If you thought Pinterest was just a smorgasbord of pretty pictures, think again. Some brands are making some serious waves by utilizing this photo-based social platform for their consumers. These brands are the brands that caught our eye.

1. 7 BRANDS DOING
PINTEREST RIGHT – B2C
OCTOBER 2013

2. So, you thought that Pinterest was just a
smorgasbord of pretty pictures? Think
again.
Some brands are making some serious
waves by utilizing this photo-based social
platform for their consumers.
These brands are making Pinterest work
for their brand, and they’re making it look
easy.
Here are our favorite seven:
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3. GENERAL ELECTRIC
Sure, we all use GE products in our
everyday life, but how exactly does that
translate to Pinterest?
GE took this challenge head-on and came
out as an excellent showcase of what
brands can do with the platform. With over
18,000 followers, GE has innovative
boards that showcase GE’s greatest
products and most important innovations.

4. They have a mix of boards, whose topics range from Eco-Efficiency to personal fitness.
Although we’re pretty sure that only GE could pull of a Pinterest Board dedicated the
light bulb, their “Badass Machines” Board is our personal favorite.

5. WHOLE FOODS
Message Development
Media Planning
and Buying
Social Media
Enterprise
Strategy
At first, you might think it’s pretty obvious
why Whole Foods would make this list.
Their reputation for providing great food is
basically why Pinterest was created. They
were one of the first and continue to be
among the best brands to use Pinterest to
share
BRAND recipes while making sure to drive
INTEGRATION their own website.
traffic to
In short, Whole Foods recognized the
potential for brand and website traffic
Crisis
Communications
growth. And they used it to bring their
Vegan Pad Thai Wrap to the masses.
Litigation
Communications
Corporate Social
Responsibility
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6. What surprised us is the brand image that Whole Foods manages to create through
Pinterest. Alongside the recipes for things like Mediterranean Stuffed Squash is pure
brand personality. They even have a board dedicated to their home city, Austin. When
dealing with big brands like Whole Foods, it’s easy to lose the personable image that
comes more easily to smaller brands.
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7. EVERYDAY HEALTH
Everyday Health’s main Pinterest board
clearly states its goal: to help their
followers take care of themselves through
“expert advice and health news and
information.” And boy, do they deliver. With
a whopping 45 boards, these folks have
everything from motivational quotes,
healthy recipes and a “Better Booty” page
with recommended butt exercises.
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8. If you thought there was a limit to how much you could pin to an Avocado appreciation
page, you’d be wrong: this one is super intense, with over 33,000 pins. But don’t think
that someone over at Everyday Health is spending their entire day pinning those
delicious little green fruits: anyone can pin to the board by requesting to be a
“contributor.” Including your followers in your board is a great way to get people involved
(and to motivate them to keep coming back)!

9. ANTHROPOLOGIE
Obviously, it helps if your product is the
closest thing to perfection that mid-priced
mass fashion can be. Anthropologie has
enough perfectly scalloped hems and
adorable stitched detailing to make your
head explode. Where they really get
ahead, though, are their Pinterest boards.

10. Anthropologie does a great job of making solid categories that allow their (over 350,000)
followers to pinpoint exactly what they love. With categories such as “Ooh La Lace,”
“Denim Do’s,” and “Black and White,” consumers know exactly what they’re getting when
they click on an individual pin board.
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11. CHOBANI
Larry Moskowitz
How many pins can you really create with
yogurt, you ask? How creative can one get
with dairy products, you wonder? Well, just
take a look at Chobani for all the answers.
This brand gets it. They understand that
their brand is a lot more than yogurt, and
they have the Pinterest presence to prove
it.
Chobani has exactly what you would
expect a yogurt brand to have (read:
oodles and oodles of recipes that feature
their product, obviously).
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12. Chobani also has some off-product but on-brand boards. This includes their “Kitchen
CHObsessed” board, which features hundreds of pictures of beautiful eating spaces.
They also have a craft board and a “Fit With It” board, which features motivational fitness
pictures and quotes. Although boards like these don’t necessarily sell yogurt directly,
they do provide their followers with the content they want.
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13. MASHABLE
Mashable’s Pinterest board is fun.
That’s the thing about Pinterest: it’s
best not to take things too seriously.
Mashable has a lot of content, so their
Pinterest board could easily get out of
hand. But their nearly 4,000 pins are
organized within some really inspiring
Pinterest boards. (They have a “Nerdy
Desserts” Board. Need we say more?)
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14. Mashable also makes sure to make room for the content that is their bread and butter;
their “Everything Pinterest” board contains infographics and images galore about the
platform. We think Mashable has a great balance of information and fun content, but
don’t just take our word for it: feel free to ask their astounding 1.4 million followers.
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15. GOOSEBERRY PATCH
This one is definitely our dark horse.
Although Gooseberry Patch has
published home-style cookbooks for
over 20 years, they aren’t exactly a
household name. Enter their Pinterest.
This brand has their Pinterest game on
lock.
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16. They have the regular suspects (recipes), but they also have some really cool pins on
their “Tips & Hints” board. Their pins show that although you can just post pretty
pictures, but you can also use Pinterest as a vehicle to drive people to your brand’s
website. Gooseberry also has an entire Pinterest board dedicated to Nutella, which is
always a win.
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17. And, that’s it – these are the brands that have caught our eye lately.
Pinterest has certainly proven its worth in the consumer arena.
Stay tuned, we’ll explore additional brands doing it right for B2B.
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