The document discusses opportunities in local mobile search marketing. It notes that over 50% of mobile queries have local intent and 90% of users take action as a result. While there are over 22 million businesses in the US, only 25% are visible online, representing a major market opportunity. Key trends driving this opportunity include the rise of smartphones, growing reliance on online reviews, and declining print directory advertising sales. The document recommends tactics for local businesses to capitalize on this opportunity, including enhancing online data, claimed business profiles, and local mobile landing pages.

1. Gideon Rubin, Chief Marketing Officer
Twitter: @gideonrubin
Email: gideon@localmarketlaunch.com
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2. The Local Ad Market
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3. Local + Mobile
50%+
of mobile queries
have local intent
90%
take action as
a result
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4. Local Mobile Search Market Opportunity
22 million
businesses in the
United States
25%
visible online
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5. 3 Market Forces
TECHNOLOGICAL
The mobile revolution
and decentralization of
search
SOCIAL
Word-of-mouth has
moved online
ECONOMIC
Death of print "
directory advertising
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6. 3 Market Forces
TECHNOLOGICAL
SOCIAL
192 Million people
with smartphones in
the U.S. by 2016
76% of consumers
rely on online
reviews before
making a purchase
ECONOMIC
$7.3 billion decline in
print yellow page ad
sales since 2007
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7. Tactics in Focus
• Complete Consistent NAPW + Enhanced Data
• Local Mobile Landing Page
• Claimed Business Profiles
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8. Complete Consistent NAPW + Enhanced Data
BEFORE Data Enhancement
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9. Complete Consistent NAPW + Enhanced Data
AFTER Data Enhancement
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10. Local Mobile Landing Page
§ Conical URL
§ IP is geo-targeted
§ Local meta data with geotags
§ Location specific content:
• Link to social & review sites
• Location map and directions
• Local coupons or special offers
• Responsive design for mobile
devices
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11. Claimed Business Profiles
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12. Importance of Claimed Listings:
Improves rankings on that search engine/directory/social site
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13. Importance of Claimed Listings: Visual Appeal
vs.
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14. Gideon Rubin - Chief Marketing Officer
Linkedin.com/in/gideonrubin
Twitter: @gideonrubin
Facebook.com/LocalMarketLaunch
Twitter: @LocalLaunch
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