Presentation by SIA Gatewaybaltic - "The road to a new export market" in conference Lotus 5: International Business, organized by AIESEC Riga. 24.04.2010 in SSE-Riga.
7. Export I ntelligence - step by step to a new market penetration
8. Export process professionally wisely consistently Market research and selection Offer preparation Creation of export plan Market penetration: product promotion in the market Relation maintenance and communication Evaluation of exporting capacity Export strategy
9. Step No. 1 : Export start – preparation before the jump
11. Preparation for export Offer Is my product suitable for export? What must be configured to make it suitable to the market? What is my price offer ? What is my capacity ? Cornerstones: - Sustainable quality - Competitive price - Volume
15. Preparation for export Export strategy Do we have clear export targets ? Have we planned market penetration strategy ? Have we defiened the strategic export markets ? Does the company possess financial resources for entering the markets ?
17. New market choice – intelligence decisions about the strategic market choice understand compare decide
18. Stra tegic markets Poten tially interesting markets New market choice Aim: to i dentify those markets which will be strategic in future Which market to enter?
19.
20.
21.
22.
23. Enterprise environment Clients Markets Competition Suppliers Industry Technology Creates understanding about company’s existing market place and future scenarios
24. Step No.3: Creation of export strategy and plan
25. Export strategy and export plan Export strategy export take up and development strategy which sets goals, defines offer and market penetration activities , as well as, plans resources needed to succeed. Export plan activities to enter a specific market or several markets, defining time span, activities, responsibilities and proposing a budget for plan execution. Export strategy gives a company the direction and route, while export plan defines the steps necessary to be made to arrive at destination. How much costs export market penetration? How much financial resources are we ready to invest?
31. How to approach potential partners Telephone Fax E-mail Post Meeting
32.
33. Exporters to attain the highest benefit should directly go to the target market - attending exhibitions, taking part in trade missions, organizing meetings with potential customers!
34. Step No.5: Communication with clients and relationship maintenance
35. Export business is based on the personal relationship between buyer and seller Trust and reliability Long-term vision Positive cooperation Mutual benefit
36. At the moment when the first export contracts are signed and it seems that all the most difficult work has been done it is worth remembering a saying: „ It takes years to create a market, and few days to lose it. ”
37.
38.
39.
40. With pleasure we will discuss your export opportunities while having a cup of coffee! GatewayBaltic Elizabetes 51 , Riga, Latvia Tel: +371 671 658 9 4 www.gatewaybaltic.com
Notes de l'éditeur
Zvanot uz uzņēmumu sekretārei vispirms ir īsi jāpastāsta sava interese un jāpajautā, lai savieno ar atbildīgo personu, lai lieki netērētu laiku stāstot garo runu vairākas reizes un ne īstajiem cilvēkiem. Ja savienojums nav iespējams, jāpajautā atbildīgās personas tiešais nr., lai zvanot atkārtoti netērētu laiku.