This is our proposal for SxSWi 2016. We think it's a great topic with speakers who are top in their field. Please consider voting for us!

1. DNA OF THE FUTURE BRAND
HOW TO BE A NEXT GENERATION BRAND, FOR A NEW GENERATION OF CONSUMERS

2. BOUGHT TO YOU BY . . . .

3. SXSW INTERACTIVE 2016
Liza Kindred is founder fashion tech think tank Third
Wave Fashion, and editor of Third Wave Magazine–the
world's first print magazine dedicated to fashion tech
and wearables. She is the author of The Third Wave of
Commerce: How We Buy Now (O'Reilly, 2015) and the
co-author of a book about designing for wearable tech
and connected devices, out in spring 2016. She speaks
globally about how we can design wearable tech that
makes us better, more connected humans. Clients and
partners include technology companies like Cisco and
Vodafone, and fashion brands like Bloomingdales and
Bergdorf Goodman.
@LizaK
LIZA KINDRED:
THIRD WAVE FASHION

5. SXSW INTERACTIVE 2016
Lucie Greene is Worldwide Director of the
Innovation Group, J. Walter Thompson’s futurism,
and innovation consultancy. Based in New York,
Lucie has presented at SXSW Interactive and CES.
She is frequently quoted in The New York Times,
Newsweek, CNN, Bloomberg and Time. She is a
thought leadership columnist for Campaign
magazine and regular contributor to the Financial
Times. Prior to J. Walter Thompson, Lucie was head
of forecasting at leading London trends consultancy
The Future Laboratory, consulting clients including
Google, Estée Lauder, LVMH, Marks & Spencer,
Virgin and Pernod Ricard.
@lucieluxury
LUCIE GREENE:
INNOVATION GROUP,
J. WALTER THOMPSON

6. THE INNOVATION GROUP

7. SXSW INTERACTIVE 2016
Michelle Sadlier is head of Innovation and Social
Media at Hunter boots. She previously held the
positions of global digital communications
consultant for luxury fashion PR agency Karla
Otto, and social media manager for luxury retailer
Net-a-Porter. Born in Dublin and now based in
London, Michelle is a regular speaker at events like
SXSW and is a guest lecturer at various colleges
including Central Saint Martins and Imperial
College London. She is also a founding member of
#FashMash an international fashion and tech
networking platform.
@shelbyshelly
MICHELLE SADLIER:
HEAD OF INNOVATION AND
SOCIAL MEDIA, HUNTER

9. SXSW INTERACTIVE 2016
Ash Huzenlaub is the CEO Commodity Goods,
Inc., the online based creator and retailer of
premium fragrances. He is also Sole
Representative and a Director of ChicBaby
UK, Ltd. He is a life-member of the National
Eagle Scout Association, was a 2003 nominee
for the Southwest Ernst & Young
Entrepreneur of the Year Award, and was the
youngest recipient of the 2003 Business
Press 40-Under-40 Award. He has also
served as a judge for the Texas Youth
Entrepreneur of the Year Awards.
@ashcocom
ASH HUZENLAUB:
CEO, COMMODITY GOOD

11. WHAT DOES IT TAKE TO BE A
BRAND OF THE FUTURE?

12. SXSW INTERACTIVE 2016
Never has so much been expected of
brands. As government resources are
cut back, and competition heats up to
reach digitally connected, demanding,
socially networked, and conscious
consumers, — brands are expected
to be curators, entertainers,
philanthropists, cultural benefactors,
innovators. They are expected to
behave transparently, ethically, and
morally. They are also increasingly,
regardless of category, expected to
deliver experiences.

13. SXSW INTERACTIVE 2016
But in this new competitive terrain,
successful brands are finding that
there are also tangible benefits to
winning over consumers. They’re
gaining stakeholders and
ambassadors, not simply customers.
They’re gaining data and connections
to new talent and innovation
concepts, rather than operating in
silos. They’re winning loyal
employees. They’re also attracting
new consumer bases and securing
their place in the future.

14. JP MORGAN
FUTURE BRANDS

15. KELLOGG’S SPECIAL K
Join us as we identify the top 100
Brands of the Future; exploring how
they are getting it right — WHY they
are getting it right; and what it takes
to be a next generation brand.
Supported by a new exclusive
report, with original consumer data
from The Innovation Group at J.
Walter Thompson.
DNA OF FUTURE BRAND

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