Thoughts on why the world needs open source, and how we can use the ideal of open source to ensure more open, collaborative businesses and business models.
24. What is Open Source ?
Open Source is a way for people to
collaborate on software without being
encumbered by the problems of
intellectual property.
--The Open Source Initiative
25. What is Open Source ?
Open Source is also a way for businesses to
espouse the qualities of openness &
collaboration and harness them into
successful, modern business models.
--LizaK
Drupal, Michael Meyers
TIME mag - top 50 website
bought by the examiner.com, nominated for an EMMY in Advanced Technology
entirely written by Indian youth
big
local, accessible
seeds
microfinance, crowdfunding
"I think that one of the things that we all agree to is that the touchstone for economic policy is, does it allow the average American to find good employment and see their incomes rise; that we can’t just look at things in the aggregate, we do want to grow the pie, but we want to make sure that prosperity is spread across the spectrum of regions and occupations and genders and races; and that economic policy should focus on growing the pie, but it also has to make sure that everybody has got opportunity in that system."
Henry Chesbrough - Open Business Models
Let's be clear about what is meant by open business model. A business model performs two important functions: it creates value, and it captures a portion of that value. It creates value by defining a series of activities from raw materials through to the final consumer that will yield a new product or service with value being added throughout the various activities. The business model captures value by establishing a unique resource, asset, or position within that series of activities, where the firm enjoys a competitive advantage.
Jason Fried - 37 Signals Follow the Chefs - Lagasse, Batali, Flay, Child, Oliver. What they do is they out teach, out share, and out contribute their competitors. They’re out there saying “hey look, I’m a chef, I’m going to give you all my secrets, here they are.” Not afraid to put their ideas out there and let people learn from them. Not afraid that people will take their ideas and build a restaurant right beside of them. Think about “what’s your cookbook?” ....... In the business world people ask “why would you want to give this away, won’t your competitors use it?” Give the idea away and get the message out. Company is lucky if it has customers, very lucky if it has fans, incredibly lucky if it has an audience that comes back to hear what you have to say every day.
No one owns ideas - someone already had yours
GIVE IT AWAY
*It’s not that nobody owns it; it’s that *everybody* does.
No one owns ideas - someone already had yours
GIVE IT AWAY
*It’s not that nobody owns it; it’s that *everybody* does.
How many have a mission statement / values?
Idea repository - how do people know what others are working on? Thinking about?
Ask, “why do we do this?” reasons, meanings
How many have a mission statement / values?
Idea repository - how do people know what others are working on? Thinking about?
Ask, “why do we do this?” reasons, meanings
IDEAS
Grow change die
Grow change die
Grow change die
Management 101: don’t take credit for other people’s ideas
productivity killer (Take the blame, not the credit)
Don’t reinvent the wheel here
Management 101: don’t take credit for other people’s ideas
productivity killer (Take the blame, not the credit)
Don’t reinvent the wheel here
Management 101: don’t take credit for other people’s ideas
productivity killer (Take the blame, not the credit)
Don’t reinvent the wheel here
_Diversity - ways to measure
_Age, race, gender, sexual orientation, ability
_Location, personality, experience
_Diversity - ways to measure
_Age, race, gender, sexual orientation, ability
_Location, personality, experience
Don’t overcomplicate.
Don’t overcomplicate.
No baggage.
Let it morph, grow on it’s own, organically.
No ifs, ands, buts.
No baggage.
Let it morph, grow on it’s own, organically.
No ifs, ands, buts.
No baggage.
Let it morph, grow on it’s own, organically.
No ifs, ands, buts.
crowdfunding
hug, kiss, spank $50-$1000
cd to original artwork
“We're taking the intellectual property we've generated and gleaned from Social Signal's four years of consulting, strategy and development and making it available for free online, under a Creative Commons license.”
it’s NOT CODE
designed and selected by the community
1500 designs a week
started with $1k, $5m
designers get paid $2k + gc, more for reprint
We all win!
Overexposure
sales story
time to build the openness
Distracted
“Clever entrepreneurs and even established companies can profit from this volunteerism--but only if they don't get too greedy.”
openwashing?
Wal-Mart employee
Wal-Mart employee
Wal-Mart employee
social, environmental, and profit
PEOPLE, PLANET, PROFIT
embrace GIVING IT AWAY
_ people can live anywhere, work any time
understanding each other's passions and aligning work with them