The Conversion Scientist, Brian Massey, presented as part of the LogMyCalls marketing webinar series. This webinar teaches marketers how to increase their conversion rates.
Webinar - Unexpected Website Performance Formulas of the Conversion Scientist
1. Website Formulas
of the Conversion Scientist™
Brian Massey
Conversion Sciences, LLC
Tweet Something
@bmassey
2.
3. What You Will Learn
18 concepts that will shake the very foundations
of your idea of a website
18 ways to make your website more successful
18 ways to piss off your competitors
4. Founder of Conversion Sciences
Consultant
National Speaker
Author Your Customer Creation Equation
Labwear Fashion Model
@bmassey
5. Don’t Think. Know.
Training
Conversion Catalyst Consulting
PPC Landing Page Optimization
Video that Converts
Analytics
Visitor Personas
Feared by Competitors Across the Internet
@bmassey
13. Now through a single, unified user interface,
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47. Shipping and handling costs were too
high.
Forrester Research, May 2010, Understanding Shopping Cart Abandonment
48. The shopper wasn’t ready to
purchase the product
Forrester Research, May 2010, Understanding Shopping Cart Abandonment
49. The shopper wanted to compare
prices on other sites.
Forrester Research, May 2010, Understanding Shopping Cart Abandonment
50. Product price was higher than the
shopper was willing to pay.
Forrester Research, May 2010, Understanding Shopping Cart Abandonment
51. The shopper just wanted to save
products in his cart for later
consideration.
Forrester Research, May 2010, Understanding Shopping Cart Abandonment
56. Learn how to apply
• Your Conversion Lab
• Marketing Batteries
• Visitor Tripwires
• Blogs that Erupt
• Backwards Landing Pages
• Checkout Cholesterol
• Social Homing Beacons
www.CustomerCreationEquation.com
57. Webinar Offer Learn how to apply
• Your Conversion Lab
LogMyCalls Free Trial • Marketing Batteries
• LogMyCalls.com/30-day-trial • Visitor Tripwires
• Coupon Code: DAMGOOD • Blogs that Erupt
• Call (866) 811-8880 • Backwards Landing Pages
• Checkout Cholesterol
• Social Homing Beacons
58. Next Webinar
Learn how to apply
Thursday, Nov. 1, 2 PM EDT • Your Conversion Lab
Content Marketing: Keys to Becoming a•Brand Journalist
Marketing Batteries
• • SEO – Tripwires
Google says that content marketing is now the key toVisitorWhy?
• • John that Erupt
Great examples of content marketing, from Spafax toBlogsDeere, Michelin, Lexus, etc.
• •
How to get more from the traffic from your content Backwards Landing Pages
• How to turn your expertise into content • Checkout Cholesterol
• How do you get started down the trail to effective•content Homing Beacons
Social
• Sign up LogMyCalls.com/webinar
Dan Levy, Editor, Sparksheet
Dan Levy is the editor of Sparksheet, the award winning multiplatform magazine
published by content marketing agency Spafax. Sparksheet is also an AdAge 150 blog.
A native Montrealer, Dan has worked as a political reporter in Washington, as a writing
coach in Boston and as a research assistant at Harvard.
Dan holds a master’s degree in journalism from Boston University and a BA in
Humanistic Studies from McGill University.
You can follow Dan on Twitter at #danjl, on his personal blog at danjlevy.com and, of
course, on Sparksheet.com.
Editor's Notes
80% of this is customer-focusedDon’t hide your message