Varoni Case Study || Lotus 4: Digital Marketing

Varoni.lv (Tele2) - digital case study

To shift perception of Tele2 from discounter to the brand users are proud of... OBJECTIVE:

“ It costs nothing to be a hero”! If You choose Tele2 You are actually a superhero... PROMISE:

To establish superheroes concept in audience’s minds CHALLENGE:

[object Object],[object Object],[object Object],3 PHASES

[object Object],[object Object],PRE-TEASER TASKS

[object Object],[object Object],[object Object],PRE-TEASER TOOLS

[object Object],[object Object],[object Object],[object Object],[object Object],SEEDING CHANNELS

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],TEASER TASKS

[object Object],[object Object],[object Object],[object Object],[object Object],TEASER TOOLS

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RESULTS

[object Object],[object Object],[object Object],[object Object],METEORITE – Plan B

[object Object],[object Object],[object Object],REVEAL TASKS

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