1. What is the Competitive Culture Map ? Travel Marketing in Today’s Economy: The Importance of Creating Strong City Brands

3. Success Stories: Las Vegas Las Vegas has created one of the most successful city brands around the idea of escape from daily life to an adult playground. It’s famous slogan “What Happens Here, Stays Here” captures this spirit of indulgence in a subtle, distinctive way.

4. Success Stories: Las Vegas However, Vegas’ positioning was not always so clear or memorable. The 90’s was a period of confusion and soul-searching for the marketers in the desert. The official slogan of the time was “Crazy Times Call for Crazy Fun”. But specific hotels decided to widen their audience to include families by investing millions into lavish theme parks. It was only after years of declining visitor numbers that the hotels dropped their family branding and Vegas returned to selling sin.

6. Places for Improvement: Portland Portland is one of the most vibrant and progressive cities in America. Sadly, it’s “Travel Portland” campaign is as generic as possible. Source: Travel Portland Website A new positioning would help emphasize its main selling point, its progressive lifestyle, and focus its marketing efforts on its target audience, progressive young adults and young families.