Gone are the days when only large companies could maintain a website. These days, even small and medium enterprises or SMEs can cash in on the tremendous marketing potential that the Internet offers. For more information visit: http://jmlwebdesign.com

1. SEO Tips for Everybody!
Gone are the days when only large companies could maintain a website. These days,
even small and medium enterprises or SMEs can cash in on the tremendous marketing
potential that the Internet offers. Through search engine optimization (SEO), websites of
small firms can rank highly on search engines and get substantial traffic that can translate
to more sales.
If you have an online website or just thinking of putting up one, keep in mind the following
SEO tips:
Identify Your Relevant Keywords
An effective SEO campaign begins with target keywords. You can easily identify keywords
relevant keywords to your business by doing an analysis of recent and current search
trends. Find keywords that people normally type in to look for your brand. Then create
authentic content that integrates these specific keywords. Content can be in the form of
articles, videos, images, and infographics.
Check Page Titles and Descriptions
After making a shortlist of specific keywords, you have to ensure that these keywords are
effectively used in every page of your website. Unique titles and descriptions would let
your visitor know what your website is, even before he or she navigates through it. This
can also improve your website’s Google search rankings.
Regularly Create Compelling Content
You should not only have target keywords integrated on your page titles and
descriptions. You must also create compelling content on a regular basis so that your
website won’t stagnate and continue to attract new visitors.
One great way to do so is to blog. Blogging can make your website relevant,
informative, and updated. You can blog about topics that your target audience would
find interesting. For example, if your website is selling dog food in Long Island, share
tips like how to estimate the right dog food serving size.
Blogging is necessary if your business is in a competitive industry.
Tap Social Media
Top Long Island SEO companies would recommend small business owners to tap
their social media channels. Not only does social media improve a website’s ranking, but
it is also vital to networking, promoting a business, and engaging customers.

2. Link your website in your Facebook or Twitter bio, so that your social media followers
can visit your website from time to time. You can also harness a social media tool like
Hootsuite to keep track of your Twitter mentions and know what netizens are saying
about your business.
Getting the services of an experienced Long Island SEO company, or even a Long
Island web designer with knowledge of SEO basics, can go a long way in improving
your website’s traffic.