If you don’t know about colors, you’re going to have trouble becoming a professional designer. It is crucial for designers to understand the meaning of color and its impact on design. Lack of an understanding can result in undeveloped and redundant color combinations which can label you as an amateur designer. As a graphic designer you must study, research and find ways to use color to bring your designs to life. However, as a business owner you must understand the science behind creating an intelligent logo design. Designs, which exert great pressure on your mind, yet little burden on your pocket. Good Luck!

1. Conceptualizing the Impact
of Intelligent Logo Design

2. You must have observed how every other article on
web emphasizes the significance of brand identity.

3. I’m sure by now you would know the importance of
logos, and wouldn’t want to read more about them!

4. This deck is about understanding the concepts
behind brand identity design.

5. Designers should read carefully, because they are the
ones to design.
If you are a business owner, then you should be even
more vigilant.
After all, who doesn’t want to see their brand right at
the top?

6. Logo Design has a hierarchy, made up of different
levels. I call them the class system of logos.
• Proficient Logo Designs: High investment followed
by great results
• Elite Logo Designs: Popular brand logos, recognized
because of names. For instance, Apple and
Microsoft.
• Mediocre Logo Designs: Low investment but high
expectations.

7. • I believe in intelligent logo designs.
• Designs which exert great pressure on your mind,
yet little burden on your pocket.

8. All you need to do is direct your knowledge towards
the process of designing.
Designers appreciate details, because they help them
be specific and unique with their design samples.

9. How do you do that? Follow a simple model!

10. • The very first thing you need, of course, is an idea.
• Thing that you need to do is planning
• Something you must plan out is budgeting
• Where you need to keep your eyes open is process
• You must not forget the testing phase.
• You must always focus on implementation.
• Do not forget to evaluate the response and
reaction.

11. Since you know the model now, let’s begin with the
steps which would help you create an intelligent logo
design.

12. Step by step process for creating an intelligent logo
design

13. Step#1: Have a clear understanding of your brand.

14. Step#2: Know the potential weak points and
strengths of your product.

15. Step#3: What is the X-factor of your brand?

16. Step#4: Know your audience inside-out.

17. Step#5: Research the psychological personality of
your target market.

18. Step#6: Know the point to which your audience can
emotionally connect.

19. You always remember the first 60 seconds of
meeting someone. Why? Because they make a
lasting impression.

20. Logo design works the same way. It is a trigger that
stays with your clients and customers forever in their
memory. Make an outstanding first impression!

21. How can you make your logo design intelligent?

22. For instance, knowing that yellow is a happy color

23. And blue is a professional color is one thing.

24. However, using both yellow and blue together in
your logo is intelligence. Because it will represent
your brand image as professional, yet friendly.

25. Similarly, shape matters as well.

26. For instance, a square represents that your company
operates by the rules, and employs structural
processes.

27. However, a circle will be for flexible and freedom
loving brands.

28. • So what shape is your audience?
• Know it! Because it will help you choose suitable
shapes for your logo.

29. Same goes for font choices. There are crazy, calm,
funny, hi-tech, low-tech, serious, fancy, formal, and
playful fonts.

30. Think between the lines, and choose the best font
combination to complement your brand message.

31. The key is to define what resonates with your target
audience.

32. If you hesitate in handing your business card, it
means the logo on it definitely needs to be
improved.

33. So, are you happy with your logo?
If not, let us help you design the best logo for your
brand.
GET A LOGO DESIGN NOW

34. Hope this presentation helped you in understanding
the concept behind intelligent logo designs