Girl rising 2013 - Inspiring women to consider a career in tech

•

0 j'aime•321 vues

Lynette Hundermark

Carrière

G I R L
R I S I N G
C A M P A I G N

HOW
I
CRAFTED
MY

CAREER
IN
THE
TECH

INDUSTRY

@lyne'eanthony

MY
TIMELINE

PAST,
PRESENT,
FUTURE

@lyne'eanthony

CULTIVATE
YOUR
AMBITION

Start
a
list

@lyne'eanthony

My
List
in
1994

• 
• 
• 
• 
• 

Get
a
degree

Get
out
of
Pietermaritzburg

Pay
oﬀ
my
student
loan
quickly

Move
Overseas

Have
1
or
2
kids
before
the
age
of
29

@lyne'eanthony

Revisited
my
list
in
2009

• 
• 
• 
• 
• 
• 
• 

Get
a
degree

Get
out
of
Pietermaritzburg

Pay
my
student
loan
quickly

Move
Overseas

Have
1
or
2
kids
before
the
age
of
29
30

Move

back
home

Find
a
job
that
I
love

@lyne'eanthony

Goodbye
UK
and
Hello

(again)
S.A

@lyne'eanthony

Taking
on
amazon’s

kindle

@lyne'eanthony

9
months,
4
job[ba/pm/
po/dev
manager]

roles,

4
plaYorms
later

@lyne'eanthony

st
eReading

Launched
1

Mobile
Product
in
SA

@lyne'eanthony

My
List
in
2011

• 
• 
• 
• 
• 
• 
• 

Get
a
degree

Get
out
of
Pietermaritzburg

Pay
my
student
loan
quickly

Move
Overseas

Have
1
or
2
kids
before
the
age
of
29
30

Move

back
home

Find
a
job
that
gives
me
purpose
and
I

love

@lyne'eanthony

Taking
on
the
mobile

world

@lyne'eanthony

Building
SoluPons
for

9500+
of
these

@lyne'eanthony

MY ROLE

What
do
I
Actually
Do?

As
Head
of
Product/Apps

•  New
Business
Development

•  Work
with
Brands
To
Solve

Business
Challenges
with
Mobile

Products

•  User
Experience
Design

•  Product
ExecuPon
with
Tech

Teams

@lyne'eanthony

26
months
later

24
products
later,

Over
2
million
users

@lyne'eanthony

Vodacom
AppStar

2012
regional

winner

Ster-Kinekor app suite

BidorBuy
Android
-‐
CONCEPTION:
BA
&
UX)

Core
User
Stories

-‐>
NaPve
UX
-‐>
Flows

BidorBuy Android – STEP2: CONCEPT to FINAL

Winner
2013:
Best

App
in
Africa

Davey
2013:
Gold

Best
mobile
app

CONCLUSION

Making
a
career

of
something

You
are
passionate
about

Is
Eﬀortless

Find
your
inspiraPon!!

@lyne'eanthony

THANKS

FROM
THE
ORIGINAL

GEEK
GIRL

Lyne'e
Hundermark

@lyne'eanthony

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Girl rising 2013 - Inspiring women to consider a career in tech

1. G I R L R I S I N G C A M P A I G N HOW I CRAFTED MY CAREER IN THE TECH INDUSTRY @lyne'eanthony

2. MY TIMELINE PAST, PRESENT, FUTURE @lyne'eanthony

3. CULTIVATE YOUR AMBITION Start a list @lyne'eanthony

4. My List in 1994 •  •  •  •  •  Get a degree Get out of Pietermaritzburg Pay oﬀ my student loan quickly Move Overseas Have 1 or 2 kids before the age of 29 @lyne'eanthony

5. YEARS PASSED BY @lyne'eanthony

6. PAST/PRESENT

7. PAST/PRESENT

8. PAST/PRESENT/FUTURE

9. Revisited my list in 2009 •  •  •  •  •  •  •  Get a degree Get out of Pietermaritzburg Pay my student loan quickly Move Overseas Have 1 or 2 kids before the age of 29 30 Move back home Find a job that I love @lyne'eanthony

10. Goodbye UK and Hello (again) S.A @lyne'eanthony

11. Taking on amazon’s kindle @lyne'eanthony

12. 9 months, 4 job[ba/pm/ po/dev manager] roles, 4 plaYorms later @lyne'eanthony

13. st eReading Launched 1 Mobile Product in SA @lyne'eanthony

14. My List in 2011 •  •  •  •  •  •  •  Get a degree Get out of Pietermaritzburg Pay my student loan quickly Move Overseas Have 1 or 2 kids before the age of 29 30 Move back home Find a job that gives me purpose and I love @lyne'eanthony

15. Hello Prezence Digital @lyne'eanthony

16. Taking on the mobile world @lyne'eanthony

17. Building SoluPons for 9500+ of these @lyne'eanthony

18. Mobilising for everyone @lyne'eanthony

19. MY ROLE What do I Actually Do? As Head of Product/Apps •  New Business Development •  Work with Brands To Solve Business Challenges with Mobile Products •  User Experience Design •  Product ExecuPon with Tech Teams @lyne'eanthony

20. 26 months later 24 products later, Over 2 million users @lyne'eanthony

21. Vodacom AppStar 2012 regional winner Ster-Kinekor app suite

22.

23. BidorBuy Android -‐ CONCEPTION: BA & UX) Core User Stories -‐> NaPve UX -‐> Flows

24. BidorBuy Android – STEP2: CONCEPT to FINAL Winner 2013: Best App in Africa Davey 2013: Gold Best mobile app

25. #4 innovation

26. CONCLUSION Making a career of something You are passionate about Is Eﬀortless Find your inspiraPon!! @lyne'eanthony

27. THANKS FROM THE ORIGINAL GEEK GIRL Lyne'e Hundermark @lyne'eanthony

Girl rising 2013 - Inspiring women to consider a career in tech

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