3. Howdy
Welcome to Dallas!
So, I’m a hack.
I have no business teaching anyone anything about
promoting events via social media because I’m naturally
anti-social. For some reason I’ve been blessed with some
success online and have held a few successful events.
So, I’ll not teach. I’ll just show you what works for me.
#OmniEvent
5. BEFORE
Passion: “I have never had a job I was not passionate
about.” - Kurt Podeszwa (Camp For All)
If you are not passionate about what you’re doing, stop.
I’m serious.
Just stop.
@giovanni
@giovanni #OmniEvent http://LiveLoudTexas.com
http://gallucci.net/plus
6. BEFORE
We need to reset:
Anyone who says social media is
free and easy doesn’t know squat
about running an effective social
media campaign.
@giovanni #OmniEvent http://LiveLoudTexas.com
7. BEFORE
FOR EXAMPLE: Building a portfolio (translated: plan events for
charity, non-profits, etc. for free sometimes.)
But, DO NOT establish the value for your product/services at $0.00. NEVER
be available for anyone for free when THEY request your time. NEVER.
@giovanni #OmniEvent http://LiveLoudTexas.com
8. BEFORE
Easy enough (kind of) if you are doing this for your
own brand. But if you are doing this for an employer
or a customer, it just stopped being “free”.
@giovanni #OmniEvent http://LiveLoudTexas.com
15. Tools Of The Trade
Facebook
Flickr
Foursquare
Google+
Instagram
LinkedIn
Phone
Pinterest
Tumblr
Twitter
YouTube
@giovanni #OmniEvent http://LiveLoudTexas.com
16. Tools Of The Trade
HootSuite
Klout
Phone
Raven Tools
•Facebook Insights
•Google Analytics
•YouTube Insights
@giovanni #OmniEvent http://LiveLoudTexas.com
17. The Top 10 “Why’s” for
Meeting Planners
#OmniEvent
18. The Top 10 “Why’s” for
Meeting Planners
Networking opportunities
and educational content.
#OmniEvent
19. The Top 10 “Why’s” for
Meeting Planners
Enabling, participating, and encouraging
that engagement.
#OmniEvent
20. The Top 10 “Why’s” for
Meeting Planners
Driving attendance
#OmniEvent
21. The Top 10 “Why’s” for
Meeting Planners
Mobilize registered attendees to reach
out to their social networks to invite their
friends/colleagues
#OmniEvent
22. The Top 10 “Why’s” for
Meeting Planners
Target the ideal attendees based on
their interests
#OmniEvent
23. The Top 10 “Why’s” for
Meeting Planners
Allow attendees to communicate and
collaborate before and after the event
#OmniEvent
24. The Top 10 “Why’s” for
Meeting Planners
Mobile applications = feeding frenzy
#OmniEvent
25. The Top 10 “Why’s” for
Meeting Planners
Speakers will be better prepared to
tailor their message to the audience
#OmniEvent
26. The Top 10 “Why’s” for
Meeting Planners
Reviewers, evangelists, or critics of events
#OmniEvent
27. The Top 10 “Why’s” for
Meeting Planners
Shape the reputation of your events
and your organization
#OmniEvent
45. Your Channel
You Must Self-Promote!
@giovanni #OmniEvent http://LiveLoudTexas.com
46. Video SEO Tips
Video SEO Ranking Factors
-Title
-Description
-Tags
-Views
-Ratings
-Playlist Additions
-Inbound Links
-Relevance of content
-Flagging/Favorites
-Shares/Embeds
-Onsite Links
-Comments
-Age of VIdeo
-Channel Views
-Subscribers
@giovanni #OmniEvent http://LiveLoudTexas.com
47. Great. Prove it.
What do the results
look like?
This is where I put my $$
where my mouth is...
@giovanni #OmniEvent http://LiveLoudTexas.com
48. What do the results
look like?
Fan Engagement
#OmniEvent
Social media is the perfect medium for people who like to attend events and conferences because it has the main two components that draw people to events and make them successful - networking opportunities and educational content.  \n
Social media is the perfect medium for people who like to attend events and conferences because it has the main two components that draw people to events and make them successful - networking opportunities and educational content.  \n
Most attendees are using social media sites today such as Facebook, LinkedIn, and Twitter.  Attendees will probably be talking about the event in advance, during the event, and after the event on these social sites, whether you know it or not. This is especially true if your event has a large audience that share similar interests and are already engaged with one another on social media. It looks strange if the organizer is not enabling, participating, and encouraging that engagement.  \n
Promoting events on social media is a great way to drive attendance.  If there are 600 million people on Facebook, 100 million people on LinkedIn, and 40 million on Twitter, common sense would tell you some of those people might be interested in attending your event.  \n
Word-of-mouth marketing has a whole new meaning with the advent of social media, as planners can mobilize registered attendees to reach out to their social networks to invite their friends/colleagues to register for events and conferences. Before, viral marketing would require attendees to actually pick up a phone or proactively send an email to maybe a handful of their acquaintances (if they bothered to make the effort), whereas today, attendees can share your event with thousands of contacts at the click of a button. \n
One of the most beneficial aspects of social media for event planning is that users self-select what topics they are interested in and what they care about.  They do this by joining discussion groups on LinkedIn, becoming fans of pages and brands on Facebook, tweeting about specific topics, and sharing content they find interesting.  Understanding and identifying this information is a great way for planners to target the ideal attendees based on their interests rather than just traditional criteria like job titles and organizations.  \n
Online forums such as LinkedIn groups and Facebook allow attendees to communicate and collaborate before and after the event.  This can change the dynamic of the event in a positive way, as more meaningful dialogue and participation can occur if attendees have a higher common knowledge point at the start of the event.  \n
Mobile applications are feeding the frenzy by making social media sites such as Twitter, Facebook, YouTube, and blogs easily accessible during live events. This not only increases social participation of your live audience, but, now, all the people on the web who weren't able to attend the event in person can now follow the live updates and engage.   \n\n
You can bet speakers will be better prepared to tailor their message to the audience and deliver a great presentation if feedback about their presentation is being posted on the Internet in real time via Twitter, Facebook, or attendees' blogs.  \n
Attendees are now empowered to become reviewers or critics of events. When they are armed with social networks that act as a global online publishing platform, attendees can easily publish their feedback for the world to see. This forces planners to take their event experiences to the next level.  \n\n
Social media can shape the reputation of your events and your organization.   Events and conferences are largely successful over time because of their good reputation with sponsors and attendees.  In that regard social media represents a huge opportunity to improve your reputation and success.  That can be as simple as hearing feedback from attendees and making changes based on that feedback.  \n