The document discusses strategies for building successful mobile apps. It addresses understanding the mobile landscape and users' needs. A case study describes using mobile apps to book movie tickets seamlessly. Key audiences like millennials demand fast access to relevant content and value. Apps must adapt to users and provide consistent experiences across platforms. Measuring return on investment is important. By 2017, apps are predicted to see 268 billion downloads annually. The overall strategies discussed include understanding audiences, delivering value and engagement through adaptable and shareable apps.

1. The future of Apps
Lynette Hundermark
Apps Business Director
@lynetteanthony

2. How do I
approach
Building an
app
@lynetteanthony

3. you have a business
challenge
and your consumer
demands
an app
@lynetteanthony

4. how do you meet your
business objectives
with understanding your
consumer
needs
@lynetteanthony

5. case study:
goal and objective
what
to fill empty cinema seats
how
provide the avid movie fan with an engaging and
seamless ticket purchasing experience on their preferred
mobile channel
solution mobile apps that allows S.K consumers to engage with
and book movie tickets quickly and seamlessly on their
preferred mobile platform.
@lynetteanthony

6. the SK mobile solution
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7. what is your starting
point
when building your
mobile apps
strategy
@lynetteanthony

8. understanding the
mobile landscape
@lynetteanthony

9.
Feature
phone
Feature
phone
Smartphone
Smartphone
USA/UK
(iPhone,
Android)
S.A
(Nokia
5110,
BlackBerry
8520,
Samsung
E250
@lynetteanthony

10. before embarking
on an app strategy
do you have a
mobile
strategy ?
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11. the S.A mobile user is
likely to be using any of
these
9500+ devices

12. S.A smartphone ownership
26%
8%
36%
22%
5%
Source: Deloitte Digital
Jan ‘14

13. mobilise for everyone
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14. creating a consistent
brand experience
across ALL
app platforms
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15. Vodacom
AppStar
2012
regional
winner
Ster-Kinekor app suite

16. measuring true R.O.D /
R.O.I
is your app meeting your
business
challenge

17. Target Audience
Millennials

18. Defined by Role Models
Baby
Boomers
Gen Y
Gen X
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19. Meet the millennials
Born 1980 – 2000
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20. Millennial Traits
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21. Confident
Open to Change
Connected
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22. Defining your Mobile
Strategy
for
Millennials
@lynetteanthony

23. Understanding their
demanding needs
as well as wanting
fast access
to information
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24. context is KING
which determines
content
@lynetteanthony

25. situation & circumstance
of the mobile user
browsing one handed
in a queue waiting to pay and want to book a movie ticket
lost and needing fast directions
geo-locate specials nearby
product research and comparisons
looking up information quickly between lectures

26. recognising your user
and
delivering
relevant
content

27. e.g. centralised dashboard
Easy access to movie club information
Movie recommendations based on your profile

28. e.g. frequently browsed
items
product recommendations based on past purchases or
most frequently browsed items.

29. always delivering
core functionality
that adds
value to the
user
@lynetteanthony

30. $18 m mobile solution &
unable to book a room

31. navigation needs to
be made
simple
(transact/find relevant
content in < 2 minutes)
@lynetteanthony

32. Constantly evolving
Listen to users and
Adapt to their
needs
@lynetteanthony

33. Day 2:
20% apps used
Product life cycle
Day 30:
5% apps used
OFFER VALUE
&
ENGAGEMENT
Source:
uxmaIters.com

34. Share-ability and
Communities
Always connected
Mobile is for
everyone to
share

35. Social Media Networks
Friends
+
Family
Broadcasting
Commentary
(news events)
Sharing
visual
interests
@lynetteanthony

36. Community Sharing
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37.
Real Time Wine Apps
Finalist

38. The Enterprise App
Apps in the
Workforce

39. Understanding
Big Data

40. Delivering the perfect
omni-channel
experience

41. By 2017, apps will be
downloaded
268 billion times
Gartner prediction

43. Communicating
To your audience
In their
language

44. Questions
Thank you
@lynetteanthony