LSA Bootcamp Portland: 9 Easy-To-Implement Tactics For Getting Customers from Facebook Advertising

LSA Bootcamp
- Portland -
9 Easy-To-Implement
Tactics For Getting
Customers from Facebook

Introduction
White Shark Media®
• 1,289 clients spending $41,044,585 / year in Google
AdWords & Bing Ads
• Inc. 5000 member in 2015: #724
• Google AdWords Premier SMB Partner (one of only 28)
• Bing Ads Elite SMB Partner
• Regular speakers at small business events
Andrew Lolk
• Co-Founder, VP of PPC overseeing 52 PPC managers
• Blogger on PPCHero.com, SearchEngineJournal.com
and White Shark Media, etc.
• Quoted in Forbes, SearchEngineLand.com and multiple
other publications
• Wife and mother-in-law are small business owners
(dentist)
- Win a New Website -
Enter your info at wsm.tips
#LSABootcamp

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Facebook Changes
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• First it was just a photo and text sharing
• Basic advertising capabilities
• Limited organic reach of Facebook Pages
• Upgraded advertising capabilities
• Further limited organic reach
• Full-scale Facebook pages
• An aim to serve SMBs better

9 Areas of Facebook Success
1. Make sure your Facebook Page is 100% updated
2. Tips for Sharing (Optimize for Engagement)
3. Use BufferApp to plan your sharing
4. Canva: Create great-looking artwork
5. Boost your highest potential content or posts
6. Run some basic “Like-Campaigns”
7. Conversion Tracking and Audience Pixels
8. Remarketing on Facebook
9. Facebook Ads with AdEspresso
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1) Facebook Page Tips
Professional Cover and Profile Picture
Basics: Phone Number, Correct address, Opening Hours,
Website, Location, Category, etc.
Customer Reviews: Get customers to post frequently
Activity: Updated posts, photos and page engagement
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2) Tips for Sharing: Engagement!
Share updates that are
less than 70 characters
long for best performance
(won’t be truncated)
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Share ultra short updates;
let the image or link do
the rest of the talking
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Always include an image
in your posts
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Follow up with comments fast,
accurately and friendly
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Want visitors?
- Share links
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Want Engagement?
- Use a photo

Ideas for updates to share:
• Industry Tips
• Updates to your business (
• Insights about news in your
industry (locksmith)
• Entertain & Educate
• Be respectful of people’s time
How one car-ride spawned more than 80
Facebook posts
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Let your personality show in
your updates
Personality = Relatable
People are on Facebook
Personality vs Freedom of
Speech
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2) Engagement is very important
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Don’t Lose Your Mind
But sweetie, how am I
supposed to publish new
posts, answer comments
and all this other FB stuff
while attending patients,
running marketing
campaigns, managing
all the other clinic areas
AND still
be tending to you?
- Quote: Marissa Lolk
#LSABootcamp

3) Use Buffer to Plan Your Sharing
Buffer is a scheduler for your
Social Media profiles.
Share two to five times a day.
Share as according to your
schedule to enable
comments.
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4) Canva: For All Us Non-Designers
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4) Canva: For All Us Non-Designers
All you need is:
• iPhone Quality Pictures
• A computer
• $10-$30 per month
• 30 minutes a week
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5) Ads “Light”: Boost Updates
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Pay For Your Update:
1. Seen by all your existing
“fans”
2. Seen by all existing fans,
and some of their friends
3. Seen by a specific target
audience you define

5) Ads “Light”: Boost Updates
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Promotional vs Engagement-driving

6) FB Ads: Like Campaigns
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Cheapest form of advertising:
“Like”-Campaigns
Allows you to reach more people —> Get more
likes —> Boosts become less expensive —>
More engagement —> More shares —> More
organic reach —> More likes and back we
go…

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Target Only Your Specific Audience
Engagement is very important
3 Steps to setting up a FB Like Campaign:

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7) Facebook Custom Pixel
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Starts getting tricky
Basically; Custom Pixel allows you to tag and
identify anyone who visits your site.
This enables important advertising possibilities:
1) Look-a-like audiences
2) Remarketing

8) Remarketing
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Probably the best thing since Google came up with
keyword-based advertising

8) Remarketing
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Wait for at least 500 people in your audience tag
Use Canva for the ads
Update every two weeks
Bonus: Got more visitors? Create ads for your top
categories

9) Facebook Advertising
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Don’t Mistake Facebook for Google AdWords
Every ad doesn’t have to result in a conversion
Facebook Ads
• Awareness in your local community

9) Facebook Advertising
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Running Ads on Facebook is about testing audiences
• Demographics: Age, Gender, Interests, etc.
• Creative: headline, image, URL, link, etc.

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Remember:
• Start small, don’t get overwhelmed
• $5 per day is enough to “try it out”
• Invest more as you become comfortable
• Try different segments and audiences
• Don’t let Google spoil you into not running FB Ads

Planning Agenda
Enter to win at
wsm.tips

Questions
#LSABootcamp

LSA Bootcamp Portland: 9 Easy-To-Implement Tactics For Getting Customers from Facebook Advertising

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LSA Bootcamp Portland: 9 Easy-To-Implement Tactics For Getting Customers from Facebook Advertising