The document discusses Blackberry's declining market share in the smartphone industry. It shows graphs of Blackberry's falling share of the US market from 2010 to 2011 as Android and Apple iOS increased. Charts also show global smartphone sales rising from 472 million in 2011 to an expected 982 million in 2015. The document outlines Blackberry's 1-year plan to change perceptions and raise revenue, and 5-year plan to own the corporate market. It discusses initiatives to encourage innovation and challenges employees have expressed about the work culture. Later sections cover targeting the teen market, partnerships with artists, popup stores, and focusing on professionals and key industries like government and healthcare.
6. Smartphone Sales 2011
472 million globally
Smartphone Sales 2015
expected to rise to 982 million
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7. 1 Year Plan
Change perception
Raise revenue
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8. 1 Year Plan
Change perception
Raise revenue
5 Year Plan
Own the corporate market
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9. 1 Year Plan
Change perception
Raise revenue
5 Year Plan
Own the corporate market
Internal Initiative
Encourage innovation and success
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10. “Sometimes our offices feel like a
Soviet-era government workplace.”
( RIM employee quotes)
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11. “Sometimes our offices feel like a
Soviet-era government workplace.”
( RIM employee quotes)
“Success cannot be borne of a 2005
status quo when the world looks a
lot different now than it did even
12 months ago.” ( RIM employee quotes)
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37. BlackBerry Shield + PlayBook
Blackberry
Shield
+ PlayBook
Massive amount of confidential data can be sync and
secure between the Blackberry Shield and the
PlayBook.
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38. BlackBerry Shield
secure platform open platform
for professional use for leisure
Switching platform securely
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