Health | Tech | Food is a space and time to innovate around the core health issues of New York through the lens of social technology. While social technology most frequently addresses the upper half of Maslow’s hierarchy of needs, we will explore how these same technologies can also serve greater societal needs, namely, our health. Following short, grounding presentations from renown thought leaders, participants will engage in one of four ideation workshops: open source health, food systems, the quantified self or mobile health. All ideation inputs and outputs will be publicly published so that anyone can adopt and implement the solutions.

1. HEALTH | TECH | FOODAN OPEN INNOVATION EVENT Produced by Luminary Labs & Hosted at the Paley Center for Media www.healthtechfood.com www.luminary-labs.com

2. Event OverviewHealth | Tech | Food What: Health | Tech | Food is a space and time to innovate around the core health issues of New York, through the lens of social technology. Why: The majority of social technology is spent addressing the upper half of Maslow’s hierarchy of needs. These same technologies can also serve greater societal needs, namely, our health. When: Tuesday, February 8, 9:00am-12:30pm Where: The Paley Center for Media; the People & Society Hub for Social Media Week NY Who: Problem-solvers who are passionate about health, tech and food. How: We will employ an open innovation ideation approach. RSVP Link http://www.amiando.com/smwnyluminary.html 2

3. WHATOur Collective Goal To create a space and time to innovate around the core health issues of New York, through the lens of social technology. 3 Social Technology is our lens Four Topics One audience Open Source Health Mobile Health Food systems The quantified self

4. WhySocial > Societal Technology 4 The majority of social technologies are spent on the top of the Maslow’s hierarchy of needs, pushing out messages Social technologies can also serve greater Societalneeds

5. When & WhereThe Paley Center for Media, NY 5 We are pleased to hold our event on Tuesday, February 8, from 9:00 am-12:30pm at the Paley Center for Media, which will serve as Social Media Week’s People & Society hub, sponsored by Pepsi. RSVP is required, 24 hours before event start: http://www.amiando.com/smwnyluminary.html If you are unable to attend, the live stream will commence at 9:00am EST on February 8, 2011:http://www.livestream.com/smw_newyork_paley

6. WHOSpeakers Quantified Self, Steven G. Dean.As a design consultant rooted in the wellness industry, Steven Dean provides creative insight to corporate teams developing wellness services and products. Steven is also an active participant in the quantified self and health 2.0 communities, and the NY Event Organizer for the The Quantified Self. mHealth: Jane Sarasohn-Kahn is a health economist and management consultant who has worked with health stakeholders in the U.S. and Europe for over two decades. She focuses on the intersection of people, health and technology, and thinks about the future of health and how to expand access, improve quality, and reduce costs. More about Jane can be found on the THINK-Health website and on the Health Populi blog. Open Source + Health: Marc Koska is the inventor of the the K1 syringe -- it locks down after a single injection, preventing reuse. His organization takes an open source approach to health products, publishing the plans to allow anyone to produce the better medical instrument. Watch Marc’s Ted Talk Food Systems: JerushaKlempereris the Associate Director of National Programs Slow Food USA. Through her work with Slow Food she is also a founding board member of a new Americorps service project in development, called FoodCorps. She is a writer of all kinds of things including book reviews, blog posts, and tweets, and is a contributor to the Huffington Post, CivilEats.com, WellandGoodNYC.com, and her personal blog Eat Here 2. 6

7. WHOOrganizers & Facilitators 7 Luminary Labs, a strategy and innovation consultancy, is sponsoring and organizing the event. The following companies & people have graciously offered their time and talent for the workshop portions of event: Dario Meli Dave Miller David Holloway Elizabeth Greene Freyja Gallagher Jason Brandt Jennifer Van der Meer Karen Yung Keith Marran Krissy Goelz Sean Tyson Suzanne Xie Valeria Maltoni Andrea Castagno Cerelle Centeno Clay Hebert DagnyPrieto Daniel Licht Danielle Gould

8. WHOParticipants The best innovations are born when diverse minds collaborate. Therefore, we welcome a diverse cross-section of thinkers, problem-solvers and builders who are passionate about health and technology, but rarely get the chance to come together. Patients | Developers | Pharmaceutical ExecutiveSAgencies| Hospitals | Technologists| NurseSConsultants | Government | Scientists | PharmacieSCreatives | Doctors | Start-ups | Strategists Educators | Insurance | Patient Advocates | Professors Students | Researchers | Artists | You 8

9. HOWFLOW OF DAY 9 9:00-9:15 Icebreaker 9:15-10:30 Plenary Grounding 10:30 -11:45 Small Group Ideation 11:45-12:30 Plenary Sharing

10. HowFlow of Day Following short, grounding presentations from renown thought leaders, participants will engage in one of four ideation workshops: open source health, food systems, the quantified self or mobile health. All problem-solving inputs and outputs will be publicly published so that anyone can adopt and implement the solutions. 10

11. Event Format (3 hours) 11 45 minutes 90 minutes 75 minutes Plenary Session Icebreaker Welcome Grounding presentations by speakers Plenary Session Winning concepts are presented Ideation Group 1: Open Source + Health Ideation Group 2: Food Systems Ideation Group 3: Quantified Self Ideation Group 4: Mobile Health

12. HowIDEATION METHODOLOGY 12 In small groups, we will conduct rapid ideation in response to an assigned problem statement. Quantity is more important than quality.

13. HowIDEATION METHODOLOGY Following the ideation round, each small group will develop 1 or more concepts that solve for the problem statement. We will get a chance to review other small groups’ concepts, each marking the concepts we think are the most viable. These concepts will be presented in the plenary regroup. 13

14. AFTER THE EVENT As an open innovation exercise, we will make sure to document and publish all input and output under a Creative Commons Attribution 3.0 Unported License so that anyone can execute a concept. 14

15. Luminary Labs builds the business models that make organizations resilient in the face of change. We do this by identifying the connective patterns within your marketplace, creating the internal conditions for success, and executing agile approaches to people, processes, and technology. www.luminary-labs.com @luminarylabs