Online Social Media And How Its Changing The Way We Engage Brief
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This was a presentation I gave to the IIB group in Melbourne.
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Online Social Media And How Its Changing The Way We Engage Brief
- 1. Online Social Media and how its changing the way we engage
- 2. What changed Peek Come with me and I’ll show you the way
- 9. The Emotional Face of Twitter
- 21. Thank You for Listening ! I help companies to develop digital communication strategy Luke Grange info (at) knowledge- solutions.com.au 03 90014488 Twitter: @lukegrange
Notes de l'éditeur
- Use the example of Linkedin: Show your own network and explain where they came from. Dip into their indivisual contacts and explain how to build your own network Its important to explain the reasons as to why BCN’s are useful and how in the future they will be your face to the business community.
- Use the example of Linkedin: Show your own network and explain where they came from. Dip into their indivisual contacts and explain how to build your own network Its important to explain the reasons as to why BCN’s are useful and how in the future they will be your face to the business community.
- Transcript : Secondly, you remember the Greek and Roman agora? We now have something I call ideagoras. These are open markets for uniquely qualified minds. So we're going to hear from Proctor and Gamble on the panel. P&G is looking for a molecule that'll take red wine out of a shirt. So help me with the math. They've got 9,000 chemists inside the boundaries of P&G. And there's a million-five outside the boundaries of P&G that they can now get to because they're organized into ideagoras, like the InnoCentive network that has 130,000 scientists. And sure enough, there's a retired chemist in Boston or a grad student in Taipei that comes up with a molecule. P&G pays them through the InnoCentive mechanism, say, $150,000 and you've got Tide To Go. It's a fabulous product. Half of all of P&G's innovations will come from outside the company by the end of this year. How do you get the internal R&D people to want to find it outside? What about NIH, the not-invented-here syndrome? Well, it's called aligning interest. People at P&G get comped based on innovation, not on whether or not they found the innovation internally. Rather than NIH, at P&G they call it the PFE, the PFE syndrome -- proudly found elsewhere. Author’s Original Notes: * Alan’s breakout session is on InnoCentive