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The Business
of Open Source
Open Source
is Everywhere
The World Needs
 Open Source
Who am I?
Who am I?


    twitter: LizaK
LinkedIn: Liza Kindred
  SlideShare: LizaK
Who am I?


    twitter: LizaK
LinkedIn: Liza Kindred
  SlideShare: LizaK
Who am I?


    twitter: LizaK
LinkedIn: Liza Kindred
  SlideShare: LizaK
Who am I?


    twitter: LizaK
LinkedIn: Liza Kindred
  SlideShare: LizaK
Who am I?


    twitter: LizaK
LinkedIn: Liza Kindred
  SlideShare: LizaK
Who am I?


    twitter: LizaK
LinkedIn: Liza Kindred
  SlideShare: LizaK
Who I am not?
Who I am not?




http://www.flickr.com/photos/foundphotoslj
Who are you?
Who are you?




          http://www.flickr.com/photos/thomashawk/
What will I talk about?
What will I talk about?
What will I talk about?




Magic
What will I talk about?




Magic   Food
What will I talk about?




Magic   Food    Ideas
Open Source
What is Open Source ?
What is Open Source ?
 Open Source is a way for people to
collaborate on software without being
   encumbered by the problems of
         intellectual property.


    --The Open Source Initiative
What is Open Source ?
Open Source is also a way for businesses to
   espouse the qualities of openness &
   collaboration and harness them into
   successful, modern business models.

                  --LizaK
The Definition
Huh?
Huh?

openness
Huh?

openness          credit
Huh?

openness            credit




           growth
Why should we care?
Why should we care?




      http://www.flickr.com/photos/kaptainkobold/
Open Source ideals
 are everywhere...
Create then Capture
Create
Create /then/
Create /then/Capture
Create /then/Capture
Create /then/Capture
Create /then/Capture
What is an
open business model?
What is an
open business model?
http://www.flickr.com/photos/disneymike/
Do what the chefs do.




       http://www.flickr.com/photos/disneymike/
Many ways to
apply + interpret
1.
Free Redistribution
Free Redistribution
2.
Source Code
Source Code
3.
Derived Works
Derived Works
Derived Works
Derived Works
4.
Integrity of the Author’s
     Source Code
Integrity of the Author’s
     Source Code
Integrity of the Author’s
     Source Code




       GIVE
5.
No Discrimination Against
   People or Groups
No Discrimination Against
   People or Groups




   http://www.flickr.com/photos/rayparnova/
6.
No Discrimination Against
   Fields of Endeavor
No Discrimination Against
   Fields of Endeavor
           Departments
No Discrimination Against
   Fields of Endeavor
           Departments


           Marketing
No Discrimination Against
   Fields of Endeavor
           Departments


           Marketing


           Profit
I make money using my brains and lose money
listening to my heart. But in the long run, my books
balance pretty well.


                                     -- Kate Seredy
7.
Distribution of License
Distribution of License
8.
License Must Not Be
Specific to a Product
License Must Not Be
Specific to a Product


 • If an idea / process is good, implement
   it across your organization.
9.
License Must Not Restrict
     Other Software
License Must Not Restrict
     Other Software
License Must Not Restrict
     Other Software


                X
10.
License Must Be
Technology-Neutral
       Be flexible.
License Must Be
Technology-Neutral
       Be flexible.




       http://www.flickr.com/photos/boaz/
Who’s actually
 doing this?
Benefits, Challenges,
    Mistakes +
 Misunderstandings
Benefits
Benefits
Benefits
Benefits
Challenges
Challenges
Challenges
Challenges
Mistakes +
Misunderstandings
open door policy
open door policy


open your
 mouth...
open door policy

                               ...and we'll
open your
                                show you
 mouth...
                                the door
How do we apply
  these ideas?
1. What can you give away?
1. What can you give away?

2. How do you help grow the pie?
1. What can you give away?

2. How do you help grow the pie?

   3. How can you capture it?
Open Books
B Corp’s




bcorporation.net
Groups + Awards
Ways to Start
Ways to Start
Ways to Start
Ways to Start
http://www.elephantjournal.com/2008/11/triple-bottom-line-business-networks-svn-balle-b-corporation/
Lullabot-isms
Lullabot-isms


  _leaving open space
Lullabot-isms


  _leaving open space

 _working with passions
Lullabot-isms


  _leaving open space

 _working with passions

   _lifestyle company
Pick Your Pony




    http://www.flickr.com/photos/freebird4/
My mother said, ʻYou wonʼt amount to anything
because you procrastinateʼ.
I said, ʻJust wait.ʼ
                                   -- Judy Tenuta
Further Reading

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Business Of Open Source

Notes de l'éditeur

  1. By a show of hands.... Developers or designers? Small business? Enterprise? Less than a year? 1-3 years? Old? NOLA / South? South? Elsewhere?
  2. growth environment
  3. We have a cool opportunity as business people. We are magic! We turn free software into jobs.
  4. We have a cool opportunity as business people. We are magic!
  5. Citizen journalism, participatory journalism, user-generated news,
  6. Drupal, Michael Meyers TIME mag - top 50 website bought by the examiner.com, nominated for an EMMY in Advanced Technology
  7. entirely written by Indian youth
  8. big
  9. local, accessible
  10. seeds
  11. microfinance, crowdfunding
  12. "I think that one of the things that we all agree to is that the touchstone for economic policy is, does it allow the average American to find good employment and see their incomes rise; that we can’t just look at things in the aggregate, we do want to grow the pie, but we want to make sure that prosperity is spread across the spectrum of regions and occupations and genders and races; and that economic policy should focus on growing the pie, but it also has to make sure that everybody has got opportunity in that system."
  13. Henry Chesbrough - Open Business Models
  14. Let's be clear about what is meant by open business model. A business model performs two important functions: it creates value, and it captures a portion of that value. It creates value by defining a series of activities from raw materials through to the final consumer that will yield a new product or service with value being added throughout the various activities. The business model captures value by establishing a unique resource, asset, or position within that series of activities, where the firm enjoys a competitive advantage.
  15. Jason Fried - 37 Signals Follow the Chefs - Lagasse, Batali, Flay, Child, Oliver. What they do is they out teach, out share, and out contribute their competitors. They’re out there saying “hey look, I’m a chef, I’m going to give you all my secrets, here they are.” Not afraid to put their ideas out there and let people learn from them. Not afraid that people will take their ideas and build a restaurant right beside of them. Think about “what’s your cookbook?” ....... In the business world people ask “why would you want to give this away, won’t your competitors use it?” Give the idea away and get the message out. Company is lucky if it has customers, very lucky if it has fans, incredibly lucky if it has an audience that comes back to hear what you have to say every day.
  16. No one owns ideas - someone already had yours GIVE IT AWAY *It’s not that nobody owns it; it’s that *everybody* does.
  17. No one owns ideas - someone already had yours GIVE IT AWAY *It’s not that nobody owns it; it’s that *everybody* does.
  18. How many have a mission statement / values? Idea repository - how do people know what others are working on? Thinking about? Ask, “why do we do this?” reasons, meanings
  19. How many have a mission statement / values? Idea repository - how do people know what others are working on? Thinking about? Ask, “why do we do this?” reasons, meanings
  20. IDEAS
  21. Grow change die
  22. Grow change die
  23. Grow change die
  24. Management 101: don’t take credit for other people’s ideas productivity killer (Take the blame, not the credit) Don’t reinvent the wheel here
  25. Management 101: don’t take credit for other people’s ideas productivity killer (Take the blame, not the credit) Don’t reinvent the wheel here
  26. Management 101: don’t take credit for other people’s ideas productivity killer (Take the blame, not the credit) Don’t reinvent the wheel here
  27. _Diversity - ways to measure _Age, race, gender, sexual orientation, ability _Location, personality, experience
  28. _Diversity - ways to measure _Age, race, gender, sexual orientation, ability _Location, personality, experience
  29. Don’t overcomplicate.
  30. Don’t overcomplicate.
  31. No baggage. Let it morph, grow on it’s own, organically. No ifs, ands, buts.
  32. No baggage. Let it morph, grow on it’s own, organically. No ifs, ands, buts.
  33. No baggage. Let it morph, grow on it’s own, organically. No ifs, ands, buts.
  34. crowdfunding hug, kiss, spank $50-$1000 cd to original artwork
  35. “We're taking the intellectual property we've generated and gleaned from Social Signal's four years of consulting, strategy and development and making it available for free online, under a Creative Commons license.” it’s NOT CODE
  36. designed and selected by the community 1500 designs a week started with $1k, $5m designers get paid $2k + gc, more for reprint
  37. We all win!
  38. Overexposure sales story
  39. time to build the openness
  40. Distracted
  41. “Clever entrepreneurs and even established companies can profit from this volunteerism--but only if they don't get too greedy.”
  42. openwashing?
  43. Wal-Mart employee
  44. Wal-Mart employee
  45. Wal-Mart employee
  46. social, environmental, and profit PEOPLE, PLANET, PROFIT
  47. embrace GIVING IT AWAY
  48. _ people can live anywhere, work any time
  49. understanding each other's passions and aligning work with them
  50. open space - 20 hours, books + other passions