Slide deck from a presentation I recently gave to NCPA (National Community Pharmacy Association) members.

1. To Tweet or Not To Tweet Or why Live Oak Pharmacy uses social media to connect with the community.

2. Twitter answers the question . . . “What are you doing?” “a real-time short messaging service that works over multiple networks and devices” https://twitter.com/about#about

3. Facebook's mission is to give people the power to share and make the world more open and connected.http://www.facebook.com/facebook?ref=pf#/facebook?v=info&ref=pf

4. weB LOG = BLOG blogs can help to raise the independent pharmacy above the chains.

5. Why?

6. Create Visibility

7. Define Our Brand

14. Have an Affair With Your Pharmacist? http://retwt.me/2ci We're not open yet, but if you have questions pharmacist@liveoakpharmacy.com 12:23 PM Sep 5th, 2009 from web

15. September Is Prostate Cancer Awareness Month FREE Prostate Cancer Screenings at St. David’s http://retwt.me/2YM 9:52 AM Sep 11th, 2009 from web

16. Today is @LIVESTRONG Day. Learn more, get involved at http://retwt.me/vCLR 12:47 PM Oct 2nd, 2009 from web

17. It's National #NursePractitioners Week! NPs provide comprehensive, patient-centered, personalized care take a moment to thank an NP! 1:56 PM Nov 9th, 2009 from web

18. Nov 22 - 28 is Gastroesophageal Reflux Disease Awareness Week learn more about #gut heath at http://www.aboutgerd.org 8:31 AM Nov 23rd, 2009 from web

19. Clinical pharmacists, like our pharmacist - Nathan Pope, can fill in healthcare gaps. http://bit.ly/7t7mwn 9:48 AM Dec 10th, 2009 from Facebook

20. We are only 1 fan away from 100 fans! Be sure to tell your friends and family about Live Oak Pharmacy on Facebook! http://bit.ly/56Hzkp 11:58 AM Jan 7th from Facebook

21. Who?

24. Resources http://www.marketingzen.com http://business.twitter.com/twitter101 http://smallbusiness.intuit.com/small-business/grow-your-business/word-of-mouth-marketing.jsp http://www.healthfinder.gov/nho/nho.asp http://www.facebook.com/advertising/FacebookPagesProductGuide.pdf

25. Join our community http://facebook.com/LiveOakRx http://twitter.com/LiveOakRx http://LiveOakRx.wordpress.com http://LiveOakRx.com

26. Questions? SMaitland@LiveOakPharmacy.com http://www.linkedin.com/in/scotmaitland