Self-Publishing Authors: How to market your book

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This presentation examines five big trends impacting the future of book publishing. It explores how technology is disrupting the book publishing industry, how Big Publishers are threatening the future of books, and how indie authors + ebooks have the power to expand book consumption and promote cross-cultural understanding for the good of all humanity. Keynote address presented by Mark Coker of Smashwords at the 27th Annual Central Coast Writers' Conference held in Morro Bay, CA. Presented September 17, 2011

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Learn the 10 publishing industry trends that will most impact the future for book authors. Mark Coker, founder of Smashwords, examines how the simultaneous rise of ebooks, self-publishing and democratized access to retailers will forever transform the publishing landscape. Learn how the power center in the publishing industry is shifting from publishers to writers, and how self-published authors now how the tools to out-sell and out-compete the big publishers. Learn why the former stigma of self-publishing has been replaced with growing pride as indie authors scale all the international bestseller lists. Meanwhile, the stigma of traditional publishing is increasing as publisher missteps cause authors to lose faith in big publishers. View the companion video of this presentation at http://www.youtube.com/watch?v=NbT7r-DUa6M

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This comprehensive online workshop, The Alliance of Independent Authors, teaches authors how to reach more readers at the Apple iBooks Store. Mark Coker of Smashwords teaches authors how to maximize merchandising opportunities and sales at the world's second largest ebook store. This was part II of a two-part ALLi series featuring Mark Coker. View part I at http://www.youtube.com/watch?v=j3quE1... Learn more about ALLi at http://allianceindependentauthors.org/

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This presentation was given by Mark Coker at the Edinburgh Publishing Conference held June 12, 2013 at the University of Edinburgh business school in Scotland. The conference examined the innovation, disruption and new business models that are helping to shape the future of publishing. In this presentation, Mark Coker, the founder of Smashwords (a global ebook distributor serving over 60,000 indie authors and small publishers), examined ten trends that are shaping the future of publishing.

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Writers will learn how to make their books more appealing to readers in this comprehensive (and unconventional) tutorial presented by Mark Coker, founder of Smashwords. Have you ever wondered if readers prefer longer or shorter books? How about pricing? Will you sell more books at a lower price or a higher price? Which price yields you the greatest overall earnings? Which price helps you grow your readership the fastest? How and why might your book sales fluctuate over time? Do books with shorter titles appeal more to readers than long titles? These and many other questions are answered in the annual Smashwords Survey. This video examines the results of the 2013 Smashwords Survey, first published in May 2013. Smashwords analyzed over $12 million in book sales covering over 120,000 books over an 11-month period, and then posed useful (and some not-so-useful) questions at the data, all with the goal of identifying tips and tricks that could help authors make their books more desirable to readers. Some of the results are insightful and other results were just plain silly. Enjoy! View the video of this presentation at http://www.youtube.com/watch?v=2rrl4NExo3Y

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Improving patient satisfaction scores and the overall patient experience of care is a top priority for health systems. It’s a key quality domain in the CMS Hospital Value-Based Purchasing (VBP) Program (25 percent) and it’s an integral part of the IHI Triple Aim. But, despite the fact that health systems realize the importance of improving the patient experience of care, they often use patient satisfaction as a driver for outcomes. This article challenges this notion, instead recommending that they use patient satisfaction as a balance measure; one of five key recommendations for improving the patient experience: Use patient satisfaction as a balance measure—not a driver for outcomes. Evaluate entire care teams—not individual providers. Use healthcare analytics to understand and act on data. Leverage innovative technology. Improve employee engagement. This article also explains why patient experience is so closely tied to quality of care, and why it’s a prime indicator of a healthcare organization’s overall health.

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A consolidated EDW is not a replacement or threat to the individual financial systems and reporting tools employed for general ledger, billing, payroll, or supply management. On the contrary, each of those systems is designed with sophisticated functionality that drives organizational efficiency. But alone, these systems realize only a portion of their true return on investment for the enterprise. As a consolidated data resource, these systems provide untold potential to address the underlying challenges to efficient, cost-effective health care.

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Predictive analytics in healthcare must be timely, role-specific, and actionable to be successful. There are also three common types of healthcare predictive analytics: Risk scores (risk stratification using CMS-HCC or other models), What-if scenarios (simulations of specific outcomes given a certain combination of events, and Geo-spatial analytics (mapping a geographical location’s patient disease burden). The common thread in all of these is the element of action, or specifically, the intervention that really matters in healthcare predictive analytics.

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Finding the perfect data governance environment is an elusive target. It’s important to govern to the least extent necessary in order to achieve the greatest common good. With the three data governance cultures, authoritarian, tribal, and democratic, the latter is best for a balanced, productive governance strategy. The Triple Aim of data governance is: 1) ensuring data quality, 2) building data literacy, and 3) maximizing data exploitation for the organization’s benefit. The overall strategy should be guided by these three principles under the guidance of the data governance committee. Data governance committees need to be sponsored at the executive board and leadership level, with supporting roles defined for data stewards, data architects, database and systems administrators, and data analysts. Data governance committees need to avoid the most common failure modes: wandering, technical overkill, political infighting, and bureaucratic red tape. Healthcare organizations that are undergoing analytics adoption will also go through six phases of data governance including: 1) establishing the tone for becoming a data-driven organization, 2) providing access to data, 3) establishing data stewards, 4) establishing a data quality program, 5) exploiting data for the benefit of the organization, 6) the strategic acquisition of data to benefit the organization. As U.S. healthcare moves into its next stage of evolution, the organizations that will survive and thrive will be those who most effectively acquire, analyze, and utilize their data to its fullest extent. Such is the mission of data governance.

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How Publish in the New Millennium: Journals to Best Sellers This PPT is from a workshop on demystifying the processes of getting published—from peer reviewed journals to blogs to books. Various ways to get started and what to avoid will be covered, with many examples and real-world practical tips and advice. Learning Objectives 1. Attendees will learn about the best ways to approach submitting a manuscript for scientific publication in peer reviewed journals. 2. Attendees will learn about the mechanics of book contracting—how to submit an idea; what publishers are looking for; how to evaluate (and negotiate) a contract; royalties, advances and copyright; why to NEVER first submit a manuscript to a publisher; differences in publishers; when an author needs an agent (and when one does not), along with a myriad of additional considerations and advice. 3. Attendees will learn about eBooks, Print-On-Demand, Amazon’s CreateSpace and Kindle, and other non-traditional approaches to publishing. 4. Attendees will learn about marketing, media kits, Amazon’s Author Pages, book signings, library talks and other promotional aspects.

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Following iGO eBooks plenary presentation on the subject of things to consider in such a Plan this is an actual production template to tangibly demonstrate the content that should be considered for inclusion in such a Business Strategy Plan for Authors & Publishers including those who choose to become a Social Enterprise. It takes into consideration the following subject headings and laid out contextually for cohesive presentation to readers, authors, publishers, sponsors, and other stakeholders. Writing / Before Publishing - Producing for an Audience / Creating for yourself? - Publishing Path & Road Map? / Writing & Vision - Traditional business strategy plans have components - Vital Plan / Selling Book - What Makes your book so Special? - Who will want to buy your work? - Competition - Format(s) of your Book - How do you plan to promote your product (Book/eBook) - Marketing Strategies? – Budgets/Projections- Timetable for writing, editing, book production, marketing etc?

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