This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Atlanta 8/30/15. For more about the event and for a look at future events visit www.LSABootcamp.com.

1. How to Hire a Digital Marketing Vendor
LSA Bootcamp
August 30, 2015

2. Agenda
• Agenda
• Me
• The Most Important Question
• An Analogy
• The Types of Marketing Vendors
• How to Hire Each Type
• Summary
@lance@callrail

3. Lance Weatherby
• Business Guy
• Grew Up In Sales
• 20 Years Of Internet Marketing Experience
• Customer Acquisition Focused Marketer
“The
purpose
of
business
is
to
create
and
keep
a
customer.”
Peter
Drucker
@lance@callrail

4. The Most Important Question To Ask A Marketing Vendor
“How
are
you
going
to
help
me
create
and
keep
a
customer
at
an
acceptable
cost.”
You
@lance@callrail

5. Hiring A Vendor Is Like Buying A Car
• You Have To Decide What Kind You Want
• You Have To Do Your Research
• You Have To Talk With The Seller
• You Have To Determine If There Is A Fit
• You Have To Have Alternatives
• You Have To Hold The Seller Accountable
@lance@callrail

6. Types Of Digital Marketing Vendors
• Marketing Technologies
• Marketing Service Providers
@lance@callrail

7. Marketing Technology Selection
• Do Your Research
• Make A Long List
• Engage The Long List
• Set Your Criteria
• Make The Long List Short
• Eval The Short List On Criteria
• Price Them Out
@lance@callrail

8. Marketing Technology Selection Tools
• Marketing Technology Evaluation Criteria Template
http://bit.ly/MarTechEval
• Marketing Technology Price Comparison
http://bit.ly/MarTechPrice
@lance@callrail

9. Marketing Service Provider Selection
• Do Your Research
• Create A Brief
• Make A List
• Engage The List
• Eval The Brief Responses
@lance@callrail

10. Marketing Service Provider Selection Tool
• Agency Brief
http://bit.ly/AgencyBrief
@lance@callrail

11. Summary
• Hiring A Vendor Is Like Buying A Car
• Research
• Create Criteria
• Eval on Criteria
• Ask The Most Important Question
• Be Methodical
• Trust Your Instincts
@lance@callrail

12. Resources
• http://www.slideshare.net/lanceweatherby/how-to-hire-a-digital-marketing-vendor
• http://www.callrail.com/blog/
• http://bit.ly/MarTechEval
• http://bit.ly/MarTechPrice
• http://bit.ly/AgencyBrief
• @callrail
• lance@callrail.com
@lance@callrail

13. To
learn
more
about
how
CallRail’s
self-­‐service
call
analytics
helps
data
driven
marketers
please
visit
www.callrail.com