SlideShare a Scribd company logo
1 of 49
Share the knowledge
and the hell will break loose
UserExpired.com @zagaynikov
Łukasz Szadkowski
18. Thursday with Social Media in Łódź
Let’s share!
UserExpired.com @zagaynikov https://www.flickr.com/photos/sangudo/5890198918/sizes/l
Preparing a lecture
UserExpired.com @zagaynikov https://www.flickr.com/photos/eole/3816222092/sizes/l
Just before the lecture
UserExpired.com @zagaynikov https://www.flickr.com/photos/esuli/5395643688/sizes/l
During the lecture – expectations
UserExpired.com @zagaynikov https://www.flickr.com/photos/teddy-rised/2814710002/sizes/o/
During the lecture – reality
UserExpired.com @zagaynikov https://www.flickr.com/photos/worldbank/8778796109/sizes/l
So what happens?
Horror
UserExpired.com @zagaynikov
What am I talking about?
I know almost nothing about UX
Nobody understands me
How to deal with it?
UserExpired.com @zagaynikov
Horror
What am I talking about?
I know almost nothing about UX
Nobody understands me
Horror = Client consulting
UserExpired.com @zagaynikov
Horror = Client consulting
UserExpired.com @zagaynikov
You’ll improve your rhetorical skills
How to deal with it?
UserExpired.com @zagaynikov
Horror
What am I talking about?
I know almost nothing about UX
Nobody understands me
Nobody understands me
UserExpired.com @zagaynikov
Nobody understands me
UserExpired.com @zagaynikov
You’ll test your design quickly
How to deal with it?
UserExpired.com @zagaynikov
Horror
What am I talking about?
I know almost nothing about UX
Nobody understands me
What am I talking about?
UserExpired.com @zagaynikov
What am I talking about?
UserExpired.com @zagaynikov
You’ll check how well you remember your design
What am I talking about?
UserExpired.com @zagaynikov
You’ll check how well you remember your design
And you’ll see your design evolving ;)
How to deal with it?
UserExpired.com @zagaynikov
Horror
What am I talking about?
I know almost nothing about UX
Nobody understands me
I know almost nothing about UX
UserExpired.com @zagaynikov
Yes. I am learning all the time.
UserExpired.com @zagaynikov
Let’s learn!
As a teacher
Example: Simple marketing techniques
UserExpired.com @zagaynikov
Teacher: There is no such thing as a „free” data
packets.
Example: Simple marketing techniques
UserExpired.com @zagaynikov
Teacher: There is no such thing as a „free” data
packets.
Student: Wrong!
UserExpired.com @zagaynikov
Data is for free!!!
UserExpired.com @zagaynikov
Or is it?
New techniques vs old techniques
UserExpired.com @zagaynikov
Even if you are bored with some strategies, remember
that there is plenty of customers who don’t realize them.
So use them 
New techniques vs old techniques
UserExpired.com @zagaynikov
Even if you are bored with some strategies, remember
that there is plenty of customers who don’t realize them.
So use them 
Cialdini is timeless!
UserExpired.com @zagaynikov
Mind Maps and Illogical Connections: Where is Putin?
UserExpired.com @zagaynikov
Mind Maps and Illogical Connections: IT + Farmer
Inspirations vs business
UserExpired.com @zagaynikov
People are very creative.
But not all of them are thinking about money (thank God!)
UserExpired.com @zagaynikov
Let’s learn!
As a student
Be brave!
UserExpired.com @zagaynikov https://www.flickr.com/photos/mdgovpics/6756395551/sizes/l
Be brave!
UserExpired.com @zagaynikov https://www.flickr.com/photos/mdgovpics/6756413889/sizes/l
Be brave: ask and answer!
UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/
http://www.walloftweets.net/
Be brave: take part in competitions
UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/
Instagram bingo!
What’s in it for me?
UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/
For a student:
What’s in it for me?
UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/
For a student:
• You’ll get to know new people
What’s in it for me?
UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/
For a student:
• You’ll get to know new people
• You’ll do a little sightseeing
What’s in it for me?
UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/
For a student:
• You’ll get to know new people
• You’ll do a little sightseeing
• You’ll have a good time
What’s in it for me?
UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/
For a student:
• You’ll get to know new people
• You’ll do a little sightseeing
• You’ll have a good time
• Probably you’ll win a little souvenir
What’s in it for me?
UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/
For organizers:
What’s in it for me?
UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/
For organizers:
• You’ll have better contact with the audience
What’s in it for me?
UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/
For organizers:
• You’ll have better contact with the audience
• You’ll gather feedback easily
What’s in it for me?
UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/
For organizers:
• You’ll have better contact with the audience
• You’ll gather feedback easily
• You’ll offer promotion to your partners
(Instagram bingo task: make a photo at a certain bar and tag it)
Don’t be affraid of your inner idiot
UserExpired.com @zagaynikov https://www.flickr.com/photos/morphomir/2407451929/sizes/l
Be brave: be active not passive
UserExpired.com @zagaynikov
So why do you need Twitter or FB?
UserExpired.com @zagaynikov
To share the knowledge, of course!
So why do you need Twitter or FB?
UserExpired.com @zagaynikov
Wrong!
So why do you need Twitter or FB?
UserExpired.com @zagaynikov
For asking questions and sharing answers for them.
Thank you
UserExpired.com @zagaynikov

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Share the knowledge and the hell will break loose

  • 1. Share the knowledge and the hell will break loose UserExpired.com @zagaynikov Łukasz Szadkowski 18. Thursday with Social Media in Łódź
  • 2. Let’s share! UserExpired.com @zagaynikov https://www.flickr.com/photos/sangudo/5890198918/sizes/l
  • 3. Preparing a lecture UserExpired.com @zagaynikov https://www.flickr.com/photos/eole/3816222092/sizes/l
  • 4. Just before the lecture UserExpired.com @zagaynikov https://www.flickr.com/photos/esuli/5395643688/sizes/l
  • 5. During the lecture – expectations UserExpired.com @zagaynikov https://www.flickr.com/photos/teddy-rised/2814710002/sizes/o/
  • 6. During the lecture – reality UserExpired.com @zagaynikov https://www.flickr.com/photos/worldbank/8778796109/sizes/l
  • 7. So what happens? Horror UserExpired.com @zagaynikov What am I talking about? I know almost nothing about UX Nobody understands me
  • 8. How to deal with it? UserExpired.com @zagaynikov Horror What am I talking about? I know almost nothing about UX Nobody understands me
  • 9. Horror = Client consulting UserExpired.com @zagaynikov
  • 10. Horror = Client consulting UserExpired.com @zagaynikov You’ll improve your rhetorical skills
  • 11. How to deal with it? UserExpired.com @zagaynikov Horror What am I talking about? I know almost nothing about UX Nobody understands me
  • 13. Nobody understands me UserExpired.com @zagaynikov You’ll test your design quickly
  • 14. How to deal with it? UserExpired.com @zagaynikov Horror What am I talking about? I know almost nothing about UX Nobody understands me
  • 15. What am I talking about? UserExpired.com @zagaynikov
  • 16. What am I talking about? UserExpired.com @zagaynikov You’ll check how well you remember your design
  • 17. What am I talking about? UserExpired.com @zagaynikov You’ll check how well you remember your design And you’ll see your design evolving ;)
  • 18. How to deal with it? UserExpired.com @zagaynikov Horror What am I talking about? I know almost nothing about UX Nobody understands me
  • 19. I know almost nothing about UX UserExpired.com @zagaynikov Yes. I am learning all the time.
  • 21. Example: Simple marketing techniques UserExpired.com @zagaynikov Teacher: There is no such thing as a „free” data packets.
  • 22. Example: Simple marketing techniques UserExpired.com @zagaynikov Teacher: There is no such thing as a „free” data packets. Student: Wrong!
  • 25. New techniques vs old techniques UserExpired.com @zagaynikov Even if you are bored with some strategies, remember that there is plenty of customers who don’t realize them. So use them 
  • 26. New techniques vs old techniques UserExpired.com @zagaynikov Even if you are bored with some strategies, remember that there is plenty of customers who don’t realize them. So use them  Cialdini is timeless!
  • 27. UserExpired.com @zagaynikov Mind Maps and Illogical Connections: Where is Putin?
  • 28. UserExpired.com @zagaynikov Mind Maps and Illogical Connections: IT + Farmer
  • 29. Inspirations vs business UserExpired.com @zagaynikov People are very creative. But not all of them are thinking about money (thank God!)
  • 31. Be brave! UserExpired.com @zagaynikov https://www.flickr.com/photos/mdgovpics/6756395551/sizes/l
  • 32. Be brave! UserExpired.com @zagaynikov https://www.flickr.com/photos/mdgovpics/6756413889/sizes/l
  • 33. Be brave: ask and answer! UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/ http://www.walloftweets.net/
  • 34. Be brave: take part in competitions UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/ Instagram bingo!
  • 35. What’s in it for me? UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/ For a student:
  • 36. What’s in it for me? UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/ For a student: • You’ll get to know new people
  • 37. What’s in it for me? UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/ For a student: • You’ll get to know new people • You’ll do a little sightseeing
  • 38. What’s in it for me? UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/ For a student: • You’ll get to know new people • You’ll do a little sightseeing • You’ll have a good time
  • 39. What’s in it for me? UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/ For a student: • You’ll get to know new people • You’ll do a little sightseeing • You’ll have a good time • Probably you’ll win a little souvenir
  • 40. What’s in it for me? UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/ For organizers:
  • 41. What’s in it for me? UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/ For organizers: • You’ll have better contact with the audience
  • 42. What’s in it for me? UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/ For organizers: • You’ll have better contact with the audience • You’ll gather feedback easily
  • 43. What’s in it for me? UserExpired.com @zagaynikov https://www.flickr.com/photos/danielcoy/4175199668/sizes/o/ For organizers: • You’ll have better contact with the audience • You’ll gather feedback easily • You’ll offer promotion to your partners (Instagram bingo task: make a photo at a certain bar and tag it)
  • 44. Don’t be affraid of your inner idiot UserExpired.com @zagaynikov https://www.flickr.com/photos/morphomir/2407451929/sizes/l
  • 45. Be brave: be active not passive UserExpired.com @zagaynikov
  • 46. So why do you need Twitter or FB? UserExpired.com @zagaynikov To share the knowledge, of course!
  • 47. So why do you need Twitter or FB? UserExpired.com @zagaynikov Wrong!
  • 48. So why do you need Twitter or FB? UserExpired.com @zagaynikov For asking questions and sharing answers for them.