65% of all businesses are on Twitter, but only 6% of all Twitter users have more than 100 followers. This webinar provides helpful, actionable tips for making the most of your corporate presence on Twitter.

1. My Business is on Twitter!
Now What??
October 28, 2009
Social Media for Sustainable Brands™
© 2009 4GreenPs

2. Agenda
• You Joined Twitter….Why Exactly?
• Setting Goals & Metrics
• Jumping In: Best Practices
• Tricks of the Trade: Twitter Apps, Hashtags, Memes,
Directories & More
• Re-assessing
• Questions?
Social Media for Sustainable Brands™
© 2009 4GreenPs

3. Top 10 Reasons for Tweeting
1. Everyone is doing it! Don’t I have to?
2. It seems like fun, and since I’m a bit bored right now, I’ll join!
3. I want to jazz up my marketing.
4. I think social media is the way of the future and I need to understand how it
might apply to my business.
5. I understand you can “connect with customer communities.” I want to do
that. I want to be closer to my customers.
6. I want to use it as a customer service tool.
7. I want to connect with the media.
8. My competitors are all doing it, and I want to understand what they are
doing.
9. I want to monitor what others are saying about me, so I’m not caught by
surprise.
10. I want to use it as means of driving people to my blog, website, or other
clickable content.
Social Media for Sustainable Brands™
© 2009 4GreenPs

4. Setting Goals & Metrics
Who are the leaders in your industry
sector?
What are they doing on Twitter?
What are your business goals?
Social Media for Sustainable Brands™
© 2009 4GreenPs

5. The Effect…
Think about how Twitter could help you reach your goals:

Improved Customer Satisfaction

Increased Sales through special Twitter promotions

Driving customer visits to retail locations
What is

Brand monitoring important to your
business?
Social Media for Sustainable Brands™
© 2009 4GreenPs

6. LISTEN BEFORE YOU LEAP….
Top 10 Best Practices
Listen before you leap. Follow competitors, industry
 leaders, major customers, targets, analysts, media,
etc…but don’t do it via your main account…
Examine relevant accounts in your market sector.
 Who is using Twitter effectively?
Why?
How?
Can you adapt their best practices for your own use?
What are they neglecting?
Social Media for Sustainable Brands™
© 2009 4GreenPs

7. Put your best tweets forward!
Be careful about assigning your “newbies” or “interns” to your
 Twitter account. Assign your best brand ambassadors to tweet
conversationally. Think about a separate account for the Founder/
CEO. Use interns to send news feed links via a corporate
account.
Check your @messages at
 least 2 – 3x daily, more
around special events, critical
times.
Look at your home page
 and review Twitter trending
topics every time you log
in.
Social Media for Sustainable Brands™
© 2009 4GreenPs

8. “Netiquette”
If there are no RTs or @ messages
 in your stream, you’re not
practicing good Twitter netiquette.
Engage and be helpful.
 Don’t push.
Skip the auto-DMs to new followers,
Skip the auto-follow bots.
Follow back generously.
Don’t buy followers.
Social Media for Sustainable Brands™
© 2009 4GreenPs

9. Jumping In: Almost to the TOP
Consider multiple accounts
 carefully. Lots of pros/
cons.
Remember there are lots
 of Tweeters on Twitter
because….well, they
don’t know why!!!
Ignore the “social media
 experts/pundits” RULES.
Revisit your business goals
as they apply to Twitter.
Are you advancing them?
When all else fails, what
would Grandma say?
Social Media for Sustainable Brands™
© 2009 4GreenPs

10. Case Studies: Effective Corporate Use of Twitter

Improved Customer Satisfaction

Increased Sales through special Twitter promotions

Driving customer visits to retail locations

Brand monitoring
Don’t count on Twitter sales unless
you have Dell’s resources!
Social Media for Sustainable Brands™
© 2009 4GreenPs

11. Case Studies: Twitter & Customer Satisfaction
The Effect…
Reversing a Negative Reputation
“It has changed the culture of our company.”
CEO, Brian Roberts
Web 2.0 Summit, October 20, 2009

Social Media for Sustainable Brands™
© 2009 4GreenPs

12. Case Studies: Twitter & Increasing Sales
The Effect…One of 36 Accounts!
 2/09 – Introduces exclusive deals on Twitter
 6/09 – Announces $3 million in revenue since ’07
text
Social Media for Sustainable Brands™
© 2009 4GreenPs

13. Case Studies: Twitter & Driving Customer Visits
text
Social Media for Sustainable Brands™
© 2009 4GreenPs

14. Case Studies: Brand Monitoring
text
Social Media for Sustainable Brands™
© 2009 4GreenPs

15. Tricks of the Trade
1. The power of Twitter is amplified with 3rd party apps (desktop & mobile).
Enabling advance scheduling of tweets, groups, and more. For desktop
use, my fave is hootsuite.
2. Make sure you buy a phone that works well w/Twitter. Test it.
3. When you find your community, you will find their fave memes. Pay
attention to trending topics: #FF, #musicmonday, #wirelesswednesday,
#ecomonday, #waterwednesday, etc.
4. Conference hashtags – you don’t need to be there to jump in!
5. Party! Twitter parties, chats, sitewarmings are hot! #gno
6. Visit What’s the Hashtag?
7. Search.twitter.com is powerful. Visit often.
8. Find your community with hashtags #dc #green #MoCo
9. Twitpic – a picture is worth 140 characters
10. Join the most useful directories: wefollow.com, twibes, twellow
11. Include your twitter handle on business cards, email sig lines, etc.
Social Media for Sustainable Brands™
© 2009 4GreenPs

16. FINDING the TIME…
If you have 5 minutes a day
…you don’t have enough
time to launch a successful
Twitter campaign.
You need at least one hour
per day to manage an
effective Twitter presence;
more at launch.
Social Media for Sustainable Brands™
© 2009 4GreenPs

17. Reassessing
1. Revisit your business goals
and your Twitter goals. What
is happening?
2. How can you fine tune?
3. Be aware that Twitter can be
addictive…make sure you
are reaching your goals,
monitoring and reassessing.
Social Media for Sustainable Brands™
© 2009 4GreenPs

18. Please Join Us at Our Next Webinar!
• Choosing the Right Social Media Tools For My
Green Business.
• Wednesday, November 18th
• Noon EST
• Register here:
• http://eco-coach.com/eventsWebinars.html
Social Media for Sustainable Brands™
© 2009 4GreenPs

19. Thank You!
Anca Novacovici
Lynn Anne Miller
President
Founder
Eco-Coach
4GreenPs
www.eco-coach.com
www.linkedin.com/
571-275-7700
in/lynnannemiller
info@eco-coach.com
301-986-1413
lynn@4greenps.com
Social Media for Sustainable Brands™
© 2009 4GreenPs