Social Media for Musicians 101

@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@LiveLoudTexas.com
AMP / Be Music
Social Media for Music 101

1*Disclaimer
*The fine print and stuff.

1Establishing Realistic
Initial Goals

1
Do you have a plan?
Goals? Direction?

1
What are we dealing with?

1★ Define target audience
★ Determine goals and objectives
★ Develop and implement tactics to achieve
goals
★ Monitoring, measuring, & reporting
★ Wash, rinse, & repeat
Do you have a plan?
Goals? Direction?

Do you have a plan?
Goals? Direction?
1
Engage current fan-base with
a manageable approach.

Do you have a plan?
Goals? Direction?
1
Grow existing fan-base.

Do you have a plan?
Goals? Direction?
1Sell more tickets
& merchandise.

Do you have a plan?
Goals? Direction?
1Move towards a more consistent brand position.

Do you have a plan?
Goals? Direction?
1

2Yea - We’re already smarter...
Let’s talk about some nerdy
stuff now.

2How Do Search
Engines Work?

2
What *REALLY* Drives Traffic?

2
What *REALLY* Drives Traffic?
3%
4%
25%
68%
1%
3%
3%
9%
84%
YouTube
Flickr
Last.fm
Vimeo
Others
Facebook
Twitter
LinkedIn
All Others

2
How Do Search Engines Work?
click thrus | humans
keywords & phrases | humans
back links | search engines
anchor text | search engines

2

2
https://adwords.google.com/select/KeywordToolExternal

3Social Media Vs. SEO

3
Social Media Vs. SEO
PR > WOM > Marketing > Advertising
Social Media > SEO > Email Marketing > PPC

3
social capital = reputation = access to
resources/access to more connections =
reciprocity (favors added up) = public
accomplishments = increased levels of trust
= reputation = more social capital
wash, rinse, repeat

3
...one more thing.
Up to 40% of Google’s search algorithm
now uses social pointers.
Google has renamed their internal “Quality
Search” team to “Knowledge” team.
We have to pay attention to both.

4Music vs. Marketing

5Marketing vs.
Performing

5Engage & Capture
Marketing vs. Performing
Capture what?
Refer back to your goals.

5Create Moments
& Conversations

5

5Engage & Capture

5Change Lives
How can we differentiate ourselves as artists,
management, and content creators from the competition?
We need to find ways that will get the attention of
fans and peers alike.

5
Change Lives

6Social Media Fatigue

6
Social Media Fatigue
★ What do you do when you don't feel creative?
★ Go back to the basics
★ Check out the competition
★ Refocus and refine
★ Slow and steady wins the race
★ Ground your social media strategy in reality
★ Jumping on something labeled “viral” may not be a good
thing
★ Make the fatigue worthwhile

7Online vs. Offline
Branding Basics

7
Online vs. Offline Branding Basics
★ Build a large, engaged network.
★ Synchronize your networks.
★ Create a series of short videos to update your fans.
★ Record collaborations and covers with other established
artists.
★ Meet your fans.
★ House concerts.
★ Collect email addresses.
★ Surprise the fans and give them things to talk about.

8Takeaways and Tips
for Musicians

8
Facebook
★ Commit to 4 different types of posts per day
★ Ask your fans questions
★ Look at your stats and act accordingly

8
Flickr
★ Google LOVES flickr (A little about META
data)
★ Use it as your photo source (alternate with
Pinterest and Instagram)
★ Give fans a behind the scenes look into
your lives (as much as you’re willing to
share)

8
Google+
★ It’s in the name (Google) - Backdoor to the
search engine - Let’s walk thru the
interface.
★ Integration with YouTube
★ Circles

8
Google+

8
Instagram
★ USE TAGS!!!!
★ Sync it it ALL your social media profiles
★ This (with Vine) is replacing ALL other
forms of communication for the 12 - 18 year
old crowd.

8
Kickstarter
★ Look at other campaigns and consider what’s
involved
★ Het creative with rewards but price them
correctly
★ The Pitch Video and Project Text are
critical! Get help.
★ Fulfillment - have a plan for delivery.

8
Pinterest
★ Don’t ignore! Of all the photo sharing
sites, Pinterest drives the most referral
traffic. Post a few times a week minimum.
★ Much more tolerant with direct sales
pitches - put merch here!
★ Have share buttons to your website/store/
blog.

8
Tumblr
★ Like/Share other posts (will get others’
attention)
★ Use TAGS!
★ Post daily (This can include shares from
Instagram or cross posts from a blog, etc.)
★ Stay Engaged! Tumblr is a critical part of
the music marketer’s tool set.

8
Twitter
★ Sunday and Monday are key days to post for
the music industry according to smart
people
★ Post different content here than on
Facebook (don’t connect the two)
★ Shorter tweets get higher engagement
★ Use “retweet” vs “RT” for 24% more sharing.

8
Vine
★ It’s just video (for 6 seconds)
★ It’s too soon to have any real numbers about
what works and what doesn’t with vine.
★ Post from the stage (fans LOVE searching
for themselves in your content)
★ Thank your fans
★ Post vine contests (the most interesting
vine from a show gets a signed t-shirt)

8
YouTube
★ Titles, Descriptions, Tags
★ Reach out!
★ Google+, Facebook, Twitter (Analytics)

Thank You
giovanni gallucci
469.682.6978
twitter.com/giovanni
giovanni@LiveLoudTexas.com
http://LiveLoudTexas.com

Social Media for Musicians 101

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Social Media for Musicians 101