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B2B partnership scope and proposal for Philippines Tour & travel suppliers
- 1. PHILIPPINES DESTINATION MARKETING STRATEGY FOR INDIA Luhobhraman www.luhobhraman.com Presentation by – Siddharth Kundu Chief Experience Officer & Founder Luhobhraman Pvt. Ltd( India)
- 2. Population 1.21 Billion ( 2011) 15 – 35 years account for 50% of the population Hindi, English, and Tamil are the commonly spoken languages Seventh largest country in the world with 3.2 Million Sq. km. land area 27 States( provinces), 5 autonomous regions ( union territories ), 14 International Airports Major business centers are Delhi, Mumbai, Bangalore, Chennai , Kolkata Glimpse of India Luhobhraman www.luhobhraman.com
- 3. More than 150 dollar-billionaires and 200,000 dollar-millionaires in India! An average Indian traveller spent US$ 1,800 dollar per trip, which amounts to a US$15 billion Indian outbound market Most of the money came from their own pockets, and not from bank-loans. Are the IndianWallets Fat? Luhobhraman www.luhobhraman.com
- 4. Is Philippines getting the adequate share of the cake ? Luhobhraman www.luhobhraman.com NO! An example- 0.03% Indian outbound travelers makes approximately 10 % of New Zealand's inbound travelers in 2010. Share of neighboring countries of Indian Tourists in 2010
- 5. 17.4 million Indian outbound travellers in 2010 growing at the rate of 10.5% CAGR 14.19 Billion US Dollar spending in 2010 which is 1.54% of the global spending on tourism, ranking 17th in the world in tourism receipts The size of the cake( Read India)… Luhobhraman www.luhobhraman.com
- 6. Growth % 8.3 16.1 15.6 16.1 17.3 11.1 1.8 17.4 Growth of Indian OutboundTravel Luhobhraman www.luhobhraman.com • Indian outbound travelers growing 10.5% CAGR • Indian outbound travel is expected to 50 Million by 2020
- 7. Reasons for the growth of Indian OutboundTravel Luhobhraman www.luhobhraman.com Large flow of travellers fluent in English and comfortable with international travel Growing economy and foreign investment Air transport liberalization – more Indian airlines and more foreign carriers adding new services or increasing frequencies Increasing number of destination tourist boards setting up offices and expanding their market representation in different cities ‘Look East’ policy – a desire to boost trade and travel relations with China (PRC) and North and Southeast Asia Growing number of multinationals investing in India, leading to more outbound travel for conventions, incentives and business travel Growing demand for niche travel products, such as honeymoon and cruises The marketing impact of Bollywood movies shot abroad
- 8. Singapore 725,624 Thailand 596,600 Indonesia 1,565,545 Malaysia 590,000 Macau 107,513 Australia 124,888 New Zealand 55,336 Korea 73,000 Philippines 42,000 Surely Indian tourists have not yet explored that its more fun in the Philippines !!! Luhobhraman www.luhobhraman.com TopTourist Destinations for Indians, 2011
- 9. Growth %( YOY) 29.71 4.92 24.92 15.1 13.8 23.89 India Contribution inTourism Business of Philippines & neighboring countries Luhobhraman www.luhobhraman.com
- 10. Do you think are we missing out on something ? The great potential of Incredible India! Luhobhraman www.luhobhraman.com
- 11. Difficult PhilippinesVisa Processing till year 2011 Avoidance of Indian travel Agents of Philippines market due to lack of proper Business partnership No direct flight and poor connectivity between both countries The big question ‘Why’ is the opportunity unexplored ? Luhobhraman www.luhobhraman.com
- 12. ‘What’ remains the unsolved problem ? Problem 1-Lack of Destination Marketing by DOT, Philippines in India compared to other hot selling tourist destinations in India Problem 2-Lack of tie ups with Indian travel agents withTravel & hospitality Industry of Philippines due to lack of information, trust, awareness about the products and services and scope of business Problem 3- Lack of direct connectivity between the countries all flights have a layover at BKK, KUL , SING, HK etc and no flight to India Manila is less than total 7 hours. Problem 4 – Lack of monetary incentives for Indian travel agents compared to other destinations from the Philippines hospitality & travel industry due to low volume and hence reducing attractiveness of the Philippines Market
- 13. Extremely price – conscious category • Price is a major consideration • Tour cost has to be cheap • No optional tours and demand compliance with tour description • They don’t mind paying extra to go shopping or other activities not included in the package. • 3 /4 star accommodation but has to be value for money • Shop authentic but cheap souvenirs for neighbors, colleagues, etc. Luxury Customers category • Beautiful scenery and new experience in terms of service and hospitality • Relaxation, knowledge and experience different culture • Taste different food • Give status in the community • Personal attention and Pamper • Exclusive travel arrangements and hotel accommodation • Service Attitude and quality • High Budget shopping of clothes and accessories Luhobhraman www.luhobhraman.com Key Success factors of Indian Travelers
- 14. Sources of Information about destinations in India Luhobhraman www.luhobhraman.com
- 15. Personal Travel Agent, 41% Online Mega Agents, 29% Specialised New Agent, 10% Direct Booking Online, 9% Other, 7% Travel Arrangements for PleasureTravelers Luhobhraman www.luhobhraman.com
- 16. This exciting venture has been started by Siddharth Kundu, an MBA graduate from The Asian Institute of Management, Manila. After having spent close to sixteen months in paradise (read-The Philippines), he realized that there were umpteen stunning and exotic locations just waiting to be discovered! During one of his travels, Siddharth wanted to showcase these beautiful and untouched places to the world and decided to start right here at home- by encouraging Indians to make the trip of a lifetime to The Philippines and likewise bring Filipinos to this magical world called India! So with the support of the Indian Tourism Department and Department of Tourism, Philippines, he intends to promote a novel concept called 'Bilateral Tourism'. In his own words Siddharth describes the experience as "Incredible India having More Fun in The Philippines." What’s Luhobhraman Luhobhraman www.luhobhraman.com
- 17. After detailed calculation and analysis the previous trends • Get business from over 3000 Outbound travel agents in India • Luhobhraman will have a very high ranking Search engine optimization on Google India for Keywords related to Philippines holiday, travel and packages by June 2013 • We will update you on regular trends of Indian tourism pattern and other statistics • We will make attractive packages and offers with your existing resources, if required • We have office set up, and right networking in both in Philippines and India this will make transactions more easier , earn trust and do business with transparency • Support of Department of Tourism, Philippines, intending to promote a novel concept called Bilateral tourism • We Expect the flow of Tourist flow from India to Philippines to increase by 200% to approximately 120,000 by 2014* ( with other factors taken as constant) • By 2020 we can expect an year flow 1 million( annually) Indian travelers in Philippines Why partner with Luhobhraman
- 18. What is required for partnering with Luhobhraman Luhobhraman www.luhobhraman.com Your business entity will be providing us the best rates for your different kind services you offer and keep us updated with different offers on timely basis We will scrutinize the best available offer given by your company by comparing it with other offers given at different give you feedback on ways of improving the offer and / or accept your offer We will repackage the offers for the seal of trust ( or can be sold on your brand name* ) and then we will push your offer among the 3000 Indian out bound travel agencies . Surely the best offer will get most of the business India can generate for Philippines !
- 20. • Indian Food at hotels and choice of vegetarian if possible besides world cuisines ( most Indian's also enjoy Thai and Italian food),Yet some Indians have specific needs (e.g. dietary) when traveling because of their social/religious background Big spenders but always want quality competitive prices – looking for deals always ( not necessarily cheap ) Sticklers for detail and service quality as Indian culture is highly service oriented eg – Bell boys taking bags/Service with a genuine smile/ Equal respect for all Attitude towards travel: Status is important. The prestige attached is high Going somewhere off the beat track…destinations such as Koh Samui or Chiang Mai are becoming popular. Other city delights similar to global leisure - Shopping , night life , spa etc The Indian market is highly complex and consists of many segments (region, religion, caste, language, etc.) Luhobhraman www.luhobhraman.com
- 22. Sex Male 68% Female 32% Age 30 or younger 28% 31 – 50 49% 51 and older 21% Demographic Profile of Indian Traveler Middle class – 15 to 20,000 USD(PA) Nouveau Riche– 20 to 50 ,000 USD(PA) Elite - Not accounted for Marital Status Married 78% Non-married 20% Luhobhraman www.luhobhraman.com
- 23. If you find my work interesting , I'd be happy to meet and discuss details. I look forward to hear from you. Luhobhraman www.luhobhraman.com Contact – Name -Siddharth Kundu Designation- Chief Experience Officer Email – info@luhobhraman.com Yahoo- Siddharth.kundu@yahoo.com Skype – siddharth.kundu007 Telephone- (+91)8584921647 (+63)9152611289 LinkedIn- http://www.linkedin.com/pub/siddharth- kundu/36/482/70b Facebook- https://www.facebook.com/Luhobhraman