2. Change your password to
Facebook, Twitter and bank
accounts; before you change
your boy/girl friend/ partner.

3. Determine
what the terms
"family" and
"friends" mean
to you before
you accept
others into your
network(s)

4. Have several personas, this is not
a sign of madness and you don't
need to justify them to anyone.

5. Internet writing is
in ink, once out
there - it is out
there, there is no
rubber (yet).

6. Reputation is all you have and
your name is a good identity - so
don't abuse or loose either !

7. Everything you do can be
recorded (stored) as sensors
will be in all digital devices
soon - ask yourself why and
what use will your data be and
to whom!

8. Digital Footprints are what you
say about yourself, what others say
about you and what data says
about you ! How I react to analysis of my data
Data embedded in What I say What the analysis
my content and about says about
interactions myself
Data embedded in
What the analysis
my social What others
says about me in
networks content say about
my social context
and interactions me
with me
How my social group in influenced by
the analysis of my data

9. Make sure you
realise that your
digital footprint is
worth more than
your salary.

10. Interaction with
the “screens of life” is
the ultimate digital
game being played. It
is to get "content"
from the dark bowels
of a data warehouse
onto your brightly lit
screen.

11. Un-friending is acceptable;
being un-friended is a reality

12. Learn the social (digital and
physical) rules that apply to
your group today but be aware
they will be different tomorrow.

13. Hide your friends identities by
using personal nick-names on
your mobile, just in case a friend
borrows it to text that person
with some inappropriate
message that may haunt you
forever.

14. Create a lot of rubbish data
and cause confusion if you
want to hide in plain sight. It
is easy to find and hard to
hide in a digital world if
everyone is honest.

15. No adult supervision will not
lead to anarchy. The youth want
to be somewhere (in a digital
world) where they are in control.

16. Your password is the
weakest point in your armour.

17. Control is not in
your hands.

18. Privacy - It's all in the
settings.

19. are easy to sell

20. Branding is now personal and
it is the new black.

21. Loyalty (to a service) is
dead - you are free to
your own boundaries.

22. Trust is the new king’s
advisor – content still wears
the trousers.

23. Free is not free -
Engagement,
Relationship and
Conversation
have a price.

24. Digital Money has less 'personal'
value than real money.
swindle and steal your..
Like cash, others are prepared

25. Don't set up any direct debits
or subscription for anything
(you don’t understand)

26. Levels of damage
and harm from
digital engagement
is currently lower
that you may think.

27. email is not private.
You never know when
or where it may turn up!

28. Don't sack/release/ make
redundant the person, and
then be held hostage, by that
person who has the
login/password for your
corporate fan page, group,
twitter account until many
people have control/access.

29. Don't let individuals buy web
domains or set up accounts just
to avoid the long corporate
procedures and PO cycles.

30. Open means you don't want to
hide and transparent means "it
can be found" - but most people
will not bother

31. Digital has one speed - fast,
there is plenty of fuel and no
brake pedal.

32. Provide someone (you trust) with
the knowledge how to access your
accounts/ data after you die and let
them know what you want done
with your data