Goodbye, terrible, jargon-filled, tiny-font legalese we like to call a privacy policy. Lookout is launching "Private Parts," an open-sourced, customizable toolkit to help developers implement visual, user-friendly privacy policies.
Instead of a mystifying wall of text, we wanted to create broad industry change and transform privacy policies into a clear, simple design that uses visual cues to allow users to understand how an app collects and shares their data.
23. Had a positive reaction
Preferred to see the null states under “Data Shared”
Couldn’t find, “We don’t sell your personal data”
Weren’t sure you could click the null states
Looked for the long form link in the top nav
RESULTS
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24. SURVEY
1 3 5
Strongly
Agree
Strongly
Disagree
Neutral
2 4
AVG. BEFORE AVG. AFTER
I trust Lookout. 1.4 1.2
I would recommend Lookout to a friend. 1.2 1.2
I feel safer knowing Lookout is on my phone. 1.2 1.1
I trust Lookout with my personal information. 1.7 1.3
(-0.2)
(-0.1)
(-0.4)
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25. You guys are on the right track with
this. When it's more informative you
put a lot of the concerns and the
worries to rest. You feel safer
because everything is up front.
Read
the
blog
26. I think if a privacy policy was that
way then everybody's policy would
get read. It would help a lot of
people out if it looked like this.
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the
blog
27. I’d like to see more of the
applications and programs I use
use a form like this to present their
privacy policies.
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the
blog
28. I think this signifies a company that
is very conscientious. A company
that cares about people’s privacy is
aware of people’s concerns about
how their information will be
gathered, shared, and used.
Read
the
blog
34. TERMS OF SERVICE PRIVACY POLICY PRIVACY OVERVIEW
Get LookoutPlatformBusinessPersonal Log In
PROTECTING YOUR DEVICE
ALSO MEANS DEFENDING
YOUR PRIVACY
Here’s an overview of how Lookout uses your info to provide our product.
For more details, read our Privacy Policy.
Click an icon below to learn more.Click an icon below to learn more.
Lookout never sells your personal information.
We only collect the data we need to provide you with a service.
What do we collect?
• Email Address
When you create an account
• Phone Number
When you activate the app
• Contacts
When you use Backup
Contact Info
• Call History
When you use Backup
Phone / Text Logs
• Browser History
When you use Safe Browsing
Browser History
• Location
When you use Locate, Signal Flare, or
Lock Cam
Location
• Photos
When you use Backup or Lock Cam
User Files
• Credit Card Info
When you upgrade to a Premium
account
Financial
• Email Address
When you create an account
• Phone Number
When you activate the app
• Contacts
When you use Backup
Contact Info
• Call History
When you use Backup
Phone / Text Logs
• Browser History
When you use Safe Browsing
Browser History
• Location
When you use Locate, Signal Flare, or
Lock Cam
Location
• Photos
When you use Backup or Lock Cam
User Files
• Credit Card Info
When you upgrade to a Premium
account
Financial
Who do we share with?
TERMS OF SERVICE PRIVACY POLICY
PRIVACY OVERVIEW
spacing: 54
spacing: 30
spacing: 54
spacing: 30
MENU
YOUR PRIVACY
MATTERS
Here’s an overview of how Lookout uses your info
to provide our product. For more details, read our
Privacy Policy.
Click an icon below to learn more.
Lookout never sells your personal
information.
What do we collect?
CONTACT
INFO
PHONE / TEXT
LOGS
BROWSER
HISTORY
LOCATION USER FILES FINANCIAL
INFO
CONTACT
INFO
PHONE / TEXT
LOGS
BROWSER
HISTORY
LOCATION USER FILES FINANCIAL
INFO
Who do we share with?
CARRIERS GOVERNMENT AD
NETWORKS
DATA
RESELLERS
ANALYTICS
PROVIDERS
OTHER APPS SOCIAL
NETWORKS
SYSTEMS &
PLATFORMS
TERMS OF SERVICE PRIVACY POLICY PRIVACY OVERVIEW
MENU
YOUR PRIVACY MATTERS
Here’s an overview of how Lookout uses your info to provide our product. For more details, read our Privacy
Policy.
Click an icon below to learn more.
Lookout never sells your personal information.
What do we collect?
Who do we share with?
TERMS OF SERVICE PRIVACY POLICY PRIVACY OVERVIEW
YOUR PRIVACY MATTERS
Here’s an overview of how Lookout uses your info to provide our
product. For more details, read our Privacy Policy.
Lookout never sells your personal information. We only
collect the data we need to provide you with a service.
Get LookoutPlatformBusinessPersonal Log In
spacing: 58
spacing: 34
spacing: 58
spacing: 34
Click an icon below to learn more.
What do we collect?
We may tell carriers that you’re already
a Lookout user so you won’t get
unwanted texts or emails promoting
Lookout.
Carriers
We don’t share with them unless the
law says we have to.
Government
We don’t share with them.
Ad Networks
We don’t share with them.
Data Resellers
We don’t share with them.
Analytics Providers
We don’t share with them.
Systems & Platforms
We don’t share with them.
Other Apps
We don’t share with them.
Social Networks
We may tell carriers that you’re already
a Lookout user so you won’t get
unwanted texts or emails promoting
Lookout.
Carriers
We don’t share with them unless the
law says we have to.
Government
We don’t share with them.
Ad Networks
We don’t share with them.
Data Resellers
We don’t share with them.
Analytics Providers
We don’t share with them.
Systems & Platforms
We don’t share with them.
Other Apps
We don’t share with them.
Social Networks
Who do we share with?
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TERMS OF SERVICE PRIVACY POLICY PRIVACY OVERVIEW
Get LookoutPlatformBusinessPersonal Log In
PROTECTING YOUR DEVICE
ALSO MEANS DEFENDING
YOUR PRIVACY
Here’s an overview of how Lookout uses your info to provide our product.
For more details, read our Privacy Policy.
Lookout never sells your personal information.
We only collect the data we need to provide you with a service.
Content fixed as width expands
CARRIERS GOVERNMENT AD
NETWORKS
DATA
RESELLERS
ANALYTICS
PROVIDERS
OTHER APPS SOCIAL
NETWORKS
SYSTEMS &
PLATFORMS
Click an icon below to learn more.Click an icon below to learn more.
What do we collect?
• Email Address
When you create an account
• Phone Number
When you activate the app
• Contacts
When you use Backup
Contact Info
• Call History
When you use Backup
Phone / Text Logs
• Browser History
When you use Safe Browsing
Browser History
• Location
When you use Locate, Signal Flare, or
Lock Cam
Location
• Photos
When you use Backup or Lock Cam
User Files
• Credit Card Info
When you upgrade to a Premium
account
Financial
Who do we share with?
We may tell carriers that you’re already
a Lookout user so you won’t get
unwanted texts or emails promoting
Lookout.
Carriers
We don’t share with them unless the
law says we have to.
Government
We don’t share with them.
Ad Networks
We don’t share with them.
Data Resellers
We don’t share with them.
Analytics Providers
We don’t share with them.
Systems & Platforms
We don’t share with them.
Other Apps
We don’t share with them.
Social Networks
A RESPONSIVE PRIVACY POLICY
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blog
41. Branding Variables
A Font family
AA Base font size
Brand color
Hero Image
Various copy
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blog
42. 5 STEPS
to making your short form
Privacy Policy
Less than 1 hour
1
Clone the Private Parts project repository
and follow the setup instructions.
2 Fill out the Private Parts Questionnaire.
3
Update config.json to accurately
represent your company’s privacy
policies.
4
Modify project template files in assets/ to
match your company’s brand and style.
5 Build the project.
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