Slides summarize concepts of "A Persuasion Primer" by Emma Haak, PM Network Magazine, July 2013, p. 44-49. Focused on Stakeholder Management: Managing Stakeholder Engagement process from ch 13 of PMI's PMBOK 5. Slides produced by SIUE CMIS540 Fall2013 students

1. Best Practices
for Stakeholder Engagement

2. Best Practices
for Stakeholder Engagement:
Executive Stakeholder
1. Listen.
2. Use their time wisely.
3. Come prepared to explain benefits and values
as it relates to the business strategy.
From: A Persuasion Primer by Emma Haak, PM Network, July 2013, p. 44-49

3. Best Practices
for Stakeholder Engagement:
Project Sponsors
1. Focus on the end goals.
2. If there are problems, focus on the fixes.
3. If there are changes, focus on the impact to
budget and timeline.
4. After meeting with them, send an email to
reiterate what was said.
From: A Persuasion Primer by Emma Haak, PM Network, July 2013, p. 44-49

4. Best Practices
for Stakeholder Engagement:
External Stakeholders
1. Find out each stakeholder’s top priority. Ask -and listen.
2. Establish trust by interacting face-to-face, and
by being trustworthy.
3. Know when to stop talking -- and listen.
From: A Persuasion Primer by Emma Haak, PM Network, July 2013, p. 44-49

5. Best Practices
for Stakeholder Engagement:
Team Members
1. Be conscious of team member contributions
and acknowledge them.
2. Avoid spreading bad news via email.
3. When facing a major adjustment, partner with
the team members to work through it.
From: A Persuasion Primer by Emma Haak, PM Network, July 2013, p. 44-49