1. 4Local, Social and Mobile Marketing Solutions

2. The Holidays Can Make Or
Break Your Year
19.4%
of Retail Sales Are During the Holidays
4Local, Social and Mobile Marketing Solutions

3. In Some Verticals It’s 40% !!
Annual Revenue
Holidays (30 days)
The other 330 days
Revenue Per Day
Holidays (30 days)
The other 330 days
4Local, Social and Mobile Marketing Solutions

4. Luckily You Are Not Too Late…
If You Act Now
“Nothing makes a
person more
productive than the
last minute.”
- Unknown
4Local, Social and Mobile Marketing Solutions

5. Marketing is More Effective Than
Advertising
Marketing
Advertising
4Local, Social and Mobile Marketing Solutions

6. Local Marketing Is Effective
4Local, Social and Mobile Marketing Solutions

7. Marketing
vs.
Advertising
Long Term
Short Term
Cost-Effective
Expensive
Grows in Value Over Time
Proportional to What You Pay
Engages Customers
Interrupts Customers
Awareness and Loyalty
Only Awareness
In this case, “Short Term” is helpful
4Local, Social and Mobile Marketing Solutions

8. The Best Approach With Limited Time Is …
A mix of quick hit marketing wins:
Online local directories, email marketing, word of
mouth and social media
&
a little advertising:
Ads within newspapers and phonebooks,
PPC campaigns and local radio advertisements
4Local, Social and Mobile Marketing Solutions

9. Start With Search: During the Holidays
Local Search Explodes With Activity
• New tourists visiting
• People buying goods and dining out in an
unfamiliar city
• People looking for places to eat, drink or be
merry
4Local, Social and Mobile Marketing Solutions

10. Quick Hit Marketing Win #1: Clean Up
Your Presence Online
Directory Profiles Missing Basic Brand Information
43%
Wrong Address
37%
Wrong Name
Go To a
Competitor
0.0%
15.1%
10.0%
Missing / Wrong Address
20.0%
30.0%
Missing / Wrong Name
40.0%
50.0%
Customers Who Would
Look for Another Merchant
50% of Local Searches Are On Directories and Mobile Apps
4Local, Social and Mobile Marketing Solutions

11. Run a Free Report
at
http://localvox.com/free-report/
See If Your Business Is
Listed
Go Now Before You Lose
More Business
4Local, Social and Mobile Marketing Solutions

12. Quick Hit Marketing Win #2: Claim
Your Google+ Local Page
Google+ Local is on 83% of local searches
4Local, Social and Mobile Marketing Solutions

13. It’s Your Brand – Make It Sing On Google +
• Good
categories for
search
• Photos
• Description
• Updates
• Reviews
• Events
4Local, Social and Mobile Marketing Solutions

14. The Google+ Local Claiming Process
• If you are lucky…
 You will get a verification phone
call during claiming  Instant
Verification
• Otherwise
 They will mail you a postcard
with your pin  2-3 weeks
4Local, Social and Mobile Marketing Solutions

15. Google+ Local is So Important …
4Local, Social and Mobile Marketing Solutions

16. What About?
Only 2% of Local Businesses Think Pay Per Click is
Effective!!!
Adwords may work for some businesses, but for
most it is too expensive and drives too little value:
• You are competing with bigger organizations
for search terms
• There is not enough volume to optimize well
• Your website doesn’t convert well enough
• Your mobile experience doesn’t convert
4Local, Social and Mobile Marketing Solutions

17. Quick Hit Marketing Win #3:
Improve Your Social Reputation
• What to do right now?
Respond to every negative
review
Respond to every positive
review and thank them
Build a plan for encouraging
positive reviews in-store
• Why do this today?
4Local, Social and Mobile Marketing Solutions

18. 79% of consumers trust online
reviews as much as personal
recommendations
4Local, Social and Mobile Marketing Solutions

19. 4Local, Social and Mobile Marketing Solutions

20. 4Local, Social and Mobile Marketing Solutions

21. 4Local, Social and Mobile Marketing Solutions

22. 4Local, Social and Mobile Marketing Solutions

23. Use Social Inbox To Monitor Social
Media + Reviews
4Local, Social and Mobile Marketing Solutions

24. The Social Inbox Is Awesome And
Saves You Time!
• LocalVox’s Social Inbox was named one of 25
awesome social media tools you should be
using (socialmediatoday.com – 11/3/13)
4Local, Social and Mobile Marketing Solutions

25. Quick Hit Marketing Win #4: Publish Your
Events and Sales Everywhere Local
News
Events
News
Deals
Social
Media
Review
Sites*
Email
Email is still the most effective marketing
channel, generating $38 for every $1 spent
4Local, Social and Mobile Marketing Solutions

26. With an Integrated Marketing
Platform, Publishing Your Posts
Everywhere Is As Easy As Pressing a
Button
4Local, Social and Mobile Marketing Solutions

27. Quick Hit Marketing Win #5:
Facebook Advertising
• Target by
demographic
• By location
• A small spend
goes a long way
to get followers
(spend $50-200)
4Local, Social and Mobile Marketing Solutions

28. Quick Hit Marketing Win #6: Mobile
Deal Targeting
Now you can attract your most likely customers as they walk, drive or ride
past your local business. MobileCast delivers targeted offers to their
mobile phones, iPads and other devices in their mobile apps
•
Mobilecast is 100% opt-in,
privacy-friendly ads that run on
mobile apps
•
People opt in to hear from brands
and organizations they like
without leaving the app they’re on
•
You only pay for verified signups never for wasted clicks or
impressions
4Local, Social and Mobile Marketing Solutions

29. Get Your Marketing in Order
• Convert 1-time
customers into
lifelong
relationships
Social media
Email
Review sites
• Leverage your busy
season to create
2014 success!
4Local, Social and Mobile Marketing Solutions

30. And Now That You Are Going to Be So
Busy During the Holidays …
4Local, Social and Mobile Marketing Solutions

31. Holiday Marketing Recap
 Incorporate a mix of marketing & advertising
 Claim your Google + profile
 Use multiple mediums and outlets to spread
your message
4Local, Social and Mobile Marketing Solutions

32. •
•
•
•
• Social Media Listening
• Facebook, Twitter &
LinkedIn posting
• Review Monitoring
Google+Local
Local Directories
Organic Search
Website Optimization
• Mobile Websites
• Mobile Deal
Targeting
• Mobile Search
Integrated
Local
Marketing
• Deal Publishing
• Syndication
• Performance
Tracking
• Content Publishing
• Publisher syndication
• Engagement Tracking
• Website SEO
• Link Building
• Content Updates
• Newsletter Publishing
• Social CRM
• List Building
4Local, Social and Mobile Marketing Solutions

33. Your Marketing
Before the Holidays
Your Marketing in
the New Year
4Local, Social and Mobile Marketing Solutions

34. 4Local, Social and Mobile Marketing Solutions

35. 4Local, Social and Mobile Marketing Solutions