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Are you placeable?
- 1. Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
Are you placeable?
- 2. 2 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
Bad data is having a profoundly
negative impact on location-based
advertising and on the consumer
experience
- 3. 3 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
● 43% of business listings online are wrong*
● 14% are of business listings are missing*
● There is $10B in lost sales due to inaccurate or missing
location information online*
*Sources: Yext, Dec 2012; Google Oct 2012; LSA, June 2011; Yext, Sterling-Shotland, Dec 2012
- 4. 4 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
● Advertiser location data is “dirty”
● Dirty data prevents millions of dollars worth of digital
marketing initiatives from being successful
● Garbage data put into the system results in garbage coming
out of the system
- 5. 5 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
Placeable data improves advertising
results and the local brand experience
- 6. 6 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
● ACCESSIBLE
— Internal data from across the organization
— External content
— Comprehensiveness
● ACCURATE
— Consolidation and normalization
— Current and relevant
— Consistency
— Authoritative
● USABLE
— Exportable
— Transferrable
— Useful
Placeable data
- 7. 7 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
● Data aggregators and directory listing managers share
successful results with placeable data
● Media technology vendors realize their full potential with
placeable data
Placeable data
- 8. 8 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
- 9. 9 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
● The most comprehensive information
● The most current location information
● Accurate, accessible and usable data
PLACEABLE ADVERTISERS
- 10. 10 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
● Better data optimization across directories
● Better SEO performance of their local pages
● Fewer mapping errors and a better user experience
PLACEABLE ADVERTISERS
- 11. 11 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY
ARE YOU
PLACEABE?
