SlideShare a Scribd company logo
1 of 58
Website Formulas
of the Conversion Scientist™
         Brian Massey
    Conversion Sciences, LLC
        Tweet Something
          @bmassey
What You Will Learn
18 concepts that will shake the very foundations
of your idea of a website

18 ways to make your website more successful

18 ways to piss off your competitors
Founder of Conversion Sciences
Consultant
National Speaker
Author Your Customer Creation Equation
Labwear Fashion Model


       @bmassey
Don’t Think. Know.
                  Training
     Conversion Catalyst Consulting
     PPC Landing Page Optimization
           Video that Converts
                 Analytics
             Visitor Personas
Feared by Competitors Across the Internet
                @bmassey
@bmassey
http://www.sxc.hu/profile/silegl69
Boosted Sales by 30%
http://www.flickr.com/photos/proimos/
http://www.sxc.hu/profile/TWS
Now through a single, unified user interface,
design, order, provision and control cloud
services with the ability to modify decisions as
  needed to ensure the satisfaction of your IT
  goals. This is the new IT.
www.MyConversionLab.com
Webinar Offer
 LogMyCalls Free Trial
   •   LogMyCalls.com/30-day-trial
   •   Coupon Code: DAMGOOD
   •   Call (866) 811-8880
http://www.flickr.com/photos/marksetchell/
http://www.sxc.hu/profile/Gastonmag
http://www.sxc.hu/profile/gravityx9
http://www.sxc.hu/profile/Marzie
http://www.sxc.hu/profile/Marzie
50% Off US Dollar Bills from the
   Leader in Dollar Resales
50% Off US Dollar Bills from the
   Leader in Dollar Resales

Enter Your Credit Card Number

Your Name

Your Address

Your Security Code

The Expiration Date
http://www.flickr.com/photos/ironrodart/4265327611/sizes/o/in/photostream/
Shipping and handling costs were too
   high.




Forrester Research, May 2010, Understanding Shopping Cart Abandonment
The shopper wasn’t ready to
   purchase the product




Forrester Research, May 2010, Understanding Shopping Cart Abandonment
The shopper wanted to compare
   prices on other sites.




Forrester Research, May 2010, Understanding Shopping Cart Abandonment
Product price was higher than the
   shopper was willing to pay.




Forrester Research, May 2010, Understanding Shopping Cart Abandonment
The shopper just wanted to save
   products in his cart for later
   consideration.




Forrester Research, May 2010, Understanding Shopping Cart Abandonment
Reply to All
http://www.sxc.hu/profile/mokra
Learn how to apply
• Your Conversion Lab
• Marketing Batteries
• Visitor Tripwires
• Blogs that Erupt
• Backwards Landing Pages
• Checkout Cholesterol
• Social Homing Beacons




www.CustomerCreationEquation.com
Webinar Offer                        Learn how to apply
                                     • Your Conversion Lab
 LogMyCalls Free Trial              • Marketing Batteries
   •   LogMyCalls.com/30-day-trial   • Visitor Tripwires
   •   Coupon Code: DAMGOOD          • Blogs that Erupt
   •   Call (866) 811-8880           • Backwards Landing Pages
                                     • Checkout Cholesterol
                                     • Social Homing Beacons
Next Webinar
                                                                     Learn how to apply
  Thursday, Nov. 1, 2 PM EDT           • Your Conversion Lab
  Content Marketing: Keys to Becoming a•Brand Journalist
                                           Marketing Batteries
           •                                                     • SEO – Tripwires
               Google says that content marketing is now the key toVisitorWhy?
           •                                                     • John that Erupt
               Great examples of content marketing, from Spafax toBlogsDeere, Michelin, Lexus, etc.
           •                                                     •
               How to get more from the traffic from your content Backwards Landing Pages
           •   How to turn your expertise into content           • Checkout Cholesterol
           •   How do you get started down the trail to effective•content Homing Beacons
                                                                    Social
           •   Sign up LogMyCalls.com/webinar

Dan Levy, Editor, Sparksheet
                             Dan Levy is the editor of Sparksheet, the award winning multiplatform magazine
                             published by content marketing agency Spafax. Sparksheet is also an AdAge 150 blog.
                             A native Montrealer, Dan has worked as a political reporter in Washington, as a writing
                             coach in Boston and as a research assistant at Harvard.

                             Dan holds a master’s degree in journalism from Boston University and a BA in
                             Humanistic Studies from McGill University.

                             You can follow Dan on Twitter at #danjl, on his personal blog at danjlevy.com and, of
                             course, on Sparksheet.com.

More Related Content

What's hot

Influencers identification, influencers Marketing with eCairn new features
Influencers identification, influencers Marketing with eCairn new featuresInfluencers identification, influencers Marketing with eCairn new features
Influencers identification, influencers Marketing with eCairn new features
Tojuma consulting
 

What's hot (15)

Make digital work for you
Make digital work for youMake digital work for you
Make digital work for you
 
Make Your Website Working Harder For You
Make Your Website Working Harder For YouMake Your Website Working Harder For You
Make Your Website Working Harder For You
 
Web Analytics Course
Web Analytics Course Web Analytics Course
Web Analytics Course
 
Managing your Reputation via Search Engines and Social Media - Kent Lewis
Managing your Reputation via Search Engines and Social Media - Kent LewisManaging your Reputation via Search Engines and Social Media - Kent Lewis
Managing your Reputation via Search Engines and Social Media - Kent Lewis
 
Content Curation: The Missing Link of B2B Content Marketing - Pawan Deschpande
Content Curation: The Missing Link of B2B Content Marketing - Pawan DeschpandeContent Curation: The Missing Link of B2B Content Marketing - Pawan Deschpande
Content Curation: The Missing Link of B2B Content Marketing - Pawan Deschpande
 
Digital Marketing For Startups
Digital Marketing For StartupsDigital Marketing For Startups
Digital Marketing For Startups
 
Influencers identification, influencers Marketing with eCairn new features
Influencers identification, influencers Marketing with eCairn new featuresInfluencers identification, influencers Marketing with eCairn new features
Influencers identification, influencers Marketing with eCairn new features
 
Digital Marketing trends 2011
Digital Marketing trends 2011Digital Marketing trends 2011
Digital Marketing trends 2011
 
How Cookie Based Web Ads Harm a Publisher's Business
How Cookie Based Web Ads Harm a Publisher's BusinessHow Cookie Based Web Ads Harm a Publisher's Business
How Cookie Based Web Ads Harm a Publisher's Business
 
5 Conversion Rate Hacks That Yield Massive 3-5x Conversion Rate Improvements ...
5 Conversion Rate Hacks That Yield Massive 3-5x Conversion Rate Improvements ...5 Conversion Rate Hacks That Yield Massive 3-5x Conversion Rate Improvements ...
5 Conversion Rate Hacks That Yield Massive 3-5x Conversion Rate Improvements ...
 
When Marketing Becomes Digital - etourism forum
When Marketing Becomes Digital - etourism forumWhen Marketing Becomes Digital - etourism forum
When Marketing Becomes Digital - etourism forum
 
DF2UFL 2012: Forming the Perfect Union - Mobile, Social, Email, Local
DF2UFL 2012: Forming the Perfect Union - Mobile, Social, Email, LocalDF2UFL 2012: Forming the Perfect Union - Mobile, Social, Email, Local
DF2UFL 2012: Forming the Perfect Union - Mobile, Social, Email, Local
 
The Science of Marketing
The Science of MarketingThe Science of Marketing
The Science of Marketing
 
Pubcon New Orleans: Best Tactics in Landing Page Optimization
Pubcon New Orleans: Best Tactics in Landing Page OptimizationPubcon New Orleans: Best Tactics in Landing Page Optimization
Pubcon New Orleans: Best Tactics in Landing Page Optimization
 
Geekaboo presentation 2013 - Brett Napoli
Geekaboo presentation 2013 - Brett NapoliGeekaboo presentation 2013 - Brett Napoli
Geekaboo presentation 2013 - Brett Napoli
 

Similar to Webinar - Unexpected Website Performance Formulas of the Conversion Scientist

Marketing march2014
Marketing march2014Marketing march2014
Marketing march2014
devansroc
 
2010 10-19 masters of business online - pdf
2010 10-19 masters of business online - pdf2010 10-19 masters of business online - pdf
2010 10-19 masters of business online - pdf
HubSpot
 
Creating your unique personal brand 1.23.13 for schaumburg public library tn
Creating your unique personal brand 1.23.13  for schaumburg public library tnCreating your unique personal brand 1.23.13  for schaumburg public library tn
Creating your unique personal brand 1.23.13 for schaumburg public library tn
Toby Nathan
 
Rethinking Marketing: Inbound Marketing to Grow Your Business
Rethinking Marketing: Inbound Marketing to Grow Your BusinessRethinking Marketing: Inbound Marketing to Grow Your Business
Rethinking Marketing: Inbound Marketing to Grow Your Business
HubSpot
 

Similar to Webinar - Unexpected Website Performance Formulas of the Conversion Scientist (20)

Socia Media for Small Business_B2B_LHH
Socia Media for Small Business_B2B_LHHSocia Media for Small Business_B2B_LHH
Socia Media for Small Business_B2B_LHH
 
Blogging 101 for small medium business success
Blogging  101 for small medium business successBlogging  101 for small medium business success
Blogging 101 for small medium business success
 
From Prospect to Evangelist: Optimizing Relationships with Social Media
From Prospect to Evangelist: Optimizing Relationships with Social MediaFrom Prospect to Evangelist: Optimizing Relationships with Social Media
From Prospect to Evangelist: Optimizing Relationships with Social Media
 
Optimizing Your Site for Maximum Lead Flow
Optimizing Your Site for Maximum Lead FlowOptimizing Your Site for Maximum Lead Flow
Optimizing Your Site for Maximum Lead Flow
 
Winning the Online Marketing Game Through Content Optimization 2013
Winning the Online Marketing Game Through Content Optimization 2013Winning the Online Marketing Game Through Content Optimization 2013
Winning the Online Marketing Game Through Content Optimization 2013
 
Multichannel Marketing For Retailing
Multichannel Marketing For RetailingMultichannel Marketing For Retailing
Multichannel Marketing For Retailing
 
Meeting of the Minds 2010
Meeting of the Minds 2010Meeting of the Minds 2010
Meeting of the Minds 2010
 
Marketing march2014
Marketing march2014Marketing march2014
Marketing march2014
 
2010 10-19 masters of business online - pdf
2010 10-19 masters of business online - pdf2010 10-19 masters of business online - pdf
2010 10-19 masters of business online - pdf
 
Daily deal builder presents driving targeted, quality traffic to your websit...
Daily deal builder presents  driving targeted, quality traffic to your websit...Daily deal builder presents  driving targeted, quality traffic to your websit...
Daily deal builder presents driving targeted, quality traffic to your websit...
 
Triple Play Marketing Mojo
Triple Play Marketing MojoTriple Play Marketing Mojo
Triple Play Marketing Mojo
 
Creating your unique personal brand 1.23.13 for schaumburg public library tn
Creating your unique personal brand 1.23.13  for schaumburg public library tnCreating your unique personal brand 1.23.13  for schaumburg public library tn
Creating your unique personal brand 1.23.13 for schaumburg public library tn
 
Ux of search workshop isite design_feb2012
Ux of search workshop isite design_feb2012Ux of search workshop isite design_feb2012
Ux of search workshop isite design_feb2012
 
Effective E-Commerce Strategies
Effective E-Commerce StrategiesEffective E-Commerce Strategies
Effective E-Commerce Strategies
 
Internet Marketing 101: Search Marketing Basics
Internet Marketing 101: Search Marketing BasicsInternet Marketing 101: Search Marketing Basics
Internet Marketing 101: Search Marketing Basics
 
How to Develop a Successful Online Marketing Strategy
How to Develop a Successful Online Marketing StrategyHow to Develop a Successful Online Marketing Strategy
How to Develop a Successful Online Marketing Strategy
 
How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility
How to Leverage Blogs (Yours & Others) to Increase Your Search Engine VisibilityHow to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility
How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility
 
Slay your competitors on social media m
Slay your competitors on social media mSlay your competitors on social media m
Slay your competitors on social media m
 
Rethinking Marketing: Inbound Marketing to Grow Your Business
Rethinking Marketing: Inbound Marketing to Grow Your BusinessRethinking Marketing: Inbound Marketing to Grow Your Business
Rethinking Marketing: Inbound Marketing to Grow Your Business
 
John Foley Jr presents @ The Global Channel Partners Summit 2013
John Foley Jr presents @ The Global Channel Partners Summit 2013John Foley Jr presents @ The Global Channel Partners Summit 2013
John Foley Jr presents @ The Global Channel Partners Summit 2013
 

More from Ivanti

More from Ivanti (16)

5 Ways to Improve Conversion Rates with Call Tracking
5 Ways to Improve Conversion Rates with Call Tracking 5 Ways to Improve Conversion Rates with Call Tracking
5 Ways to Improve Conversion Rates with Call Tracking
 
Search Engine Land/Digital Marketing Depot - The 11 Elements of a Converted Call
Search Engine Land/Digital Marketing Depot - The 11 Elements of a Converted CallSearch Engine Land/Digital Marketing Depot - The 11 Elements of a Converted Call
Search Engine Land/Digital Marketing Depot - The 11 Elements of a Converted Call
 
Direct Marketing News Webcast - The 17 Coolest Metrics We Extracted from Phon...
Direct Marketing News Webcast - The 17 Coolest Metrics We Extracted from Phon...Direct Marketing News Webcast - The 17 Coolest Metrics We Extracted from Phon...
Direct Marketing News Webcast - The 17 Coolest Metrics We Extracted from Phon...
 
10 Tips to Turn Your Average One-Time Website Visitor Into a Customers
10 Tips to Turn Your Average One-Time Website Visitor Into a Customers10 Tips to Turn Your Average One-Time Website Visitor Into a Customers
10 Tips to Turn Your Average One-Time Website Visitor Into a Customers
 
Secrets of Google Maps: The Race for Local Business GOLD
Secrets of Google Maps: The Race for Local Business GOLDSecrets of Google Maps: The Race for Local Business GOLD
Secrets of Google Maps: The Race for Local Business GOLD
 
You Business Lead Generation Handbook
You Business Lead Generation HandbookYou Business Lead Generation Handbook
You Business Lead Generation Handbook
 
2013 Guide: 4 Ways to Increase Reservations with (Affordable) Call Monitoring
2013 Guide: 4 Ways to Increase Reservations with (Affordable) Call Monitoring2013 Guide: 4 Ways to Increase Reservations with (Affordable) Call Monitoring
2013 Guide: 4 Ways to Increase Reservations with (Affordable) Call Monitoring
 
How To Grow Revenue Through Pay-Per-Click Marketing
How To Grow Revenue Through Pay-Per-Click MarketingHow To Grow Revenue Through Pay-Per-Click Marketing
How To Grow Revenue Through Pay-Per-Click Marketing
 
Online Marketing Summit (OMS) - The Myth of Mobile Metrics
Online Marketing Summit (OMS) - The Myth of Mobile MetricsOnline Marketing Summit (OMS) - The Myth of Mobile Metrics
Online Marketing Summit (OMS) - The Myth of Mobile Metrics
 
Webinar - Critical Keys to Mobile Landing Pages
Webinar  - Critical Keys to Mobile Landing PagesWebinar  - Critical Keys to Mobile Landing Pages
Webinar - Critical Keys to Mobile Landing Pages
 
Webinar - The Keys of Social Media Success
Webinar - The Keys of Social Media SuccessWebinar - The Keys of Social Media Success
Webinar - The Keys of Social Media Success
 
Webinar - 3 Lessons Your Business Can Learn From BIG Campaigns
Webinar - 3 Lessons Your Business Can Learn From BIG CampaignsWebinar - 3 Lessons Your Business Can Learn From BIG Campaigns
Webinar - 3 Lessons Your Business Can Learn From BIG Campaigns
 
Webinar - Powerful Strategies for #1 Google Rankings
Webinar - Powerful Strategies for #1 Google RankingsWebinar - Powerful Strategies for #1 Google Rankings
Webinar - Powerful Strategies for #1 Google Rankings
 
SES Toronto: Top Tips for Conversion Optimization
SES Toronto: Top Tips for Conversion OptimizationSES Toronto: Top Tips for Conversion Optimization
SES Toronto: Top Tips for Conversion Optimization
 
Webinar - Mobile Basics: SEO and PPC
Webinar - Mobile Basics: SEO and PPCWebinar - Mobile Basics: SEO and PPC
Webinar - Mobile Basics: SEO and PPC
 
SES New York - Driving Mobile Traffic: SEO &PPC
SES New York - Driving Mobile Traffic: SEO &PPCSES New York - Driving Mobile Traffic: SEO &PPC
SES New York - Driving Mobile Traffic: SEO &PPC
 

Recently uploaded

Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 

Recently uploaded (20)

Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 

Webinar - Unexpected Website Performance Formulas of the Conversion Scientist

  • 1. Website Formulas of the Conversion Scientist™ Brian Massey Conversion Sciences, LLC Tweet Something @bmassey
  • 2.
  • 3. What You Will Learn 18 concepts that will shake the very foundations of your idea of a website 18 ways to make your website more successful 18 ways to piss off your competitors
  • 4. Founder of Conversion Sciences Consultant National Speaker Author Your Customer Creation Equation Labwear Fashion Model @bmassey
  • 5. Don’t Think. Know. Training Conversion Catalyst Consulting PPC Landing Page Optimization Video that Converts Analytics Visitor Personas Feared by Competitors Across the Internet @bmassey
  • 7.
  • 9.
  • 13. Now through a single, unified user interface, design, order, provision and control cloud services with the ability to modify decisions as needed to ensure the satisfaction of your IT goals. This is the new IT.
  • 14.
  • 16. Webinar Offer  LogMyCalls Free Trial • LogMyCalls.com/30-day-trial • Coupon Code: DAMGOOD • Call (866) 811-8880
  • 17.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 31.
  • 33.
  • 36.
  • 37.
  • 38.
  • 39. 50% Off US Dollar Bills from the Leader in Dollar Resales
  • 40. 50% Off US Dollar Bills from the Leader in Dollar Resales Enter Your Credit Card Number Your Name Your Address Your Security Code The Expiration Date
  • 41.
  • 42.
  • 43.
  • 44.
  • 46.
  • 47. Shipping and handling costs were too high. Forrester Research, May 2010, Understanding Shopping Cart Abandonment
  • 48. The shopper wasn’t ready to purchase the product Forrester Research, May 2010, Understanding Shopping Cart Abandonment
  • 49. The shopper wanted to compare prices on other sites. Forrester Research, May 2010, Understanding Shopping Cart Abandonment
  • 50. Product price was higher than the shopper was willing to pay. Forrester Research, May 2010, Understanding Shopping Cart Abandonment
  • 51. The shopper just wanted to save products in his cart for later consideration. Forrester Research, May 2010, Understanding Shopping Cart Abandonment
  • 52.
  • 54.
  • 56. Learn how to apply • Your Conversion Lab • Marketing Batteries • Visitor Tripwires • Blogs that Erupt • Backwards Landing Pages • Checkout Cholesterol • Social Homing Beacons www.CustomerCreationEquation.com
  • 57. Webinar Offer Learn how to apply • Your Conversion Lab  LogMyCalls Free Trial • Marketing Batteries • LogMyCalls.com/30-day-trial • Visitor Tripwires • Coupon Code: DAMGOOD • Blogs that Erupt • Call (866) 811-8880 • Backwards Landing Pages • Checkout Cholesterol • Social Homing Beacons
  • 58. Next Webinar Learn how to apply  Thursday, Nov. 1, 2 PM EDT • Your Conversion Lab  Content Marketing: Keys to Becoming a•Brand Journalist Marketing Batteries • • SEO – Tripwires Google says that content marketing is now the key toVisitorWhy? • • John that Erupt Great examples of content marketing, from Spafax toBlogsDeere, Michelin, Lexus, etc. • • How to get more from the traffic from your content Backwards Landing Pages • How to turn your expertise into content • Checkout Cholesterol • How do you get started down the trail to effective•content Homing Beacons Social • Sign up LogMyCalls.com/webinar Dan Levy, Editor, Sparksheet Dan Levy is the editor of Sparksheet, the award winning multiplatform magazine published by content marketing agency Spafax. Sparksheet is also an AdAge 150 blog. A native Montrealer, Dan has worked as a political reporter in Washington, as a writing coach in Boston and as a research assistant at Harvard. Dan holds a master’s degree in journalism from Boston University and a BA in Humanistic Studies from McGill University. You can follow Dan on Twitter at #danjl, on his personal blog at danjlevy.com and, of course, on Sparksheet.com.

Editor's Notes

  1. 80% of this is customer-focusedDon’t hide your message
  2. https://whichtestwon.com/sap-landing-page-copy-test