Hummingbird is the new algorithm from Google. It will change the way people search and browse the web. With a more and more mobile internet, this update bring to Google even more possibilities to stay presents on our lives!

1. Google Hummingbird
SEO Impacts

2. " You should not be spending your
time searching, you should be
spending your time living”
Amit Singhal
Google’s senior vice president

3. The Hummingbird
algorithm will affect
90% of searches

4. Most significant change since 2010
2010 – Caffeine
2010 – Instant
2011 – Panda update
2011 – Schema.org
2011 – Query encryption
2012 – Search + Your world
2012 – Penguin update
2012 – Knowledge Graph
2013 – Hummingbird

5. What is this big change?
As search queries get more complicated,
"Boolean" or keyword-based systems begin
deteriorating.
With Hummingbird, Google is trying to keep
pace with the evolution of internet, basing
searches on a more intelligent
understanding of searches, not only
keywords matching!

6. (Not provided keywords)
100% of organic keywords will appear as
(not provided) on GA
SEO will not fight for rankings to specific
keywords, but to be an authority in specific
niches!

7. Hummingbird
will improve…

8. Google+
+1 of friends will influence more and more
Authorship in Search
Related Hashtags
Google Plus Communities
Auto Awesome and Enhanced Image
Editing
Hangouts on Air
Q&A for Hangouts on Air

9. Local Searches
More relevant and constant on searches.

10. In-depth articles
These results provide high-quality content to
help you learn about or explore a subject

11. Voice searches
The voice search will answer queries and
understand a sequel of questions based on
context and semantic!

12. Mobile
Google redefined their mobile search results
page.
“It’s cleaner and simpler, optimized for
touch, with results clustered on cards so you
can focus on the answers you’re looking.“
Amit Singhal

13. Mobile
Life is getting mobile, so do Google.
“Create conversational content. With more
users searching on their mobile device with
voice searches, think about how a user
would verbally search for something and do
your best to tailor content accordingly.“
http://www.youtube.com/watch?v=n2ZUSPecPRk

14. Knowledge graph

15. Knowledge graph
Google have 85(and counting!) different
ways to present results to users.
News, Ratings, Authorship, Events, Google
+, Maps, Local, Related searches, Carousel,
BIO’s, Movie box, Medical info, Flight status
All based on information from other sites
presented by Knowledge Graphs, that keep
users navigating on Google SERP’s!

16. Knowledge graph
Only 15% of searches
don’t show any
Knowledge graph!

17. Knowledge graph
SEO do not lost space on SERP’s…
First
organic
result

18. Knowledge graph
They just change from keywords to entities!
En00es
results!

19. Schema.org
Google and other search engines defined
an standard format to markup the entities.

20. So…
With Google Hummingbird, SEO should be
less about keyword data and more about
customer engagement.

21. How to take
advantage

22. Longtail
Hummingbird is designed specially to
deliver useful answers for specific and more
complex queries.
If you create content around answering
specific needs, Google will recognize this
and see your content as being highly
relevant.

23. But with great content…
…Comes social networks!
“Where can I eat chinese within a 5 mile
radius? (query with 8 keywords!)
Google knows your friends Jonny and Mike
like Siam Chinese 6 miles from here, why
don’t you go there? And after you can stop
for dessert at Menchies since you love
frozen yogurt.”

24. Conversation searches
You: What is Eiffel Tower height?
Google: The tower stands 324 metres.
You: When they build it?
Google: Was build in 1889 to the World’s
Fair.
You: Is it build by a French guy?
Google:It was build by Alexandre Gustave
Eiffel, an French civil engineer, architect and
freemason

25. Keyword Radiation
Stokke is the best
options to moms with
new born! Our
strollers have the
ability of carry bags,
be resistant and
guarantee the baby
comfort!
See more from
Stokke stroller here!
We have different
types of strollers to
ride with the kids and
babies. See more
from our stroller line
and choose yours!

26. User stay longer on SERP’s
Google is keeping users longer on SERP’s
• Average visit duration
• Pages per visit
• Bounce rate
They are doing what teach us on Google
Analytics: Based on qualitative and
quantitative metrics, enhance the chances of
making money!

27. Making the
difference

28. Trust and authority are now king
Be the authority within your niche that users
turn to for content that helps them solve
problems or teaches them something new.

29. How Hummingbird see pages?
Pages are entities, not only a keyword
representative!
We can now think of every way a page can
get traffic, not only a keyword!

30. “Is it useful?” mantra
-
-
-
-
Conversation searches;
Fill up user needs;
Be an authority in your niche;
Focus on information user really needs;

31. What happens now?
“Succeeding in SEO will be the same as it’s
always been if you’re doing it right – give
the users a great experience.”
Matt Cutts
Head at Google Webspam team

32. This is the
beginning of
Google
Hummingbird,
and there is no
shortcut!
Thank you!