LSA|14: The Ins and Outs of Starting Your Own Digital Agency
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While at LSA|14, industry veterans from Search Influence, The Search Agency and Beyond Private Label talk about the process, products, support and training you will need when starting a digital agency.
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LSA|14: The Ins and Outs of Starting Your Own Digital Agency
- 1. AdMax Local Scalable Local Search Marketing Ben Gibson, Global Managing Director, AdMax Local
- 2. Mission: Grow Our Partners’ Businesses Efficiently 2Proprietar y and Confidential • Leading Independent Integrated Search Marketing Firm – Largest Independent U.S. Search Marketing Agency – Deloitte’s #83 fastest growing company in North America – Privately held – 100% focused on client results • Founded in 2002 by experts in search marketing and technology – Focused on using data to drive better decisions and optimization • 2013: 200 Employees, 9 Offices, 4 Continents
- 3. AdMax Local – Automated Google AdWords AdMax Local automates the sales and management of Google AdWords; allowing Resellers to profitably operate while delivering ROI to local businesses. 3Proprietar y and Confidential
- 4. AdMax Local – Simplified SEM 4Proprietar y and Confidential Add Merchant name and contact AdMax Local takes a complicated, manual, process that needs to be completed by a Search expert, and turns it into an uncomplicated, automated process that staff with no understanding of Google AdWords can execute in 3 steps. Confirm budget, campaigns deploy in 5 minutes. Select the Merchant’s products or services, and the locations they serve. 1 2 3
- 5. AdMax Local – Serving all tiers • AdMax Local base system manages clients in the $50 to $1,000 per month space • Customization tools in AdMax Local allow partners to provide a higher service level for the $1k to $5k tier • AdMax Local Premium service completes this for the upper tier, providing a fully TSA-managed solution • TSA’s AdMax Local system and service makes it profitable to service budgets from as low as $50/mth to over $5k/mth. 5 5Proprietar y and Confidential >$5,000 (AdMax Local Premium) $1,000 - $5,000 (AdMax Local Customized) <$1,000 (AdMax Local)
- 11. We help customers successfully market online.
- 12. ABOUT SEARCH INFLUENCE Helping customers successfully market online since 2006. Search Influence • 65+ in-house employees • 40+ contract writers • Powering 20+ Digital Agencies • Google AdWords & Analytics Certified Partner Reputation • 2011 Inc. 500 honoree • 2013 Inc. Hire Power Award Winner • Recognized leader in search and social for local business • Over a decade in online media! Confiden(al,!Property!of!Search!Influence,!LLC!©!2014!
- 13. WILL SCOTTABOUT ME @searchinfluence • First!website!online!in!1994! • Deployed!over!2,500!customized!web!sites!in!18! months!(with!a!produc(on!staff!of!12).! • Former!Vice!President!of!YPsolu(ons!(now!Local! MaQers)! • Online!Directory!vendor!to!20!independent! Yellow!Pages! • Deployed!over!300!online!yellow!pages!a!year! with!print!“look!and!feel”! • Part!of!team!which!took!Sprint!BestRedYP!from! zero!to!1,000,000!monthly!visitors!in!18!months! • Uniquely!qualified!to!help!improve!media! companies’ online!products!
- 14. WHAT WE DO @searchinfluence Confiden(al,!Property!of!Search!Influence,!LLC!©!2014!
- 15. • Local and National SEO • Social Media Marketing • Comprehensive SEO • Including Site Audits • Content Marketing • Online Advertising @searchinfluence CURRENTLY OFFERING
- 16. OPPORTUNITY
- 17. EXECUTION
- 18. BUT WHAT ABOUT SEARCH? BARNACLE SEO, FTW!
- 22. HELLO, HELLO, HELLO. IS THERE ANYBODY OUT THERE? STUPID GOOGLE+ TRICKS
- 24. HOW WE SERVE YOU @searchinfluence Confiden(al,!Property!of!Search!Influence,!LLC!©!2014!
- 25. • Sales training • Live training • Webinar • Best in class account management • Expert fulfillment • Solution evolution • Scalability • Market analysis • Strategy / executive planning @searchinfluence PARTNER SUPPORT
- 26. Recent and Upcoming • Google+ Authorship and Publisher • Directories and Data Feeds • Making the Most of Google+ for Local Businesses • Geo-Modified Keywords and their Impact on Local Rankings • Local Claiming vs. Local Presence @searchinfluence WEBINAR SCHEDULE
- 31. PAY NO ATTENTION TO THE MAN BEHIND THE CURTAIN. OUR PARTNERS’ SUCCESS
- 32. @searchinfluence NATIONAL MEDIA PARTNER 0! 1000000! 2000000! 3000000! 4000000! 2010! 2011! 2012! 2013! 2014! Revenue& Total!Sales! Projected!Revenue!
- 33. @searchinfluence WHAT WERE THEY SELLING? 0! 50! 100! 150! 200! 250! 300! 350! 400! 2010! 2011! 2012! 2013! 2014! SEO! Social!Media! Content!
- 34. @searchinfluence NO, REALLY? 0! 50! 100! 150! 200! 250! 300! 2010! 2011! 2012! 2013! 2014! Lis(ngs! Keyword!Package! Comprehensive!SEO! Audit! Blogging! White!Papers! Social!Presence! Facebook!Mgmt! Linkedin!Mgmt! TwiQer!Mgmt!
- 37. LOCAL SEO GREEN RESTAURANT SUPPLY @searchinfluence About Green Safe Products • Eco-friendly product company is a supplier of green products. SEO Package • 5 Keyword, 1 Location • Started February 2013 “37% increase in sales over the last year since they started”
- 38. LOCAL SEO LOCAL HOME BUILDER @searchinfluence About McNaughton Home • Home builder in Harrisburg, PA and the surrounding areas SEO Package • 5 Keyword, 1 Location • Started November 2013 “Sold a $350k home within the first 2 months!”
- 39. If you don t like change, you re going to like irrelevance even less. -David F. Jakielo
- 40. @searchinfluence