There are several potential structural issues that could be preventing a website from ranking well in search engines, even if on-page SEO best practices have been implemented. These include pages not being properly indexed, canonicalization issues, lack of incoming links, missing or improperly configured XML sitemap, site speed issues, use of Flash, and text displayed as images rather than HTML. The document provides steps to test for each issue and suggestions for how to discuss findings with one's web developer.

1. Why Isn’t My Site Ranking, and How Do I Talk to My Developer About It? Lori Ulloa (oo-yo-uh) Sr. Digital Marketing Strategist with R2integrated

2. About Us Founded in 2004 60+ employees (40 developers and designers) Headquarters in Baltimore Regional Offices in VA and NY 24% Revenue Growth 2008-2009 Digital Marketing Plans Web Site & Creative Design Technology Platforms Management Services Social Media & Social Networks Competency Customers Company

3. So… You’ve done your keyword research, implemented your newly constructed page titles and meta descriptions, and edited your copy to include the new key terms. You feel like a rock star!... But you’re still not ranking?!

4. What Could The Problem Be?

5. Why? WHY AM I NOT RANKING??!!

6. There’s Help! Doc, what do you think it could be? Well, it looks like you could have structural problems with your website.

7. But My Web Site Looks Great! Just when you think that web designers, developers and programmers know SEO, you may find that there are many who do not . Their primary objectives are to design a site that looks nice and works — not always to create one that ranks in search engines.

8. How? BUT HOW DO I DIAGNOSE STRUCTURAL ISSUES IF I’M NOT THAT TECHNICAL?!!

9. Here’s How… You CAN do it with a few easy tools and methods! You’ll feel like one of the tech gang!!

10. Confidence … and you’ll feel much more open in your approach with your technical staff.

37. Thanks! Lori Ulloa Sr. Digital Marketing Strategist R2Integrated [email_address]

38. The Other Four Things copyright r2integrated, LLC 2009 – confidential and proprietary

50. Really Because, really, a large stock photo of Brad, the friendly customer service guy, without a good keyword-rich description for the search engines may not be helpful to spiders or users…