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Organizational Design




MultiMedia by             2002 South-
Organizations
           Common Elements
                  Operate with authority


                     Have departments


                Use line and staff positions




MultiMedia by                        2002 South-
Organizational Design Objectives

                     Integrate
      Respond to
                       new
       change
                     elements



      Coordinate     Encourage
         the         flexibility
      components


MultiMedia by           2002 South-
Mechanistic Structure is
         Characterized By
    Rigidly defined tasks
    Formalization
    Rules and regulations
    Centralized decision making
    Emphasis on control from top levels down
    Vertical communication



MultiMedia by                      2002 South-
Mechanistic versus Organic Structures




MultiMedia by             2002 South-
Organic Structure



1.   Free flowing.
2.   Has few rules and regulations.
3.   Decentralizes decision making.
4.   Referred to as the horizontal structure.
5.   Allows changes to be made rapidly as the needs require.
6.   Frequently redefines tasks to fit employee and environmental needs.




       MultiMedia by                              2002 South-
Contingency Factors




MultiMedia by            2002 South-
Influence of Strategy on Structure




MultiMedia by           2002 South-
Uncertain Environment Calls For


— Organic structure that emphasizes:
    • flexibility
    • coordination
    • less formal procedures




 MultiMedia by                   2002 South-
Small Organizations


   Little division       Few rules and
      of labor            regulations

Informal performance    Informal budget
      appraisals          development
                           procedures




 MultiMedia by               2002 South-
Large Organizations

                    Greater division
                    Greater division
    Mechanistic
    Mechanistic         of labor
                       of labor




   More rules and
   More rules and     More elaborate
                     More elaborate
     regulations
    regulations      internal systems
                    internal systems




MultiMedia by               2002 South-
Organizational Life Cycle and Structural Characteristics




    MultiMedia by                      2002 South-
Producing Goods in Small Quantities


                Small batch technology


           Unit production technology




MultiMedia by                            2002 South-
Large Volume of Standardized
      Products Technology
          Large batch technology
          Mass production technology




MultiMedia by                       2002 South-
MultiMedia by   2002 South-
Functional Structure
• Groups positions into departments based on similar skills,
  expertise, and resources.
  Advantages
   – Economics of scale
   – Minimizes duplication of personnel and equipment
   – Simplifies training
   Disadvantages
   – Employees may have little understanding of and concern for
     the specialty areas outside their own functional area
   – Barriers in communication, cooperation, and coordination
   – Functional structure response time to changes may be slow


   MultiMedia by                            2002 South-
Divisional Structure

 Groups departments based on organizational outputs.
 Self-contained strategic business units.
 Creates a set of autonomous mini-companies.




  MultiMedia by                         2002 South-
Divisional Structure

Advantages
– Focuses the attention of employees and managers on
  results for the product, the customer, or the
  geographical area.
– Flexible and responsive to change.
– Singleness of purpose.
– Responsibility and accountability for performance
  are easier to target.



 MultiMedia by                      2002 South-
Divisional Structure

 Disadvantages
 – Duplication of activities and resources.
 – Loses efficiency and economies of scale.
 – Lack of technical specialization, expertise, and
   training can result.
 – Coordination may suffer.




MultiMedia by                       2002 South-
Matrix Structure


Combines the advantages of functional specialization
 with the focus and accountability of the divisional
                     structure.

          Employs dual lines of authority.




MultiMedia by                        2002 South-
Matrix Design Used in One of
           Two Situations
 First, it is used when a firm offers a diverse set of
  products, has a complex environment, and requires
  functional expertise.
 Second, it is used when managers want to
  maximize economies of scale and shared resources.




 MultiMedia by                          2002 South-
Team Structure
Advantages
—Breaks down barriers across departments.
—Speeds up decision making and response time.
—Employees are strongly motivated.
—Improvement over the matrix structure.

Disadvantages
— Depends on employees who learn and train for
  success.
— A large amount of time may be required for team
  meetings.

 MultiMedia by                      2002 South-
Network Structure Known as
           “Dynamic Network”
• A small central organization relies on other organizations
  to perform critical functions on a contract basis.
  Advantages
   – Provides flexibility.
   – Overhead remains low.
   Disadvantages
   – Lack of control.




    MultiMedia by                        2002 South-

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Ch09

  • 2. Organizations Common Elements Operate with authority Have departments Use line and staff positions MultiMedia by 2002 South-
  • 3. Organizational Design Objectives Integrate Respond to new change elements Coordinate Encourage the flexibility components MultiMedia by 2002 South-
  • 4. Mechanistic Structure is Characterized By  Rigidly defined tasks  Formalization  Rules and regulations  Centralized decision making  Emphasis on control from top levels down  Vertical communication MultiMedia by 2002 South-
  • 5. Mechanistic versus Organic Structures MultiMedia by 2002 South-
  • 6. Organic Structure 1. Free flowing. 2. Has few rules and regulations. 3. Decentralizes decision making. 4. Referred to as the horizontal structure. 5. Allows changes to be made rapidly as the needs require. 6. Frequently redefines tasks to fit employee and environmental needs. MultiMedia by 2002 South-
  • 8. Influence of Strategy on Structure MultiMedia by 2002 South-
  • 9. Uncertain Environment Calls For — Organic structure that emphasizes: • flexibility • coordination • less formal procedures MultiMedia by 2002 South-
  • 10. Small Organizations Little division Few rules and of labor regulations Informal performance Informal budget appraisals development procedures MultiMedia by 2002 South-
  • 11. Large Organizations Greater division Greater division Mechanistic Mechanistic of labor of labor More rules and More rules and More elaborate More elaborate regulations regulations internal systems internal systems MultiMedia by 2002 South-
  • 12. Organizational Life Cycle and Structural Characteristics MultiMedia by 2002 South-
  • 13. Producing Goods in Small Quantities Small batch technology Unit production technology MultiMedia by 2002 South-
  • 14. Large Volume of Standardized Products Technology  Large batch technology  Mass production technology MultiMedia by 2002 South-
  • 15. MultiMedia by 2002 South-
  • 16. Functional Structure • Groups positions into departments based on similar skills, expertise, and resources. Advantages – Economics of scale – Minimizes duplication of personnel and equipment – Simplifies training Disadvantages – Employees may have little understanding of and concern for the specialty areas outside their own functional area – Barriers in communication, cooperation, and coordination – Functional structure response time to changes may be slow MultiMedia by 2002 South-
  • 17. Divisional Structure  Groups departments based on organizational outputs.  Self-contained strategic business units.  Creates a set of autonomous mini-companies. MultiMedia by 2002 South-
  • 18. Divisional Structure Advantages – Focuses the attention of employees and managers on results for the product, the customer, or the geographical area. – Flexible and responsive to change. – Singleness of purpose. – Responsibility and accountability for performance are easier to target. MultiMedia by 2002 South-
  • 19. Divisional Structure Disadvantages – Duplication of activities and resources. – Loses efficiency and economies of scale. – Lack of technical specialization, expertise, and training can result. – Coordination may suffer. MultiMedia by 2002 South-
  • 20. Matrix Structure Combines the advantages of functional specialization with the focus and accountability of the divisional structure. Employs dual lines of authority. MultiMedia by 2002 South-
  • 21. Matrix Design Used in One of Two Situations  First, it is used when a firm offers a diverse set of products, has a complex environment, and requires functional expertise.  Second, it is used when managers want to maximize economies of scale and shared resources. MultiMedia by 2002 South-
  • 22. Team Structure Advantages —Breaks down barriers across departments. —Speeds up decision making and response time. —Employees are strongly motivated. —Improvement over the matrix structure. Disadvantages — Depends on employees who learn and train for success. — A large amount of time may be required for team meetings. MultiMedia by 2002 South-
  • 23. Network Structure Known as “Dynamic Network” • A small central organization relies on other organizations to perform critical functions on a contract basis. Advantages – Provides flexibility. – Overhead remains low. Disadvantages – Lack of control. MultiMedia by 2002 South-