Make the most of YouTube and LinkedIn with our step-by-step guide to getting started

2. An overview of the social media landscape

3. YouTube facts
YouTube is the world’s second largest search engine after Google
More than 1 billion unique users visit YouTube each month
Over 6 billion hours of video are watched each month on YouTube—that's
almost an hour for every person on Earth, and 50% more than last year
According to Nielsen, YouTube reaches more adults aged 18-34 than any
cable network (US)
Millions of subscriptions happen each day, and the number of people
subscribing has more than doubled since last year
http://www.youtube.com/yt/press/statistics.html

4. Visit the YouTube website in
order to get started. Before
you start an account,
understand a few things:
• In creating a YouTube account, you are also creating a Gmail account.
This will appear as [YouTube username]@gmail.com.
• In creating a YouTube account, you are also creating a Google+
account. Google+ is Google's social network, similar to Facebook. You
will be able to adjust your setting in the Google+ tab at the top of your
browser when you log in to YouTube or Gmail. If you do not want a
Google+ account, you can delete it while still keeping your YouTube
account.
• What you do on YouTube is separate from what you do on Google's
various sister sites. If you do something on YouTube, it will not be
visible on Google+, for example.
Profile setup

5. • Click on the "Sign in"
button in the upper-right
corner of the home page.
Profile setup
• Click on the “Create an
account” button in the
upper-right corner of the
page.
• If you already have a
Gmail account, you
should have a YouTube
account. Use your Gmail
username and password
to log into YouTube.

6. • Fill out the requisite information.
Fill out your e-mail address, user
name, date of birth, gender and
click “I Accept”.
Profile setup
• Supply a phone number for
verification that you are not a
machine, if prompted. To cut
down on fake accounts or
accounts managed by bots,
Google sometimes will ask for
verification.

7. Profile setup
• Type in the verification
code, if necessary.
• Decorate your YouTube
page. On your profile
page, you can add a main
picture and your own
background, among other
things. Try to express
yourself.
http://www.wikihow.com/Make-a-YouTube-Account

8. YouTube profile setup video tutorial

9. Don’t worry about going ‘viral’ just create good quality, authentic
content
Video is a new but essential format for your storytelling. Embrace it
and start communicating – with over 800 million people worldwide on
YouTube it's a global living room like no other. People are looking for
you every day. What will you show them?!
Did you know you can edit your videos on YouTube and also select a
music track. YouTube makes creating video easy. All you need is some
footage to get started.
Apply for the YouTube non-profit program to unlock additional
features on your YouTube Channel -
http://www.youtube.com/nonprofits
Learn how your charity can use these benefits and make the most of
YouTube by downloading the Playbook for Good and
joining the YouTube Charities Google Group to receive their monthly
newsletter.
YouTube top tips

10. Charities doing it right on YouTube
British Heart Foundation’s channel is branded and customised to reflect
their brand on other social media platforms. This helps give them a
constant look and message across all platforms
Most interestingly they have a ‘Donate’ button at the top of their profile.
This indicates they joined the YouTube non-profits program which allows
charities to unlock extra features on their YouTube Channels -
http://www.youtube.com/nonprofits

11. Charities doing it right on YouTube
The Beat Bullying Group have added both a profile image and banner. This
gives their YouTube channel a look of professionalism.
They have also added links to their banner indicating which other social
media platforms they are on. This can be a good way drive people to Like
and Follow you on other social platforms.

12. LinkedIn facts
LinkedIn has over 175 million members worldwide.
LinkedIn operates the world’s largest professional network on the
Internet with more than 225 million members in over 200
countries and territories.
Today LinkedIn gains 1 million new users every 12 days, or 2 new
users every second.
Over 1 million groups have been set up on LinkedIn
Professionals are signing up to join LinkedIn at a rate of more
than two new members per second.
There are over 30 million students and recent college graduates
on LinkedIn. They are LinkedIn's fastest-growing demographic.

13. 1. Go to
http://www.linkedin.com/companies
and click on Add a Company
2. Enter the company name and
your official email id. Bear in mind
that your email address should
have your company name (or at
least a part of it) as its domain.
LinkedIn company profile setup

14. 3. This will create a company page on LinkedIn. The individual profile
owner who has created the company page should be able to see the Edit
Page section on the top right of the company page. To be able to make
status updates via your company page, you will have to click on Edit Page
and assign admins for the company page.
4. It is recommended to have designated admins for your company page.
When you click Edit Page, you will have an option of filling in details like –
company size, company website, company description, company location
and other details. If you do not designate admins for your company page,
anyone who is an employee of the company (LinkedIn recognises this by
their official email address ) can edit the information on your page.
LinkedIn company profile setup

15. 5. Next, head to the Products & Services tab on the top, just below the
company page name, right next to the Home tab. There’s an edit
option there as well. The admin can add the company's services/
products on this tab.
6. Finally, the Careers tab located to the left of the products and
services tab allows you to post a job as a page admin and showcase
your company culture.
If you follow the above six steps, you will have an optimised LinkedIn
company page which will be indexed by Google and the other search
engines. A preview of your completed company page is not available.
When you publish the page, it is live on LinkedIn
LinkedIn company profile setup

16. LinkedIn company profile setup video tutorial

17. LinkedIn company page top tips
Write a compelling summary
Add products and services
Make sure your most important product is listed first
Capture attention with a fantastic cover image
Ask your employees to connect with your page
Ask for product and service reviews
Publish some company updates to make your Page look useful
Promote your LinkedIn Company Page
Use featured updates to highlight important content
Use targeted updates to promote more effectively

18. Charities doing it right on LinkedIn
Age UK have filled out their profile so that it looks professional and
complete. They have done this by adding a banner image to their profile
as well as listing their products and services.
Most importantly they are publishing company updates which allow
them to share information with the 2,575 people who follow their
company on LinkedIn.

19. Charities doing it right on LinkedIn
Oxfam have a full profile with a striking visual and useful information -
adding a banner image to their profile as well as listing their products and
services.
Most importantly they are publishing company updates which allow them
to share information with the 24,863 people who follow their company on
LinkedIn

20. You are now ready to create and share videos and network with
other businesses.
See Social Media toolkit Part I for Twitter and Facebook guides.
What would you like to see in Part III? Post your ideas on
Locality's Facebook page.