Unveiling SOCIO COSMOS: Where Socializing Meets the Stars
App.net Introduction
1. BarCamp Rhein Main 2013
Lukas Rosenstock
Disclaimer: Neither I nor my own company are in any way
affiliated with app.net. This presentation represents solely my
own personal opinion.
2. Dalton Caldwell
●
Serial Entrepreneur: Imeem + picplz
●
app.net initial concept: landing pages for apps
●
app.net pivot: an ad-free social network
–
$500.000 crowdfunding
●
WHY?
3. Twitter in the beginning
●
●
Pioneer of Platforms and APIs
Powered by the community of early adopters
and developers
–
●
Users invented Hashtags, Retweets etc.
'Twitter’s not a site, it’s a protocol'
–
http://www.human20.com/twitters-not-a-site-its-a-protocol/
4. Twitter in 2012...
●
Display Guidelines → Display Requirements
●
No anonymous API / no offical RSS feeds
●
Enforced t.co URL shortening
●
●
1 million API access token limit for any
developer
100 000 API access tokens for client apps
–
„we gave developers guidance that they should not
build client apps that mimic or reproduce the
mainstream Twitter consumer client experience“
●
http://dev.twitter.com/blog/changes-coming-to-twitter-api
5. Web Business Models
●
Infrastructure
Companies
–
●
Dropbox, Evernote,
AWS, Twilio, GitHub
etc.
●
Media/Advertising
Companies
–
Twitter, Facebook,
Google etc.
'If you are building an advertising/media
business, it would then follow that you need to
own all of the screen real-estate that users see.'
–
http://daltoncaldwell.com/what-twitter-could-have-been
6. Social Infrastructure Company?!
●
'Why isn’t there an opportunity to pay money to
get an ad-free feed from a company where the
product is something you pay for, not, well, you.'
–
http://daltoncaldwell.com/an-audacious-proposal
Propably
one of the
app.net
backers
7. Dalton 'screwed' by Facebook
●
●
●
●
'[...] the individuals in the room explained that the product I was
building was competitive with your recently-announced
Facebook App Center product.'
'[…] your “platform developer relations” executive made no
attempt to defend my position. [...] made clear that the success
of my product would be an impediment to your ad revenue
financial goals […]'
'Personally speaking, I am resolved to never write another line
of code for rotten-to-the-core “platforms” like Facebook or
Twitter. Lesson learned.'
'Your company, and Twitter, have demonstrably proven that they
are willing to screw with users and 3rd-party developer
ecosystems, all in the name of ad-revenue.'
–
http://daltoncaldwell.com/dear-mark-zuckerberg
16. Files
●
General purpose file storage API for apps
–
●
e.g. for photos shared in the stream
$ Free users have 500 MB, paid users 10 GB
17. Can app.net be successful?
●
●
●
Currently: 200.000 users
We don't know yet – it's a Social Software
business model experiment
If you want them to succeed ….
18. Action steps
●
Go to http://join.app.net/
●
Create an account
●
Follow me: @lukasros :-)
19. Alternatives
●
Twitter/Facebook
–
●
Remember: You are the product!
Decentralized Social Networks
–
Diaspora, status.net/identi.ca, tent.io, pump.io
oStatus …
●
●
Highly fragmented market
IndieWeb Movement
–
Microblogging on your own domain
–
Silos (Twitter/Facebook etc.) for distribution
20. PESOS
●
Publish Elsewhere, Syndicate on your Own Site
–
http://indiewebcamp.com/PESOS
●
Services often limit/disallow this in their terms
●
E = app.net
–
●
Use any client (e.g. Robin on Android, Felix on iOS)
OS = phpADNSite :-)
–
Archival of all posts in a MySQL database
–
Custom visualization, permalinks on your own
domain etc.
–
https://github.com/LukasRos/phpADNSite
