Presentation held for international media students at Oslo and Akershus University College.

1. MEDIA INNOVATIONS ACROSS BORDERS
Louise Vad
Digital Communications Specialist
@louisedigital/ www.louisedigital.com

2. AGENDA
Who’s Schibsted?
Going digital
Innovation
MORE than a job

3. Who’s Schibsted?

4. Global Media Group
100+ companies
5 continents
Reaching more than 100 billion people

5. Online Classifieds
New Online
Services
Media Houses

11. Did you know that:
“The value of goods advertised on FINN is NOK 550 bn,
equivalent to 50% of the government budget in Norway?”
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13. Did you know that:
“By ´recycling´ goods on Blocket, 1.6 million tons of CO2
are saved per year?”
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14. Did you know that:
“Leboncoin, Schibsted´s largest site, is the 2nd largest
site in France after Facebook measured in time spent?”
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15. GOING DIGITAL

18. NEW SKILLS

19. “The Internet is transforming almost
every element of the news business”
“We will need to invent, which means we will
need to experiment. Our touchstone will be
readers, understanding what they care about”
From Jeff Bezos´ Letter to Washington Post Employees
Jeff Bezos
Founder and CEO of Amazon.com
Owner of Washington Post
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20. Schibsted hiring world leading experts
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23. INNOVATION

24. WE HAVE INTEGRITY
WE ARE INNOVATIVE
WE ARE A TEAM
WE ARE HERE TO WIN

25. Disruption: The only constant we have seen
in media for the last 15-20 years
Concert in 1990
Source: Mary Meeker, Internet Trends 2012/13
Concert in 2010
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26. 2012

27. Challenge: How to manage innovation in
legacy organizations?
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31. Video fra øyenvitne tatt med mobil.
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32. MORE than a job

33. EMPOWERING PEOPLE

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36. EMPOWERMENT
Refers to increasing the spiritual, political, social,
educational, gender, or economic strength of individuals
and communities.
EMPOWER
To equip or supply with an ability; enable
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37. Great place to work
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38. TRAINEE

42. ?