LocalMaven.com is a unique social referral platform connecting businesses, promoters (Mavens) and customers.
Businesses design special deals and offers, Mavens promote these deals via word-of-mouth referrals and customers redeem the deals at the merchant.
Businesses grow, Mavens are rewarded for successful referrals and customers receive great deals...it's a win-win-win!
Falcon's Invoice Discounting: Your Path to Prosperity
Word of Mouth Referrals and LocalMaven
1. LocalMaven.com
We're organizing the referral economy
and everyone benefits: Vendor, Promoter, Customer
LocalMaven.com, LLC
315 Madison Avenue – Suite 901
New York, NY 10017
646-681-6555
Founders:
Arnon Rosan
Sean O’Day
2. Our story.
Our appeal is universal and
applies to nearly any business.
Meet Phil, today he told a friend visiting from out of
town about his favorite restaurant, suggested a high
end flower shop for his boss’ anniversary, and took
his girlfriend to his climbing gym for the first time.
He’s always referring people to that restaurant
but they’re not aware of it; his boss forgets what
flower shop he mentioned so winds up shopping
somewhere else; and there’s another great climbing
gym in town that would be happy to give his
girlfriend (and him) a deal, but Phil’s not aware.
Enter LocalMaven – a simple platform that
makes giving and receiving referrals easy
and paying commissions seamless.
2
3. How Does the
Referral Work?
The process is simple and
automated and is easy for the
Vendor, Maven, and Customer.
1
Vendors create special deals and invite Mavens
to participate
2
Maven promoters distribute these deals to potential
customers in the form of an 8 digit alphanumeric code
emailed, texted or written down for the customer.
3
The customer redeems this code at the vendor and
receives the deal.
4
The Maven’s account is credited for the referral and
commissions sweep weekly via Dwolla or PayPal from
the Vendor’s account to the Maven’s account
3
4. Markets served
LocalMaven is universal and appeals to nearly any
vertical market where businesses want to grow from
word-of-mouth referrals.
•
Travel and Tourism
•
Luxury Goods Sales
•
Home Improvement &
Renovations
•
Charity and Fundraising
•
Automotive
•
Hospitality and
Restaurants
•
Transportation (Car
Service, charters)
•
Personal services
(Massage, Hair removal)
•
Repair Services
•
Health Care & Wellness
•
B2B Sales
•
Professional Services
•
Gyms, Spas, Dance
Studios, Yoga, etc.
•
On-line E-Commerce
•
Freelancers
•
Retail
The size of the transaction can be large or small, but the concept
remains the same – that Maven promoters deserve to be
compensated for their referral.
We will focus first on markets where multiple vendors interact on a
single project - eg. Weddings, home buying, construction, Travel,
etc.
4
5. Who is a Maven?
1. An expert or connoisseur
2. A trusted expert in a particular field, who
seeks to pass knowledge on to others
3. Mavens are people in the know
•
Concierges
•
Trainers
•
Limo Drivers
•
Therapists
•
Retail Salespeople
•
Doctors
•
Contractors
•
Doormen
•
Service providers
•
Taxi Drivers
•
Professionals
•
Shoppers
•
Store Managers
•
Diners
•
Club Promoters
•
Everyone!
•
Bellmen
5
8. Sample Transaction #2
Clothing Boutique
MAVEN
VENDOR
CUSTOMER
DEAL
Client of the store
Retail clothing store
Friend of
the Maven
10% off any
purchase over $200
COMMISSION: 5% OF THE TRANSACTION EXCLUDING TAX
8
9. Sample Transaction #3
AV Contractor
MAVEN
VENDOR
Doorman in an
apartment building
AV contractor
New tenant
DEAL
CUSTOMER
Free evaluation of
existing system and quote
COMMISSION: $50 FOR THE REFERRAL
9
10. Sample Transaction #4
Italian Restaurant
MAVEN
VENDOR
CUSTOMER
DEAL
Bellman at hotel
Local
trattoria
Tourist staying
at hotel
Free glass of wine
with each entrée
COMMISSION: $20 FOR THE REFERRAL OF 4 PEOPLE OR MORE FOR DINNER
10
11. The Charity
Fundraising Model
LocalMaven.com is uniquely positioned to assist non-profits in growing their
business and provides a powerful platform to encourage donations. It is
ideal for schools, churches, aid organizations, booster clubs, and other
non-profit and fundraising programs.
The process is simple:
a) The non-profit becomes a Maven on the platform.
b) Local businesses connect on LocalMaven.com
c) Vendors create a simple campaign that offers a donation to the charity when a
community member shops at the merchant.
11
13. Vendors and Mavens connect
More entrepreneurial Mavens can forge multiple vendor connections,
encourage vendor deal creation, and build networks of sub-Mavens that
assist them in promoting their deals.
13
14. Vendors create unique deals
The “advanced deal” page (versus the “simple deal” page) supports a number of
variables, including: Deal name, deal photo, deal terms, commission to be paid to the
Maven, quantity of vouchers to be issued, expiration date, commission delivery option
(allowing commissions to flow to a third party), and referral code generation method.
14
16. Mavens can generate and
transmit unique referral codes:
Mavens are able to easily generate referral codes for potential customers and
transmit these via email, SMS/Text, or verbally. These are linked to the Maven,
Customer, and Vendor and are fully trackable.
16
18. Everything is
Trackable
1
Vendors can view, audit, and approve commissions
and see detailed analytics about the performance of
their campaigns.
2
Mavens can see details on the status of the vouchers
they have issued and on commissions earned.
3
Customers can keep track of their vouchers and see
redemptions and expirations
18