4. All Disney goods,
services and products
have patents by Disney
and are designed to
only be sold on Disney
Property. Only 10% of
other commercial
stores have authentic
Disney merchandise!
Goods/Services/Products
7. Organizational Philosophy
Disney Leadership Team
Board of Directors
Chairman and Chief Executive Officer
Nine Board Directors
Management Team
Corporate Team
Business Unit
8. Robert A. Iger
Chairman and
Chief Executive
Officer
Management
Team
Corporate
9 Board of
Directors
Business Unit
Management Hierarchy
11. Mission
Statement
"The mission of The Walt
Disney Company is to be
one of the world's leading
producers and providers of
entertainment and
information. Using our
portfolio of brands to
differentiate our content,
services and consumer
products, we seek to
develop the most creative,
innovative and profitable
entertainment experiences
and related products in the
world."
12. Values
Innovation
High standard of excellence
Positive, inclusive ideas about
family
Timeless storytelling
Honor and respect
Decency
14. Disney’s Marketing Philosophy
Expansion of market place
Reinvention of infamous brands and products
Continuous, Non-stop promotion
Productive use of social media
Innovative launches for:
Animations Movies, channels,
websites, etc.
17. Innovative Advertising
Campaigns
Using new technologies, Disney plans to connect
with kids via storytelling
“Advergaming” for teenagers
Message placement for teens using online games
Slogan “Where Dreams Come True” gives the impression
of a magical wonderland.
19. Financial
Revenues – Expenses = Profit (Loss)
Past Dividends To Stockholder
Profit History For Past Five Years
Future Profit Projections For At Least
Next Year
20. P & L Summary for 2012
Past 5 Year Dividends
Past 5 Year Dividends
0.8
0.75
0.6
0.4
0.6
0.35
0.35
0.4
2008
2009
2010
0.2
0
Cash Amount
2011
2012
21. Past 5 Year Profit History
Past 5 Year Profit History
7,000,000,000
6,173,000,000
6,000,000,000
5,000,000,000
5,258,000,000
4,729,000,000
4,313,000,000
3,609,000,000
4,000,000,000
3,000,000,000
2,000,000,000
1,000,000,000
0
2008
2009
2010
2011
2012
Profit (billions)
22. Future Profit Projections
Assuming the Percentage change is same as 2012, that is 17%,
Year
Predicted Profit
2015
$9,886,757,049
2014
$8,450,219,700
2013
$7,222,410,000
23. Conclusion and
Recommendations
• Pros and Cons of Investing
•
Financial Problems, Supply/Demand Problems and
Political Problems
• Should our company invest?
24. Pros
• Walt Disney Company has been a
successful business for the past 50
years.
• Operates media network, parks
and resorts, studio entertainment,
consumer products and
interactive media.
• More ongoing expansion projects.
25. Cons
Competition of other amusement parks.
Cost $
Drops in attendance ↓
The original purpose/goal of why Walt Disney Company exist
Culture differences if expanding outside of the U.S.
26. Financial Problems
Board Of Directors
• Oversight of the Company’s systems of internal control, preparation and presentation of financial
reports and compliance with applicable laws, regulations and Company policies
Audit Committee
• Integrity of the Company’s financial statements
• Company’s compliance with legal and regulatory requirements
27. Supply and Demand Problems
•
In 2012, Disney is making 224% more
revenue from tickets based on single day
tickets.
29. Recommendations
Should our company invest?
Continuing to invest in parks and resorts business
Create long-term growth opportunities
Commitment to expanding our business globally
Motivation to acquire more resources by expanding
Notes de l'éditeur
the revenues, profit and expenses
1. Walt Disney’s Annual Report of 2012 (The Walt Disney Company, 2012) highlights the following figures Total revenue: $43,144,000,000Total Expenses (including taxes): $33,884,000,000Profit: $6,173,000,0002. The NASDAQ records show the past 5 year dividends of Walt Disney as follows (NASDAQ, 2013)Declaration Year Cash Amount 2012 0.75 2011 0.6 2010 0.4 2009 0.35 2008 0.35
3. Profit History for the past 5 years, as mentioned in the Annual Report of 2012 (The Walt Disney Company, 2012)Year Profit 2012 $6,173,000,000 2011 $5,258,000,000 2010 $4,313,000,000 2009 $3,609,000,000 2008 $4,729,000,000
4. Assuming that the Change factor is the same as 2012, that is 17%, the predicted profits for Walt Disney are as follows: YearPredicted Profit 2015 $9,886,757,049 2014 $8,450,219,700 2013 $7,222,410,000
