Mastering VIdeo Marketing - Explore DFW

Howdy

I’m a hack.
I have no business teaching anyone anything about
video marketing but - for some reason I’ve been
blessed with some success online.

So, I’ll not teach. I’ll just show you what works for me.

woopra.com - stats from over 150,000 websites
What *Really* Drives Trafﬁc?

Keywords

How
Search
Works
(Simpliﬁed)

@giovanni http://LiveLoudTexas.com

Keyword Research


one


Branded Applications
Integrate, but mind the perfromance


Your Channel
You Must Self-Promote!


Photos/Video
My Weapons Of Choice

Equipment

Canon 5D


EQUIPMENT

Canon 5D
Canon 7D
Canon T2i (T3i)
Canon G12
GoPro HD
iPhone

Tools Of The Trade
Facebook
Flickr
Foursquare
Google+
Tumblr
Twitter
Wordpress
YouTube


Tools Of The Trade
YouTube Insights
Raven Tools
HootSuite
Klout
TubeToolbox
TweetAdder


BEFORE


BEFORE

Passion: “I have never had a job I was not passionate
about.” - Kurt Podeszwa (Camp For All)

If you are not passionate about what you’re doing, stop.

I’m serious.

Just stop.

@giovanni
http://gallucci.net/plus

Some pudding to go with that proof please.

It can hurt - but your work will be better in the end...

BEFORE

Build Relationships


BEFORE
We need to reset: Anyone who says social media is free
doesn’t know squat about running an effective social
media campaign.


BEFORE
FOR EXAMPLE: Building a portfolio (translated: work, write, or
shoot for free sometimes.)

But, DO NOT establish the value for your product/services at $0.00. NEVER
be available for anyone for free when THEY request your time. NEVER.


BEFORE
Easy enough (kind of) if you are doing this for your
own brand. But if you have employees or a vendor
doing this for you, it just stopped being “free”.


Plan, plan,
and plan some
more.
BEFORE
Site review,
scheduling, shot list,
backup equipment,
batteries, know where
your exits are, know
alternate entrances...


Plan, plan,
and plan some
more.
BEFORE
Who,
What,
Where,
When,
Why?


BEFORE
Use those contacts!


BEFORE
Small footprint


BEFORE

The media badge is your key to the city...almost.

@giovanni

BEFORE
Don’t describe yourself as anything other than a professional
photojournalist if you want to be taken seriously.


BEFORE
You’re not a “video blogger” - You’re a photojournalist,
ﬁlmmaker, videographer, or cinematographer.


BEFORE

Know your rights.

Know the law/know the TOS on sites you’re working
on.


DURING

DURING
First order of business: get the shots you need.


DURING
Know your rights.

Don’t be unnecessarily confrontational, but don’t be a
doormat either. Private security are NOT the POPO.
Have them call the police if you can’t come to
agreement and they attempt to detain you.

NEVER give anyone your camera. NEVER give anyone
your video. But give the POPO “the disk from your
camera” if they ask - Use The Cloud

@giovanni

DURING
Be patient. Be nice.
Be respectful. Be invisible.


DURING
Be creative. Duh, really? Really.

Find the angles that no-one else would.

If you want your video to stand out, you must get shots
no-one else is getting.


DURING
Be present. Be alert.

DURING

Remember I said the get the shots you NEED ﬁrst? Once you
have gotten those AND backed up that video...

Sneak around.

Shoot to get kicked out.

Video SEO Tips


Video SEO Tips
Video SEO Ranking Factors

-Title
-Description
-Tags
-Views
-Ratings
-Playlist Additions
-Inbound Links
-Relevance of content
-Flagging/Favorites
-Shares/Embeds
-Onsite Links
-Comments
-Age of VIdeo
-Channel Views
-Subscribers


Video SEO Tools


Video SEO Tools
tube toolbox - don’t use tools to cheat!

use technology to work more efﬁciently

YouTube TOS Section 4.G:
"You agree not to use or launch any automated
system, including without limitation, "robots,"
"spiders," or "offline readers," that accesses the
Website in a manner that sends more request
messages to the YouTube™ servers in a given
period of time than a human can reasonably
produce in the same period by using a


AFTER
Review.

Crop.

Color correction.

Filters/Effects.


AFTER

META Data - Optimization.


Video on Google+


Video on Facebook


Facebook Insight
Audience Analytics


External Analytics
Audience Analytics


Great. Prove it.

This is where I put my $$
where my mouth is...


Great. Prove it.

What do the results
look like?


What do the results
look like?


Please submit any complaints
to Jason Falls at
Social Media Explorer.
http://socialmediaexplorer.com/

giovanni gallucci
giovanni@LiveLoudTexas.com
469-682-6978
http://LiveLoudTexas.com
http://youtube.com/ggallucci
http://twitter.com/giovanni


Mastering VIdeo Marketing - Explore DFW

Recommandé

Recommandé

Contenu connexe

Similaire à Mastering VIdeo Marketing - Explore DFW

Similaire à Mastering VIdeo Marketing - Explore DFW (20)

Plus de Digital Strategist

Plus de Digital Strategist (13)

Dernier

Dernier (20)

Mastering VIdeo Marketing - Explore DFW

Notes de l'éditeur