Objective Social Media/ SEO Needs and Opportunities Assessment delivered at MassTLC on September 27, 2011.
- Where are digital conversations happening that are influencing our target buyers for CRM data integration services and products?
- Who are the people who drive the digital conversations?
10. 5 Steps to Building and Managing the Social Funnel
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13. Step 1: Social Reach Source: Scratch M+M Company Facebook Twitter LinkedIn Blog Forums Scribe 458 1,058 297 Yes, twice monthly Yes Informatica 1,781 4,530 6,212 Knowledge Center Yes Boomi no 1,245 131 Yes, once monthly No SnapLogic Personal profile 529 169 Yes, frequently Self-service portal Pervasive 86 1,103 247 5-6 times/month Yes Cast Iron no 563 222 no User support JitterBit 17 791 75 3-4 times/month Yes BizTalk 687 555 2,477 Yes, inactive over 1 year Yes
14. Social Reach and Passion Legend : Strength: the likelihood that your brand is being discussed in social media Reach : # of unique authors mentioning your brand vis-à-vis total mentions Passion: likelihood of individuals talking about your brand who will do so repeatedly Source: SocialMention.com Brand Scribe BizTalk Infor-matica Boomi Snap Logic Pervasive Cast Iron Jitter Bit Strength 1% 11% 21% 8% 3% 1% 1% 1% Reach 14% 28% 33% 28% 15% 17% 18% 12% Passion 34% 45% 39% 64% 64% 41% 30% 49%
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17. Who Owns the Digital Conversation: Main Competitors 7321 154 62 Source: Radian6
24. Top Social Info Sources for B2B Buyers 86% of B2B professionals use social media to make purchase decisions: Base: 645 IT decision-makers at firms with 100 or more employees in the US and Western EuropeSource: Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers
27. Keyword Selection Framework: The Golden Middle Long tail keywords are great when used as synonyms in the body text. The art of keyword selection lies in discovering the balance between high-traffic and long-tail keywords
Speaker Notes: Introduce Scribe to the audience It’s customers, partners, online and on premise, and doing it for 14 years. Only Informatica, Pervasive, and IBM can claim those things. In terms of CRM, we are the leader. We’re the undisputed leader in Microsoft Dynamics. Scribe is the leading CRM integration vendor – our passion and expertise is CRM. We have a long history of happy customers and an extensive network of implementation partners and consultants to support you. < NOTE: do we know how many partners of ours won awards this year related to projects that used our integration, if so, I’d mention it here.> We’ve been in the integration business for 14 years and we’ve seen practically every integration scenario for CRM out there. Our offerings cover any CRM scenario: front office to back office, LOB, and any other data source or application endpoint. Our offerings are flexible, secure, easy to use, and scalable.
Note Cast Iron is owned by IBM and this linked In group is for anyone who has been associated with IBM in the past and present.