How banks and credit unions can use social media effectively and keep themselves out of trouble.

1. Lucid Marketing Social Media How it works for financial institutions.

2. Social media for financial institutions. Lucid Marketing Communication doesn’t work the way it used to.

3. Social media for financial institutions. Lucid Marketing Old Model: ORGANIZATION (control) AUDIENCE

4. Social media for financial institutions. Lucid Marketing New Model: control?

5. Social media for financial institutions. Lucid Marketing "Once every hundred years, media changes. The last hundred years have been defined by the mass media. In the next hundred years, information won't be just pushed out to people: it will be shared among the millions of connections people have." - Mark Zuckerberg, Facebook founder (Rolling Stone, June 26, 2008)

6. Social media for financial institutions. Lucid Marketing What is “social” media?

7. Social media for financial institutions. Lucid Marketing Social: living or disposed to live in companionship with others or in a community

8. Social media for financial institutions. Lucid Marketing Information is controlled by the members of the community. The members decide who to let into the community.

9. Social media for financial institutions. Lucid Marketing PERSONAL Facebook MySpace Twitter Eons BUSINESS Linked In Ning BLOGS Wordpress Typepad Blogsmith IMAGES Flickr Shutterfly VIDEO YouTube Skype Podcasts OTHER Wikipedia Squidoo In every case, the members of the community a) control the content and b) invite the content into their lives.

10. Social media for financial institutions. Lucid Marketing These “new” media are powerful tools for creating communities and building relationships.

11. Social media for financial institutions. Lucid Marketing Source: Duct Tape Marketing

12. Social media for financial institutions. Lucid Marketing What can social media do? build loyalty engage people support SEO efforts integrate marketing

13. Social media for financial institutions. Lucid Marketing Social Media Best Practices integrate communications amplify efforts repurpose content engage the community use analytics

14. Social media for financial institutions. Lucid Marketing Case in Point: Facebook

15. Social media for financial institutions. Lucid Marketing Millennials now outnumber Baby Boomers; 96% of them join social networks. Years to reach 50 million users: radio (38 Years), TV (13 Years), internet (4 Years), iPod (3 Years); Facebook added 100 million users in less than 9 months. If Facebook were a country it would be the world’s 4th largest after the USA.

16. Social media for financial institutions. Lucid Marketing Facebook has more than 400 million active users. The average Facebook user has 130 “friends” and is connected to 60 pages, groups, and events. Business pages add 4.5 million new “fans” per day. The fastest-growing group on Facebook Is women over age 30.

17. Social media for financial institutions. Lucid Marketing Facebook users spend an average of 22 minutes per day on Facebook. Facebook is adding almost 1 million users per day.

18. Lucid Marketing Social Media for Financial InstitutionsRisks and Rewards

20. Information security risk

22. Social media for financial institutions. Lucid Marketing Online behavior same as offline only faster. Fiduciary responsibilities same online as offline.

24. set policy and communicate

25. apply controls

28. Gramm-Leach-Bliley Act (GLBA)

29. Sarbanes-Oxley ActProtect customer information and investor interests…online and offline.

30. Social media for financial institutions. Lucid Marketing Your employees [ and everybody else ] are already using social media. Will you join the conversation?

31. Social media for financial institutions. Lucid Marketing Follow banking regulations. Have a communications strategy. Integrate with other marketing efforts. Join the conversation.

32. Social media for financial institutions. Lucid Marketing Kim Phillips Lucid Marketing kim@getlucid.net www.getlucid.net/blog