Oralce ATG Commerce and Oracle Endeca Commerce Traiing

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Simplifi Commerce is the premier Oracle Commerce Platform (Oracle ATG, Oracle Endeca & Oracle
WebCenter) implementation and training service provider. The company currently operates in the US, with
centers in India and clients in the India, United States and Europe.
OUR STORY
It all began with a dream to make a difference in the world of eCommerce, to unleash the potential of Oracle
Commerce Platform, and to create engaged resources and provide reusable accelerators to customers. We are
passionate and dedicated bunch of experts to help the organizations to setup Oracle web commerce practice
and implementation.
OUR SERVICES
SIMPLIFI COMMERCE (SimCom) - we simplifi your commerce better
At Simplifi Commerce we provide advanced technology service to build end-to-end eCommerce
solution in the world of Oracle Commerce Platform (includes ATG/Endeca/WebCenter). SimCom services are
highly flexible, customizable to each client integrations and partner systems.
SIMPLIFI COMMERCE Labs (SiCL) - creating experts to Simplifi the commerce world
At Simplifi Commerce Labs, we help individual resource and their organization, to learn & operate
efficiently the Oracle Commerce Platform - ATG, Endeca & WebCenter.
WHAT WE DO
Through expert leadership & our expertise in Oracle Commerce, we have reputation in building Oracle ATG
and Oracle Endeca practices that improve individual and organizational performance in the world of
eCommerce.

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OUR EXPERTISE TEAM
We at SIMPLIFI COMMERCE Labs (SiCL) are dedicated in making difference to an individual resource and
their organizations in the world of Oracle Web Commerce. Developing great resources and practices is the
key to success of an eCommerce organization. We help to develop Oracle Web Commerce practice through
our real-world industry experience working for major ecommerce projects in the eCommerce arena. We
have experience working for clients like – John Lewis, Kohls, TBC, Falabella, Woolworths, Express, Maritz,
Passarela, Liverpool, AnnTaylor, OfficeMax and BestBuy.
Module 1 Core Concepts - ATG Platform
The module details the essential skills for building on ATG Platform and details the various
core concepts
Task 1 Introduction to Oracle ATG Commerce
Task 2 Core Concepts Overview
Task 3 ATG Developer Tools - ATG ACC, Dynamo Admin, BCC
Task 4 Module Structure & Dependency
Task 5 Assembling a sample ATG application
Module 2 Components Usage
This module explains Nucleus, CONFIGPATH, component scopes etc.
Task 1 Nucleus Component
Task 2 CONFIGPATH & Layering
Task 3 Component Scope
Task 4 Logging Mechanism
Module 3 Dynamic Pages (Page Development)
This module details the JSP page structure, DSP tag library & it's usage in JSP development
Task 1 JSP Server Page Basics
Task 2 JSPs & ATG Tag Library
Task 3 DSP Tags & Components usage
Task 4 Droplet
Task 5 Custom Droplets

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Module 4 Forms & Form Handlers
The topic details on how forms should be developed using the dsp tag library and associate
them with the form handlers for handling the data
Task 1 DSP Forms
Task 2 Form Handlers
Task 3 Custom Form Handlers
Module 5 Using Repositories (Data Anywhere Architecture)
This module describes the Data Anywhere Architecture implemented by Oracle ATG
Commerce framework and it's usage in web-application development
Task 1 ATG Repository Overview
Task 2 SQL Repository Architecture
Task 3 Repository Data Definition
Task 4 Repository Items & Item Descriptor Inheritance
Task 5 RQL & using repositories on a page
Task 6 Repository API
Module 6 ATG Personalization
The topic details various personalization features provided by ATG and how to use them
Task 1 Introduction to ATG Personalization
Task 2 Extending Profiles
Task 3 Scenarios & Slots
Task 4 Targetters
Module 7 Product Catalog
Product Catalog details on the catalog elements provided OOTB and how to extend the
same
Task 1 Overview of Catalog
Task 2 Using the Product Catalog
Task 3 Catalog Templates Overview
Task 4 Extending the Product Catalog
Task 5 Administering the Product Catalog
Module 8 Pricing
Pricing module which is one of the core commerce components details on various pricing
features provided OOTB and the components usage
Task 1 Commerce Pricing Overview
Task 2 Static & Dynamic Pricing
Task 3 How Pricing Engine Works
Task 4 Commerce Price Calculators

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Task 5 Using Pricelists
Module 9 Inventory
Inventory topic details how stock levels are maintained, various components provided
OOTB for our service
Task 1 Introduction to Inventory System
Task 2 Stock Levels & Thresholds
Task 3 Inventory Classes & Implementations
Task 4 Inventory Manager Implementations
Module 10 Purchase Process & Form Handlers
Purchase process details the various commerce objects involved during the purchase
process flow
Task 1 Purchase Process Sub Systems
Task 2 Commerce Object Model
Task 3 Form Handler - Modifying Cart
Task 4 Form Handler - Checking Out
Module 11 ATG Multisite
Multisite one of features implemented in ATG 10 details on how multi-site feature can be
implemented in a website
Task 1 Multisite Overview
Task 2 Site Administration
Task 3 URL Management
Task 4 JSP Pages in Multisite Applications
Task 5 Creating Multisite Applications
Module 12 Using BCC
Using BCC lists all the steps that one should know to administer an ATG Business Control
Center Application
Task 1 Overview of Business Control Centre
Task 2 Project & Deployments
Task 3 Administering ATG application using BCC

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Module 1 Endeca Technical Basics
This module describes the basic fundamentals, features, components and architecture of
Oracle Endeca Commerce.
Task 1 Introduction to Oracle Endeca Commerce
Task 2 How Endeca Commerce works
Task 3 Endeca Guided Search Features
Task 4 Overview on Endeca Commerce components
Task 5 Walkthrough of few commerce sites implemented using
Endeca
Module 2 Project Basics
This module explains installing Oracle Endeca Commerce components and provision an
Oracle Endeca Commerce application using deployment template
Task 1 Oracle Endeca Commerce Installation
Task 2 Directory Structure
Task 3 EAC and deployment template
Task 4 Developer Studio
Task 5 Update Strategies
Task 6 Deploying an Application
Module 3 Data Design
This module explains the Endeca Properties, Dimensions and the various design
considerations for properties and dimensions
Task 1 Introduction to Data Design
Task 2 Understanding Endeca Record and its attributes
Task 3 Creating and Mapping Properties
Task 4 Creating and Mapping Dimensions
Module 4 Navigation Configuration
This module explains how to configure different types of dimension values, external
taxonomies and enhancing navigation
Task 1 All about manual dimension values
Task 4 Enhance Navigation - Dynamic Refinement Ranking
Task 5 Enhance Navigation - Precedence Rules

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Module 5 Search Configuration
This module explains how to enable and optimize record search, implement search
interfaces, specify match modes and Boolean search
Task 1 Record Search
Task 2 Search Interfaces
Task 3 Match Modes
Task 4 Wildcard Search
Task 5 Snippeting
Module 6 Enhancing Search
This module explains enhancing search using features such as Stemming, Thesaurus, Stop
Words and Auto-Phrasing and Spell Correction
Task 1 Stemming
Task 2 Thesaurus
Task 3 Stop Words & Auto-Phrasing
Task 4 Spell Correction
Module 7 Relevance Ranking
This module details Relevancy Ranking pertaining to Oracle Endeca and enabling the same
using Developer Studio
Task 1 Relevance Ranking & Strategies
Task 2 Record Boost & Record Bury
Task 3 Relevancy Ranking Evaluator
Module 8 Joining and Manipulating Data
This module explains the various pipeline components user for merging data and
manipulating the data
Task 1 Pipeline Components for Joining Data
Task 2 Manipulators (Record & Java Manipulators)
Module 9 Introduction to CAS
This module explains the main goals of Content Acquisition System and its components
Task 1 CAS Overview
Task 2 CAS Components
Task 3 Running CAS

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Module 10 Product Catalog Integration
This module details the product catalog integration features and describes the overview of
ATG-Endeca Integration process, load product catalog integration example
Task 1 Product Catalog Integration: Overview
Task 2 Product Catalog Integration: Configuration
Task 3 ATG-Endeca Integration Process
Module 11 Introduction to Experience Manager Apps
This module describes the experience manager architecture and create pages and content
collection using OOTB cartridges
Task 1 Experience Manager Architecture
Task 2 Using Experience Manager to create content collections
Task 3 Using Experience Manager to create landing pages
Task 4 Populating landing pages with OOTB cartridges
Module 12 Creating Experience Manager Cartridge Templates
This module explains the difference between a page and cartridge template, create and
deploy custom templates
Task 1 Template Overview
Task 2 Building Cartridges
Task 3 Managing Cartridges
Task 4 Out-of-the-Box Reference
Module 13 Using Assembler and Processing Assembler Results
This module details the assembler architecture, flow of an assembler request and
processing the assembler results
Task 1 Assembler Architecture
Task 2 Flow of an Assembler Request
Task 3 Configure the Assembler
Task 4 Process Assembler Response
Task 5 Render OOTB cartridges data
Task 6 Configure SEO links
Module 14 Cartridge Handlers & Configurations
This module details the steps to create and deploy a cartridge handlers, various extension
scenario's and cartridge configurations
Task 1 Create & Deploy cartridge handler
Task 2 Discuss cartridge handler extension scenario's

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Task 3 Configuration Layering & accessing configuration in
handlers
Module 15 Using Endeca Workbench with Experience Manager
This module details the steps to access Endeca workbench its key features and experience
manager capabilities
Task 1 All about Endeca workbench
Task 2 Experience Manager capabilities
Task 3 Configuring Preview
Module 15 Analyze Commerce Reference Store 10.2
This module analyses the various components provided by CRS 10.2 to integrate ATG with
Endeca 3.1.2
Task 1 Nucleus Assembler Components
Task 2 Indexing Configurations
Task 3 Extending ProductCatalogOutputConfig
Task 4 Extending CategoryToDImensionOutputConfig
Task 5 Custom Cartridge Handlers
Task 6 Understand the reference implementation
Why we’re right for the job…
 We discuss core concepts and best practices for managing an Oracle Web Commerce implementation
 Instructor-led sessions with hands-on activities using own data and application maximize effective
knowledge transfer and deliver maximum benefits to business users.
 All our team members are Oracle ATG Web Commerce Suite 10 Implementation Developer certified
and have more than 10 years of experience in the eCommerce domain.
 Few of our team members are Oracle Certified Trainers in Oracle ATG and Oracle Endeca.
 We have custom built theoretical presentation, lab exercises and solution kit to each lab exercise.
 We have Onsite and Offshore team to support the resource in all time zones.
 Each resource attending the session will have the ATG application setup by end of 10 weeks, to learn &
practice the future customizations in their local machine.
 A reference live project – highlighting real time integration touch points from a complex commerce
application.
 Real time use cases from the live projects for customizing the Out of the box implementation.
 We can coordinate between various Time zones.
 Tips to handle and clear ATG interviews.

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 We can provide 2 hours introductory session on Oracle Commerce platform and our methods to your
team. We will continue only if your team wants to learn from us.
 We help to learn and develop Oracle Web Commerce practice through our real-world industry
experience working for major ecommerce projects in the eCommerce arena.
 We have experience working for clients like – John Lewis, Kohls, TBC, Falabella, Woolworths, Express,
Maritz, Passarela, Liverpool, AnnTaylor, OfficeMax and BestBuy.
 Our vision is not to be a training institute; we want to be Oracle ATG/Endeca implementation service
providers.
 We don’t call ourselves as trainers, we are ATG / Endeca experts and we teach from our experience.
Costs, Duration & Methods
Email us for Cost details
Oracle ATG Commerce training (12 weeks, 3 days a week + Lab Exercises)
Oracle Endeca Commerce training (8 weeks, 3 days a week + Lab Exercises)
We connect remotely using GoToMeeting
Think we’re right for the job? Reach Us Out…
Interested to know how Simplifi Commerce can make a quantifiable difference to your organization? Submit your information
Email @
info@simplificommerce.com or simplificommerce@gmail.com
Visit us @
www.simplificommerce.com