing systems to implement and review Content
Management, eCommerce and CRM Customer Relationship Management to
achieve service quality and also to ensure support is offered to users in all
areas.

Help/FAQ page COMPETITIONS
Does LiveLocal hold competitions?
What prizes can I win?
How will I be notified if I won a prize?
GIGS
How can I add a gig (do a gig review)?
What times are you able to add a gig (do a gig review)? What
happens after a gig has been added (a gig review has been

Help page which
completed)? Can I later edit or delete gig information that I have
added?
provides users with How can I search for a gig?

answers to potential
MEMBERSHIP
Do I require membership to use the LiveLocal site?

questions or problems Can my child/teenager use the LiveLocal site?
Can another person use my membership?
they might encounter How do I become a member?
Should I use my real name?
whilst using the How many personal details are required to sign up as a member?
How much does it cost to use the LiveLocal site?
LiveLocal site: Can I find other members by searching their personal details?

RULES AND REGULATIONS
Help/FAQ page What are your terms and conditions?
Do you have a privacy policy?
(continued) Does LiveLocal have a site moderator?
Does LiveLocal sell, transfer or give out users’ details to third
parties?
What happens if another user breaches the rules and regulations
set out in the Terms and Conditions and/or the Privacy Policy?

Here are more sections TECHNICAL
Do I need permission to link to LiveLocal from my website?
from LiveLocal‟s Will LiveLocal link to my website?
What is an RSS Feed? Does LiveLocal use cookies?
proposed Help page Which internet browsers work best with the LiveLocal site?

which provides users
How can I view video clips on the LiveLocal site?
Where can I find LiveLocal on my mobile?
with answers to GENERAL
Where does LiveLocal operate?
potential questions or Where can I find LiveLocal stuff?

problems they might How can I find out the latest LiveLocal news?
What happens if I forget my username or password?
encounter whilst using How do I apply for a job or work experience at LiveLocal?
What happens if I have a problem accessing the site or editing my
the LiveLocal site: profile or gigs? How do I lodge a complaint?

Does LiveLocal have any rules, policies and regulations?

LiveLocal has developed a Privacy Policy and Terms and Conditions to clearly
explain to its users their rights and responsibilities so they know what they are
consented to do and how they are expected to behave. LiveLocal can enforce
these to ensure the safety and security of their site and its users, as well as
the confidentiality of all its users‟ personal information and privacy.

Policies governing the sharing, editing, usage, protection and disclosure of
users‟ personal information, their interactions with third parties and online
transactions have been established in the Privacy Policy which will be made
available from the bottom of any page on the LiveLocal site. Rules and
regulations governing copyright, registration, liability, complaints and general
conditions applying to all LiveLocal users have been established in the Terms
and Conditions which will be made available from the bottom of any page on
the LiveLocal site.

LiveLocal’s proposed Collection of Personal Information
Privacy Policy Sharing of Personal Information
Usage of Personal information
Protection of Personal Information
Editing and deleting personal information
Accessing personal Information
Age requirements
Third party links
Here are sections from Online transactions
LiveLocal‟s proposed Changes to this Privacy Policy
Privacy Policy page: Disclosure of information.
Disclosure of information to third parties
Terms and Conditions
Contact details

LiveLocal’s proposed Terms and Conditions

General Conditions
Here are sections from Copyright
LiveLocal‟s proposed Terms
Registration
and Conditions page:
Liability

Comments and Complaints

How can LiveLocal users interact?

The majority of information on the LiveLocal site is user-generated. User
interactivity is very important so LiveLocal users can:
 recommend live music events to other users,
 view comments, photos and videos posted by other users,
 post comments or queries to other users about gigs,
 participate in forums or live chats with other users about live music events,
 suggest other gigs to venues,
 listen to music samples from other users or sites, and
 rally with other users to encourage additional or new gig possibilities.

User interactivity is intended to be at a proactive level with a high level of
varying transactions from keyboard messages, mouse clicks and voice
components to mix it up to appeal to as many of the users‟ senses so that user
engagement and experience can be maximized.

Who or what can LiveLocal users interact with?

Users are able to interact with the LiveLocal site (people to product or
process), for example - users can personalize their own gig guides.

Users are able to interact with technology (people to technology), for
example - users are able to view maps to automatically show where
venues are located or where venues are in their preferred area. Users
can greatly benefit from application programming interfaces (API‟s) for
this functionality.

Users are able to interact via different means (people to devices), for
example - users could be chatting on smart phones from gigs whilst
others are at home on their personal computers or laptops. A mobile
application would be available to all users and could be easy to download
and use.

Is LiveLocal appealing and engaging?

LiveLocal appeals and engages its users by:
 using a simple and minimalist design approach,
 adopting a layout which is easy to navigate and use,
 establishing links which are easy to see and use,
 incorporating large text which is easy and simple enough to read, and
 incorporating images, photos, videos, music and audio to engage users.
LiveLocal also is investigating the possibility of users creating avatars to
assign to their profiles and developing games to engage users, for example, to
guess a segment of a song or arrange a song that has been broken into parts
and mixed up.

Please note that the main focus of the site prototype has been on functionality
than on its actual design because of the limited time available for this project.
Therefore, appeal and engagement can mostly be implied but are still
considered important for a final prototype.

LiveLocal’s proposed Competitions page

All LiveLocal members
have the opportunity to
enter competitions to
forthcoming gigs by
accessing the Competitions
page. Competitions have
been proposed as a way of
enticing new users to the
site as well as to engage
existing members.

What technology has LiveLocal applied?

In order to maintain the very best of social media technologies, LiveLocal will utilize
third party Web 2.0 applications and other functionalities to help its users
communicate and engage with each other on a regular basis. This will enable the
following features:
 user reviewing and commenting functions,
 discussion forums and live chat facilities,
 photo and videosharing,video montage creation and downloading,
 buying and downloading music online via links from site,
 buying tickets online via links from site,
 rallying for gigs if tickets are sold out or concerts not at preferred venue or
location,
 personalized profile,
 personalized calendar and gig guide,
 share, vote and like buttons, and
 links to other social media sites including Facebook, Twitter and Pinterest.

LiveLocal’s proposed Calendar feature

LiveLocal members can click on the Calendar
image icon to open a feature that allows users to
easily view and update their own personalized gig
calendar.

A member‟s gig comments will also be able to be
viewed, edited and deleted from here.

It is proposed that LiveLocal members will be
able to access their own personalized gig calendar
as a content column within the layout of the gig
guide, gig reviews and directories pages.

LiveLocal’s proposed Video montage feature

LiveLocal members can upload
video clips from gigs that they
have been to and can enjoy
spotting them in a collectively
created video montage with
other users‟ contributions. This
feature will be incorporated
into the user‟s personalized gig
guide. Php scripting would add
images and video clips into the
montage. Crowdsourcing would
ensure this continued to be
contributed from members and
further developed.

How will LiveLocal apply technology?

LiveLocal anticipates using joomla as it is free and has an open source
software licence. It also supports custom php and jQuery scripting, and
allows for third party extensions, plugins and installations, such as,
eCommerce, calendars and maps.
LiveLocal is interoperable so users have the ability to exchange and use
information within the LiveLocal community network. A number of Web 2.0
technologies will be utilized by LiveLocal to enable various interactive
features. These include the Google Maps API, RSS feeds, ChatStat live-chat
software, as well as popular social networking platforms such as Facebook,
Pinterest, Twitter, Google+. It is anticipated that incorporating these forms
of social media technology will have the potential to greatly expand the
LiveLocal community by connecting different circles of friends via so called
„weak links‟.

What are some examples of LiveLocal applying technology?
GEOTAGGING: Members will be able to tag on maps the gigs or artists they have experienced. It
has been proposed that LiveLocal would be apply this using Google maps.
PHOTO GALLERY: Members can submit photos via JPEG, PNG and GIF files which will be
incorporated into a photo gallery using a jQuery script. It is proposed that there will be a Report
Abuse button where members can report an image deemed inappropriate.
PAYMENTS: Members can purchase music via links to iTunes using their account or vouchers.
Members can purchase tickets by accessing third party ticketing or artists’ sites. It is proposed that
LiveLocal in future will facilitate their own online transactions as a means of raising funds.
LiveLocal has considered using PayPal and credit card transactions for all payments.
VIDEO MONTAGE AND GALLERY: Members can submit video clips via MPEG, MP4, AVI and
SWF files which will be incorporated into a video montage using PHP scripting. It is proposed that
restrictions will be placed on the files extensions and sizes that can be uploaded. Members will
receive an error message if uploading anything other than: JPEG, PNG and GIF image files or
MPEG, MP4, AVI and SWF video based files.
INTERNET BROWSER: LiveLocal has planned that it can operate effectively across all major
internet browsers, for example - Internet Explorer, Mozilla Firefox, Google Chrome, Opera, and
Safari. It is proposed that these would be hyperlinked and users would be directed to download
these free browsers should our site detect they are running on an older version browser.

Can LiveLocal users connect to anything anytime anywhere?

“Ubiquity unites the power of connected devices, socialized contribution and big
data to transform and empower our everyday lives.” (Prackin presentations 2012).
LiveLocal has developed its site applying technology and its ability to further
connect to social media sites to users who can generate their own contributions
to create effective databases.

LiveLocal aims to connect its users to anyone and anything at anytime and from
anywhere. LiveLocal Beyond will help users connect with gigs in other countries.

LiveLocal’s potential
Voting updates:
GC 676
venue voting map John Butler Trio
Arts
votes
Centre
476 votes
December 2012
.. 900 votes in
Here is a potential Byron Bay will Seagulls
Tweed
pull a concert Heads
venue vote map which there 382 votes

could occur when users
want to make a gig
happen at a venue near Byron

them either because
Entertainment
If you want a Centre
concert at these 745 votes
tickets have sold out or venues:

the artist just hasn‟t
come there yet: VOTE
NOW

For Aussie live music lovers!
https://sites.google.com/site/socialmediaterm22012/

Email Address: livelocalaustralia@gmail.com

References

 Prackin presentations, July 2012, Thriving in the age of the ubiquity – finding
opportunity in the new, always on digital ecosystem, viewed 18 September
2012, http://www.slideshare.net/prackin/ubiquity-trailer-sxsw

Bibliography

 Holmes, A., 2010, DGTL12002 Working with social media – lecture notes,
Central Queensland University, Australia

 Sims, R, 1997, Interactivity: A forgotten art? viewed 18 September 2012,
University of Technology, Sydney,
http://www2.gsu.edu/~wwwitr/docs/interact/

Image Sources
Background – Guitar Strings:
• http://us.123rf.com/400wm/400/400/digifuture/digifuture1005/digifuture100500033/6917366-electric-guitar-strings.jpg
Slide 1 – Music notes image:
• http://laurelhurstseattle.com/files/2012/07/Music-notes.jpg
Slide 1 – Guitar image:
• Microsoft PowerPoint clipart
Slide 4 – Avatar images:
• http://www.rockband.com/files/zine/rb3_avatars.jpg
• http://lazyreviewzzz.com/wp-content/uploads/2010/09/Xbox-Avatar-MTV-Moonman-Award-Statues-640px-50p.jpg
• http://www.wired.com/images_blogs/photos/uncategorized/2008/09/10/bandmatesdrum01.jpg
Slide 8 – Twitter icon image:
• http://leesburgmag.com/Images/twitter_icon.gif
Slide 8 – Pinterest icon image:
• http://www.marketingxlerator.com/site/wp-content/uploads/Pinterest-icon.png
Slide 8 – Facebook icon image:
• http://fc03.deviantart.net/fs33/f/2008/292/2/d/Facebook_icon_by_OctanBearcat.png
Slide 8 – RSS icon image:
• http://thekevindolan.com/wp-content/uploads/2010/03/rss-icon.jpg
Slide 8 - Subscribe icon image:
• http://www.lighthousemags.com/gifs/subscribe_icon.png
Slide 8 – SMS icon image:
• http://help.mshopper.net/images/SMS%20icon%20jpg.jpg
Slide 8 – Submit icon image:
• http://farm6.staticflickr.com/5022/5671008805_d59d01b5d2.jpg
Slide 8 – Like icon image:
• http://s1-www.ltvimg.com/v3_6_12/content/images/addons/screenshots/256/329.png
Slide 8 – Vote icon image:
• http://www.motorbikespec.com/images/vote-icon.gif

Image Sources (continued)
Slide 8 – Information icon image:
• http://png-4.findicons.com/files/icons/734/phuzion/128/info.png
Slide 8 – Search icon image:
• http://imagecdn.maketecheasier.com/2009/07/search-icon.jpg
Slide 8 – Calendar icon image:
• http://www.tutorialsscripts.com/free-icons/calendar-icons/red-calendar-icon-256-x-256.gif
Slide 8 – Google maps icon image:
• http://www.suikerbossie.co.za/graphics/google-map-logo-300x225.gif
Slide 8 – Live chat icon image:
• http://www.zylun.com/images/icon_chat.png
Slide 8 – Forum icon image:
• http://www.transformworkuk.org/Images/content/718/278778.png
Slide 8 – Photo icon image:
• http://www.ncrockandrun.com/NCRockandRun/images/stories/icons/photo-gallery-icon.jpg
Slide 8 – Video icon image:
• http://www.creightonasp.org/images/video-gallery-icon.jpg
Slide 8 – YouTube icon image:
• http://www.clivemerrick.com/wp-content/uploads/2012/04/YouTube-icon.jpg
Slide 8 – Podcast icon image:
• http://iac.dtic.mil/images/podcast_icon.jpg
Slide 8 – Music icon image:
• http://tekiworld.com/wp-content/uploads/2011/01/itunes9icon-3-JAN.png
Slide 8 – Buy tickets icon image:
• http://www.a2zpresents.com/img/Icons/buy_tickets.gif
Slide 10 – Stick person figure image:
• http://www.austinkleon.com/wp-content/uploads/2008/02/stick_figure.gif


Slide 15 – John Butler Trio concert images:
• http://timberandsteel.files.wordpress.com/2012/01/jbt.jpg
• http://www.lattimore.id.au/images/john-butler-trio-brisbane-riverstage-3.jpg
• http://dupes34.files.wordpress.com/2010/01/john-butler-trio.jpg
• http://johnbutlertrio.com/forums/uploads/gallery/album_8/med_gallery_1_8_13702.jpg
• http://4.bp.blogspot.com/_vsUhs4XHMbQ/TTJjc-GsNNI/AAAAAAAAAaM/JMR-
TuR4JJE/s1600/john%2BButler%2Btrio%2Bconcert.JPG
• http://www.lattimore.id.au/images/john-butler-trio-brisbane-riverstage-2.jpg
• http://wiki-images.enotes.com/thumb/3/3d/JBT_AUS_Tour.jpg/180px-JBT_AUS_Tour.jpg
• http://www.ticketwood.com/images/performers/concerts/john-butler-trio.jpg
• http://farm4.staticflickr.com/3371/3456449944_d187df92bf_z.jpg
Slide 15 – John Butler Trio YouTube clip images:
• http://www.youtube.com/results?search_query=john+butler+trio&oq=john+butler+trio&gs_l=youtube.3..0l10.116.1392.0.160
1.10.7.0.0.0.0.316.894.2-2j1.3.0...0.0...1ac.1.mpg4enbvZao
Slides 16 & 17 - John Butler Trio image:
• http://www.qtrax.net.au/wp-contact/uploads/2009/11/john-butler-trio-one-way-road.jpg
Slide 16 - My Dynamite image:
• http://content.bandzoogle.com/users/MyDynamite/images/source/1120097.jpg?5
Slide 17 – Heaven image:
• http://heavenband.com.au/wp-content/uploads/2012/06/Heaven-and-band-2.jpg
Slide 17 – Long Reef image:
• http://www.longreefmusic.com/wp-content/gallery/long-reef-official-photos/dave-1-7.jpg
Slide 18 – Map image:
• https://maps.google.com.au/
Slide 31 – Missy Higgins image:
• https://www.rydges.com/media/519139/missy_higgins.jpg
Slide 31 – Weezer image:
• http://media.musicfeeds.com.au/files/87094aab2cf903c22eaa05e4905aa804-576x384.jpg


Slide 31 – Black Keys image:
• http://www.vmusic.com.au/getattachment/ebb990ab-e137-487c-abe2-c479fd5d8bdc/win-VIP-Access-to-The-Black-Keys.aspx
Slide 31 – Win tickets image:
• http://www.vmusic.com.au/win-prizes
Slide 31 – Various icon images:
• http://ww.vmusic.com.au/
Slide 33 – Calendar image:
• http://www.allcalendar.org/calendar/october-2012-calendar-14.jpg
Slide 34 – Images used within video montage examples:
• http://www.ganeydn.com
Slide 37 – People connected image:
• http://kennysilva.net/wp-content/uploads/2010/11/connected-1.gif
Slide 37 – 24/7 365 image:
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Slide 37 – Connected devices image:
• http://www.comprousa.com/en/product/cs80/platform.JPG
Slide 38 – Map image:
• https://maps.google.com.au/

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