BeMyEye is a crowdsourcing company that performs in-store audits and field monitoring for brands and retailers. It has worked with over 60 companies since 2013 and over 90% repurchase the service. In 2014, BeMyEye performed 80,000 visits and made 500,000 pictures available to customers. It has over 50,000 Eyes on its network and 55,000 Facebook fans. BeMyEye uses a mobile app to connect Eyes near store locations to jobs and provides customers real-time results online and data files.

1. 1
BeMyEye Srl , Piazza Castello 11, 20121 Milano, Italy
Tel. +39 02.3676.4270
info@bemyeye.com
www.facebook.com/bemyeye
www.twitter.com/bemyeye
BeMyEye, your eye inside the store.
Crowdsourced field audits.
February 4th, 2015

2. 2
Key facts
60, companies we have worked for since June 2013, the beginning of
operations.
Over 90%, companies that repurchased the service.
80.000 visits performed during 2014.
500.000 pictures made available to customers via the online reporting
50.000 our Eyes on the field,
55.000 our Facebook fans.
5/5 the average rating of ourApp
Available for iOS e Android
Germany and France the first and the second subsidiaries

3. 3
The importance of the in-store experience
Ciò che un potenziale cliente
trova nel punto di vendita
è determinante nella
decisione di acquisto. I
Brand vogliono visibilità per i
loro prodotti, i Retailer
desiderano un'ottima
customer experience.
What a customer finds in
the point of sale is at
the basis of the
purchase decision.
Brands want visibility for
their products, Retailers
seek a perfect customer
experience.

4. 4
The demands of Marketing,Trade and Sales
Is the new product
available
on the shelves?
The current
promotion
is clearly marked?
Is my product often in
out of stock?
The new display
is available in all
stores?
Do promoters well
interact with
customers?
How’s my brand
visibility
compared to my
competitors?
How can I get many sales leads
from shop owners?
Do they
recommend
my product?
The windows
are set up
correctly?
Distributors and
merchandisers
Do their job?
Is the shelf
layout as
agreed?
In-store investments
need to be measured
but your own agents
and merchandisers
might not be able to
visit many points of
sale in a short time.

5. 5
The new way to measure the point of sale:
Field intelligence in crowdsourcing.
BeMyEye is the innovative service for crowdsourcing store checks, mystery shopping and other
methodologies of field monitoring.
Thanks to a widespread network of over 50,000Eyes (on-demand workers using an iPhone or
Android app), BeMyEye offers to its business customers images and data from thousands of locations in
few days and at reasonable prices.

6. 6
How it works
Brief, questionnaire
setup and address
geocoding
Publishing of
the campaign
Data receiving
from the field
Validation of jobs
done
Results
Customer and BeMyEye
share the objectives of the
research:
- Preparation of the
questionnaire with
instructions on what to
detect (products, POP,
pricing, approach from
sales reps etc.);
- Geocoding of addresses
to be visited.
The eye reads the Job’s
instructions and
evaluates the pay.
The first available Eye,
picks the job, goes to
the location, checks-in
via GPS, fills the tasks
with the requested
answers and pictures,
uploads the completed
job.
BeMyEye’s platform
receives the completed
jobs that gets checked
and validated by our
staff.
The customer logs to
BeMyEye.com where he
can see the results in real
time.
As the campaign proceeds,
more data arrives and the
customer will use the tools
of the site to evaluate
them.
The questionnaire is
posted on the map of
the app at each address.
The app alerts the Eyes
in the vicinity of each
available Job.

7. 7
Screenshots from the app
Publishing. Each Eye sees
Jobs posted on the map of the
app..
Picking. He opens one in his
vicinity and, if he finds it
interesting, he reserves it..
Upload. Once completed
all the tasks, the Eye
uploads the job.
Work.The Eye goes to the
location, checks-in via GPS,
and completes the tasks..
Upload
Remaining time: 02:24: 1,6 MB
Map List
Shelf layout
585cr , time by car: 00:18
Pick!
I'll be there within 60 minutes
WHERE AND WHEN
TASKS
Job available now
Check on the calendar when this
job can be done
Instructions for the next
tasks
Description of the
promotion
Check-in
Remaining time: 00:59
How to take the pictures
Products must be exactly
those described

8. 8
Delivery
The customer logs to
BeMyEye.com where he can
analyze in real time the campaign
results as they arrive.
• A report for each visit;
• Photo galleries and online
analytics;
• Data file in Excel

9. 9
BeMyEye’s solutions
Mystery Shopping. Interaction in
disguise with sales staff to check
behavior and service level.
Shop audit for Retailers. Compliance
check on guidelines given by the parent
company (POPs, promotions, brands,
products).
Census survey.
Classification of points of
sale, assessment on
brand coverage, analysis
of highest potential
shops.
Sales leads generation. Check the interest of a
shopkeeper to start dealing with your products or
services.
Dealer survey. Short
interviews with the
sales staff
Store view for Brands. Shelf check to verify
presence, out of stock, facing, eye level, attention
getters, promotions, prices.
Promoter check. Check hostess
presence and conformity assessment
on their behavior
Shopping & Usage
Experience Eyes act as
consumer, they shop ,
test a product and
evaluate it in a
questionnaire

10. 10
…to support your business processes
Assortment check at the POS
We create alert systems that warn agents / dealers when the
marketing mix is below your expectations.
Sales Training
We check if sales reps or dealers follow your guidelines when
explaining your products. We measure the quality of the interaction
with customers.
MBO
We build KPIs based on the presence of products and promotional
materials that contribute to the evaluation and incentives for agents,
distributors and merchandisers.
Develop business potential on the field
We collect names of shop owners interested in being contacted for
marketing actions. The redemption is much higher compared to
direct marketing.
Check affiliated POS
We shorten the distance between you and your affiliates, periodically
checking if the interior layout and communication meets your
guidelines.
Check visibility of promotions
We monitor the proper deployment and the performance of your
promotions or of those of your competitors.

11. 11
Advantages vs. traditional methods
Certification of data given by a combination of automatic mechanisms (e.g. check-in via GPS, photographic
evidence or barcode scan) and behavioral incentives and disincentives (economic or not).
Limited unitary price of each visit.The widespread distribution of our workforce zeroes travel expenses. Those
who are already near to an address have a very little marginal cost in going there.
Mass observations with ordinary people. A single survey can be performed on 10,000 or more addresses
simultaneously, with the “agnostic” approach of a consumer’s eye.
Speed in obtaining data allowing almost real time reaction when wrong execution in-store happens. On average,
the first 50% of the surveys will arrive within 4 days.
Output. Online analytics with charting tools and picture galleries, granular data available in Excel file containing
links to images.

12. 12
Customers and partners