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Triumph - Brand Message and Positioning
1.
2.
3.
4. ORIENTATION
“…Our commitment to the perfect fit
Our customers love the way our products
make them look and feel - sensual, stylish and confident.
Come in today for your personalized fit experience.”
Source: us.triumph.com
5. PRODUCT
• Cleavage: inspiration, confidence and
feeling of empowerment that comes from
wearing the perfect underwear.
• Invisible: caresses the body's natural
curves, an uplifting second-skin feel that
you'll just adore.
• Memory Cushion: eliminating
unnecessary gaps and providing incredible
support and super lift giving even greater
self-assurance to Triumph women.