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De la comunicación humana a la 
comunicación de las organizaciones
Situación 
 
 Dos personas, un chico y una chica, van a un bar juntos 
porque uno invita al otro a tomar algo. La chica, que es la 
quien tuvo la iniciativa, piensa que el chico va a ir bien 
vestido, que es lindo y que necesita compañía. Esto 
constituye su perspectiva directa e influirá en su 
conducta comunicativa. Pero también cree que el chico 
no está seguro de su atractivo físico, lo que constituye su 
meta-perspectiva, lo cual también influirá en su 
conducta comunicativa. Por último, la chica piensa que el 
chico no la ve más que como un objeto sexual ocasional. 
Esto constituye su meta-meta-perspectiva, y 
lógicamente también influirá en su conducta 
comunicativa. Lo curioso es que, mientras ella piensa en 
todo eso, el chico también está pensando.
…Y NOS MORIMOS DE 
COMUNICACIÓN… 

Pasamos en limpio 
 
 Lo que pienso de vos → ES MI PERSPECTIVA DIRECTA 
DE VOS. 
 Lo que pienso que vos pensas de vos mismo → ES MI 
META-PERSPECTIVA DE VOS. 
 Lo que pienso que vos pensas de mi → ES MI META-META- 
PERSPECTIVA. 
 CH = Acción + Interacción + Transacción: YO + 
OTROs + AMBIENTE + INTENCIÓN + SENTIDO 
(Dimensión Simbólica Verbal – Dimensión Simbólica 
no verbal: QUÉ DIGO y CÓMO DIGO) + Perspectiva 
directa de c/uno + Meta-Perspectiva de c/uno + Meta- 
Meta-Perspectiva de c/uno.

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Comunicación y estrategia

  • 1. De la comunicación humana a la comunicación de las organizaciones
  • 2. Situación   Dos personas, un chico y una chica, van a un bar juntos porque uno invita al otro a tomar algo. La chica, que es la quien tuvo la iniciativa, piensa que el chico va a ir bien vestido, que es lindo y que necesita compañía. Esto constituye su perspectiva directa e influirá en su conducta comunicativa. Pero también cree que el chico no está seguro de su atractivo físico, lo que constituye su meta-perspectiva, lo cual también influirá en su conducta comunicativa. Por último, la chica piensa que el chico no la ve más que como un objeto sexual ocasional. Esto constituye su meta-meta-perspectiva, y lógicamente también influirá en su conducta comunicativa. Lo curioso es que, mientras ella piensa en todo eso, el chico también está pensando.
  • 3. …Y NOS MORIMOS DE COMUNICACIÓN… 
  • 4. Pasamos en limpio   Lo que pienso de vos → ES MI PERSPECTIVA DIRECTA DE VOS.  Lo que pienso que vos pensas de vos mismo → ES MI META-PERSPECTIVA DE VOS.  Lo que pienso que vos pensas de mi → ES MI META-META- PERSPECTIVA.  CH = Acción + Interacción + Transacción: YO + OTROs + AMBIENTE + INTENCIÓN + SENTIDO (Dimensión Simbólica Verbal – Dimensión Simbólica no verbal: QUÉ DIGO y CÓMO DIGO) + Perspectiva directa de c/uno + Meta-Perspectiva de c/uno + Meta- Meta-Perspectiva de c/uno.