Benjamin Mangold's presentation from the Google Analytics User Conference in Sydney and Melbourne in 2013. The presentation covers real life use cases and examples for using Universal Analytics with Google Analytics to track online and offline interactions.
3. #GAUC2013Google Analytics User Conference 2013 #GAUC2013
Watch the video at http://youtu.be/3Sk7cOqB9Dk
Google Analytics in Real Life - Online Checkout
11. #GAUC2013Google Analytics User Conference 2013 #GAUC2013
Watch the video at http://youtu.be/C27yMQOS8n0
Measuring coffee and tea with Google Analytics
22. Google Analytics User Conference 2013 #GAUC2013
Online Study Area
Regular Behaviour
Short Time
Haven’t Accessed
23. Google Analytics User Conference 2013 #GAUC2013
Opportunities
• Identify students at risk of dropping out
• Assist students with appropriate support
• Content targeting
• Automated emails
• Student advisor
• Improve usability of online learning
• Understand multi-device behaviour
50. Google Analytics User Conference 2013 #GAUC2013
You need something to
tie everything together
51. Google Analytics User Conference 2013 #GAUC2013
Email Address
Phone Number
ID
Full Name
52. Google Analytics User Conference 2013 #GAUC2013
2839100182 Benjamin Mangold
Director
Loves Data
(02) 9960 6577
1110 Middle Head Road
Mosman NSW 2088
Australia
Last purchase 09/12/12
ID
53. Google Analytics User Conference 2013 #GAUC2013
jane@company.com
james.johns@gmail.com
Email Address
james1919@hotmail.com
54. Google Analytics User Conference 2013 #GAUC2013
0432 321 321
(02) 9902 654 654
9902 654 654
Phone Number
55. Google Analytics User Conference 2013 #GAUC2013
Justin Cutroni
Johanna Johnston
Jo JohnstonFull Name